Dark data/ The stuff you’re probably missing

Dark data/ The stuff you’re probably missing

Joel Windels | @LinkYeah

iMedia Brand Summit

Brandwatch/ Company Overview

2

100%+ growth

for six years

Twitter Certified

Product

1000+ Clients

in 15 Markets

97% Customer

Satisfaction

Offices in SF, NYC,

Berlin, London &

Brighton

300+ Employees

100+ Developers

10+ PhD Staff Members

Highest rated product

on G2 Crowd and Trust

Radius

Collecting & analysing

data in 27 Languages

inc Turkish

© 2015 Brandwatch | brandwatch.com

all major blogging networks as

well as institutional blogs.

Wired, Guardian etc.

text extractions from video

descriptions and comments

major photo sites

including the newest emerging

coverage of all major news sites

extensive coverage of social networks,

forums, etc.

including international variants

We mine through billions of documents

3

millions

of sites daily

two billion mentions

per month

© 2015 Brandwatch | brandwatch.com

Brandwatch/ Social Analytics Platform

© 2015 Brandwatch | brandwatch.com 4

CRAWL & INDEX

• Powerful, high

precision queries

• Automated

topic Analysis

• Award winning

people, data

• Visualisation

Real time alerts

• Integration

ANALYSE PRESENT & ACT

• 70m sites

• 27 languages

• Full Twitter access

© 2015 Brandwatch | www.brandwatch.com 5

is unknown

6© 2015 Brandwatch | brandwatch.com

96%

about brands

7© 2015 Brandwatch | brandwatch.com

4%

© 2015 Brandwatch | brandwatch.com 8

UK ASOS CONSUMERS

US ASOS CONSUMERS

© 2015 Brandwatch | brandwatch.com 9

0%

5%

10%

15%

20%

25%

30%

35%

40%

Clothes Beauty Fashion Blogging Accessories Hair

% o

f M

ark

et

Men

tio

ns

UK Consumers US Consumers

© 2015 Brandwatch | brandwatch.com

0%

2%

4%

6%

8%

10%

12%

14%

16%

Celebritites Food & Drink Comps/Prizes TV Politics Film Charity Sport

% o

f M

ark

et

Men

tio

ns

UK Consumers US Consumers

© 2015 Brandwatch | brandwatch.com

0%

2%

4%

6%

8%

10%%

Dis

trib

uti

on

of

Tw

eets

ASOS -Main Brand Accounts UK Consumers US Consumers

© 2015 Brandwatch | brandwatch.com

of direct @brand

complaints are addressed

within 15 minutes

on Twitter

13© 2015 Brandwatch | brandwatch.com

4%

© 2015 Brandwatch | brandwatch.com 14

of untagged

brand mentions

are ignored

15© 2015 Brandwatch | brandwatch.com

96%

© 2015 Brandwatch | brandwatch.com 16

of those talking about

your brand are following

your official account

17© 2015 Brandwatch | brandwatch.com

4%

© 2015 Brandwatch | brandwatch.com 18

‘check in’ on social

media sites like

facebook

19© 2015 Brandwatch | brandwatch.com

4%

fashion brands

21© 2015 Brandwatch | brandwatch.com

4%

high street retailers

22© 2015 Brandwatch | brandwatch.com

43%

supermarkets

23© 2015 Brandwatch | brandwatch.com

63%

financial services

24© 2015 Brandwatch | brandwatch.com

67%

beer brands

25© 2015 Brandwatch | brandwatch.com

91%

consumer technology

26© 2015 Brandwatch | brandwatch.com

96%

@linkyeah

27© 2015 Brandwatch | brandwatch.com