TALES FROM THE DIGITAL FRONTIER NOVEMBER 2009 www.powertothepixel.com LANCERINGSDAGEN09 DET DANSKE FILMINSTITUT Presented by: Liz Rosenthal Managing Director, Power to the Pixel
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TALES FROM THE DIGITAL FRONTIER
NOVEMBER 2009www.powertothepixel.com
LANCERINGSDAGEN09DET DANSKE FILMINSTITUTPresented by: Liz RosenthalManaging Director, Power to the Pixel
POWER TO THE PIXELEvents and Training:/ The Cross-Media Forum at the Times BFI London Film Festival - October 2009/ Pixel Paris, in association with Arte France Cinéma - 3rd December 2009/ The Cross-Media Film Lab - April 2010
Online/ Publishing:/ The Pixel Report - Ta multimedia publication focused on cross-media forms of film-making, storytelling and distribution, providing analysis, information and debate about the changing environment for the financing, production and distribution around the world.Edited by Michael Gubbins and Liz Rosenthal
Consulting:Some of our clients to date are:/ UK Film Council, / Film London/ BAFTA, / Swedish Film Institute, / Berlinale/ Rotterdam Film Festival/ CineRegio, / Europa Cinemas, / UK Film Export Group/ UK Industry Trust / Individual Film Companies
www.powertothepixel.com
IS THE TRADITIONAL FILM MODEL HOLDING US BACK?
20,000 films produced in 2007number of films released theatrically in 2008
Denmark: 231Netherlands: 296
France: 555Germany: 471
Italy: 376Spain: 402
UK: 531US: 600
Figures: EDI, Screen Digest, DFI
TRADITIONAL MEDIA
Gatekeeper Model Creator & Consumer Led Model
Restricts Audience Access Enables Audience Access
Limited Space Unlimited Space
Suits Blockbusters Suits Niche & Specialist
Expensive Delivery Low Cost Delivery
One-Size-Fits-All Strategy Tailored Strategies
One Version Unlimited Versions/ New Formats
Territorial Release Global Release
Exclusive Rights Deals Non-Exclusive and Exclusive Deals
Value = Unit Sales Value = Data, non-copiable items
Little Connection to Audiences Direct Relationship With Audience
DIGITAL MEDIA
What are the opportunties the digital world offers?
NEW RELATIONSHIPS WITH AUDIENCESTHE INTERNET HAS TRANSFORMED THE RELATIONSHIP BETWEEN THE CREATOR, THE AUDIENCE & THE DISTRIBUTOR
/ DIRECT CONNECTION BETWEEN CREATORS AND AUDIENCES/ BUILD A COMMUNITY/ FANBASE AROUND YOUR WORK
/ AUDIENCES ARE NO LONGER PASSIVE/ REMIXING AND COLLABORATING
/ A CHANGING ROLE OF CURATORS/ CRITICS/ COMMISSIONERS/ NEW MEASURES OF QUALITY AND RELEVANCE
/ FRAGMENTED AUDIENCES ACROSS PLATFORMS/ CREATE STORIES ACROSS MEDIA TO ENGAGE AUDIENCES
THE HUGE IMPACT OF SOCIAL MEDIABuilding fanbases and communities around films is key
78% of people now trust word of mouth above other forms of marketing (EDI)
Last year, the audience using online social networks increased by:
35% in Europe 66% in the Middle East & Africa 33% in Latin America
THE KEY TO A DIGITAL FUTURE RESIDESIN THE RELATIONSHIP WITH AUDIENCES
A RAPID GUIDE TO AUDIENCE ENGAGEMENT
/ Crowdsourcing/ Crowdfunding/ Collaborating/ Creating an ongoing conversation/ Making available anyplace, anywhere, anyhow/ Working with Free/ Cross-Media Storytelling
