Danske Spil sports betting - a market leader in open competition Jens Nielsen Head of Sportsbook Danske Spil
Danske Spil sports betting- a market leader in open competition
Jens Nielsen
Head of Sportsbook
Danske Spil
Historical overview
• 1990’s Official Danske Spil monopoly but de facto competition from offshore operators (tele betting)
• 1994 Danske Spil sportsbook ‘Oddset’ launched. Retail bettingonly.
• 2000’s Heavily increasing competition from offshore online operators
• 2002 Danske Spil online betting launched
• 2012 License system implemented
• 2012-2018 15 sports betting license holders are active online & retail
GGR 2012: $183m
GGR 2017: $363m
2
Our sports betting productsFixed odds betting
Oddset: The market-leading brand
Strengths: History, retail, easy, fun, Danish-angled special bets
Youbet: Launched March 2018
Strengths: Wide offering prematch and in-play, 20.000+ events in-play/month, higher odds, advanced bettingfunctionalities
Pools betting
Launched 1949
UK soccer-based
Horse racing
Racing & trotting
Fantasy
Seasonal & daily
3
Oddset – soccer and domestic focus
4
Esports betting at Oddset
5
Youbet – in-play betting and advanced features
6
Retail channel – digital solutions
7
Online channel – mobile focus
8