Digitization of Transportation – Exploring Innovation at FlixBus Daniel Krauss, CIO @ FlixBus
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Digitization of Transportation –
Exploring Innovation at FlixBusDaniel Krauss, CIO @ FlixBus
1
21 countries
6 offices
150,000+ daily connections
1,2 Mio. +
60 million customers
1,000+ employees
1.000+ buses
24,000+ sales agencies
1.000+ cities
FlixBus has established Europe’s largest intercity bus network
Zagreb
Paris
Munich
Milan
Berlin
Stock-holm
2
Increase o
f costs
FlixBus utilizes a huge market potential in long distance mobility sector
Huge market potential Brand matters
short distance<50km
medium distance50-400km
long distance >400km
Existing Players
Quelle: Firmeninformationen
3
We scaled the business quickly with more than 250 bus partners
Customers
250+ Bus Partners
>60 Mio. Happy
customers
>5.000 drivers
1.000 buses
4
Our competitive advantage: a superior Tech Platform and a great customer experience
Production inventory
Brand & Customer Experience
Data & Technology
Scheduled Long-
distance Most
convenient
Best price Shared
Social Ad-hocLocal
Non-stop
PlannedCross-
borderBusiness
Entertained
LeisureGroup travel On-demand
5
Keeping the single-source of truth through multiple channels
Track Data(User Centric)
2
Plan & manage
Customer Journey
Segment target-
audience
Track Performance(User Centric)
6
Rely on a single tool to measure your success
Cross-Channel
Campaigns
Behaviour
Conversions2
User 98c33fUser 4a279bUser p6zu26i
…
Segmenting
7
Rely on a single tool to measure your success
DSP
Retar-geting
Cross-Channel
…Campaigns
Behaviour
Conversions2
User 98c33fUser 4a279bUser p6zu26i
…
Segmenting
8
Webtrekk at the center of many activities around improving the business through innovations
Online ProductManagement
Marketing
Improving customerjourneys
Managing affiliatepartners
Improving saleschannels
Network Planning
Pricing
Controlling FinanceBusiness
Development
Improving booking & website performance
Optimizing andautomizing yield mgmt.
Improvement ofnetwork & schedules
Analysis of paymentbehaviour & services
Reporting of KPIs on sales performance
Purchase Behaviour in different markets
9
Use case for Webtrekk @ FlixBusPricing example
Product B
Product F
Product A
Product CProduct D
2017-04-17 2017-04-22 2017-04-27 2017-05-02 2017-05-07 2017-05-12
Co
nve
rsio
n R
ate
Traffic & Conversion-Rate Analysis on
product level
Conversion Rate toolow = Prices too high
Adjustment of prices
10
Use case for Webtrekk @ FlixBusConversion optimization in post merger integration
CR
41 42 43 44 45 46 47
Co
nve
rsio
n R
ate
Calendar Weeks
Situation:Low conversion rates after integration of Postbus
& Megabus-Platforms
Exit Intent Overlaywhen user wants to
leave page
Immediate impact on conversion rate
Implementation
11
What´s next?
We make the world green!
Dominance on the intercity
bus market
&
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