Creating Positive Disruption Daniel Benamran @danbenam
Creating Positive Disruption
Daniel Benamran
@danbenam
£20 £20
£80
£20 £20
TrustedCommunity
TravelSearch
People Powered Travel
Can we still afford
idle car seats?
City-to-City Travel
Source: Eurostat 2012 + SoES; trips ranging from 100km to 800km in length
1%6%
17%
76%
Car Railways Bus, coach Air
Spain Germany UK0
20%
40%
60%
80%
100%
Optimising Idle Resources
1.7 people
per carin Europe
2.8 people
per carin the BlaBlaCar
community
1 000 000 tonnes
less CO2
In the past 2 years
✓ Less emissions
✓ Less congestion
✓ Shared costs
BlaBlaCar is a community
A Fast Growing Community
20 M
15 M
10 M
5 M
2009 2010 2011 2012 2013 2014 2015
20 millionmembers in April 2015
...in 19 Countries
NEW IN 2015
India
Mexico
Eastern EuropeHungaryRomaniaSerbiaCroatia
Stayfor the
SHARING
80%“more
affordable”
54%“more
mobile”
97%“Ridesharing makes for an
enjoyable ride”
Lovefor the
FREEDOM
Joinfor the
SAVING
Journey
Distance
vs.
Time from
booking
to travel
Journey
Distance
vs.
Time from
booking
to travel
BlaBlaCar
A new consumer travel segment
Mobile Signups48%
%
Today20142013
48%
25%
10% 65% MobileUsage
Mobile Signups
A disruption at scale
7.5 M
10 M
5 M
2.5 M
2011 2012 2013 2014 2015
>100%Growth YoY
Travellers/quarter
Creating Trust
before
ride
during
ride
after
ride
In UK and France
AXA Roadside
Assistance
Rated
Activity Moderated Social
EngagedDeclared
Strangers
Neighbors
Facebook Contacts
Colleagues
Friends & Family
Levels of Trust
2.2
3.5
3.6
3.8
4.7
Strangers
Neighbors
Facebook Contacts
Colleagues
Friends & Family
Levels of Trust
2.2
3.5
3.6
3.8
4.7
4.2D.R.E.A.M.S. Profile
Thanks!Follow us!
@BlaBlaCarUK