Crowdsourcing/ Crowdfunding/ Collaborating
CROWDFUNDINGBRAVE NEW FILMS/ Robert Greenwald
www.bravenewfilms.com
CROWDFUNDING BRAVE NEW FILMS/ Robert Greenwald
www.bravenewfilms.com
CROWDSOURCING THE AUDIENCEBRAVE NEW THEATRES/ Robert Greenwald
www.bravenewtheaters.com
CROWDSOURCING RESOURCESSTARWRECK IN THE PIRKINNING/ Timo Vuorensola
www.starwreck.com
www.wreckamovie.com
CROWDSOURCING RESOURCESSTARWRECK IN THE PIRKINNING/ Timo Vuorensola
CROWDSOURCING RESOURCESIRON SKY/ Timo Vuorensola
http://www.ironsky.net/site/
www.indiegogo.com
CROWDSOURCING RESOURCES/ DIWO - DO IT WITH OTHERSINDIEGOGO
CROWDSOURCING THE AUDIENCE MOVIEMOBZ/ Cinema-On-Demand
www.moviemobz.com
COLLABORATIVE CURATIONFOUR EYED MONSTERS/ Susan Buice & Arin Crumley
www.foureyedmonsters.com
COLLABORATIVE CURATIONFOUR EYED MONSTERS/ Susan Buice & Arin Crumley
www.foureyedmonsters.com
CREATING AN ONGOING CONVERSATION
CREATING AN ONGOING CONVERSATIONWE ARE THE STRANGE/ M dot Strange
www.wearethestrange.com
CREATING AN ONGOING CONVERSATIONBRAVE NEW FILMS/ Robert Greenwald
www.bravenewfilms.com
MAKING STORIES AVAILABLE ANYPLACE, ANYWHERE, ANYHOW
MAKING STORIES AVAILABLE ANYPLACE, ANYWHERE, ANYHOWAGE OF STUPID/ Franny Armstrong
www.ageofstupid.net
MAKING STORIES AVAILABLE ANYPLACE, ANYWHERE, ANYHOWAGE OF STUPID/ Franny Armstrong
www.ageofstupid.net
www.ageofstupid.net
MAKING STORIES AVAILABLE ANYPLACE, ANYWHERE, ANYHOWAGE OF STUPID/ Franny Armstrong
MAKING STORIES AVAILABLE ACROSS MULTIPLE PLATFORMSRAGE / Sally Potter
www.ragethemovie.com
MAKING STORIES AVAILABLE ACROSS MULTIPLE PLATFORMSRAGE / Sally Potter
www.ragethemovie.com
WORKING WITH FREE
WORKING WITH FREESITA SINGS THE BLUES/ Nina Paley
www.sitasingstheblues.com
WORKING WITH FREESITA SINGS THE BLUES/ Nina Paley
www.sitasingstheblues.com
WORKING WITH FREESITA SINGS THE BLUES/ Nina Paley
www.sitasingstheblues.com
WORKING WITH FREESITA SINGS THE BLUES/ Nina Paley
www.sitasingstheblues.com
WORKING WITH FREESTEAL THIS FILM/ Jamie King
www.stealthisfilm.com
WORKING WITH FREEVODO/ Jamie King
www.vodo.net
WORKING WITH FREETHE TRIBE/ Tiffany Shlain
www.tribethefilm.com
WORKING WITH FREETHE TRIBE/ Tiffany Shlain
www.tribethefilm.com
Storyworld
CROSS-MEDIA STORYTELLINGHow will storytelling evolve in a digital world?
CROSS-MEDIA STORYTELLINGTHE DARK KNIGHT/ 42 ENTERTAINMENT
www.batman.wikibruce.com/Home
CROSS-MEDIA STORYTELLINGTHE DARK KNIGHT/ 42 ENTERTAINMENT
www.batman.wikibruce.com/Home
slide courtesy of Seize the Media
www.headtraumamovie.com
CROSS-MEDIA STORYTELLINGHEAD TRAUMA/ LANCE WEILER
CROSS-MEDIA STORYTELLINGHEAD TRAUMA/ LANCE WEILER
slide courtesy of Seize the Media
“If the cinema intends to survive, I believe, it has to make a pact and a relationship with concepts of interactivity, and it has to see itself as only part of a multimedia cultural adventure.”
Cinema Militans Lecture Peter Greenaway, 28th Sept, 2003
CROSSMEDIA STORYTELLING
/ extends the creative form/ reaches and engages extended audiences/ increases potential types of finance/ new opportunities to exploit IP
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