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Creating Positive Disruption Daniel Benamran @danbenam
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Page 1: Daniel Benamran

Creating Positive Disruption

Daniel Benamran

@danbenam

Page 2: Daniel Benamran

£20 £20

£80

£20 £20

Page 3: Daniel Benamran

TrustedCommunity

TravelSearch

People Powered Travel

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Can we still afford

idle car seats?

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City-to-City Travel

Source: Eurostat 2012 + SoES; trips ranging from 100km to 800km in length

1%6%

17%

76%

Car Railways Bus, coach Air

Spain Germany UK0

20%

40%

60%

80%

100%

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Optimising Idle Resources

1.7 people

per carin Europe

2.8 people

per carin the BlaBlaCar

community

1 000 000 tonnes

less CO2

In the past 2 years

✓ Less emissions

✓ Less congestion

✓ Shared costs

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BlaBlaCar is a community

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A Fast Growing Community

20 M

15 M

10 M

5 M

2009 2010 2011 2012 2013 2014 2015

20 millionmembers in April 2015

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...in 19 Countries

NEW IN 2015

India

Mexico

Eastern EuropeHungaryRomaniaSerbiaCroatia

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Stayfor the

SHARING

80%“more

affordable”

54%“more

mobile”

97%“Ridesharing makes for an

enjoyable ride”

Lovefor the

FREEDOM

Joinfor the

SAVING

Page 11: Daniel Benamran

Journey

Distance

vs.

Time from

booking

to travel

Page 12: Daniel Benamran

Journey

Distance

vs.

Time from

booking

to travel

BlaBlaCar

A new consumer travel segment

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Mobile Signups48%

%

Today20142013

48%

25%

10% 65% MobileUsage

Mobile Signups

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A disruption at scale

7.5 M

10 M

5 M

2.5 M

2011 2012 2013 2014 2015

>100%Growth YoY

Travellers/quarter

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Creating Trust

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before

ride

during

ride

after

ride

In UK and France

AXA Roadside

Assistance

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Rated

Activity Moderated Social

EngagedDeclared

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Strangers

Neighbors

Facebook Contacts

Colleagues

Friends & Family

Levels of Trust

2.2

3.5

3.6

3.8

4.7

Page 19: Daniel Benamran

Strangers

Neighbors

Facebook Contacts

Colleagues

Friends & Family

Levels of Trust

2.2

3.5

3.6

3.8

4.7

4.2D.R.E.A.M.S. Profile

Page 20: Daniel Benamran

Thanks!Follow us!

@BlaBlaCarUK