Daniel Becker Graphic Design Portfolio

e: [email protected]

t: 077399 05321

a portfolio of work by Daniel becker

Logo design and branding for One Connected Community, a start-up events company, specialising in conferences for digital retail experts. The connection of the two ‘N’ characters aims to reflect the collaborative nature of the business, with the symbol also relating to the convergence of information and ideas, which is the main ethos of the company.

One COnneCted COmmunity

Branding

t: +44 (0) 208 4146584 m: +44 (0) 700 8132475e: [email protected]

w: www.oneconnectedcommunity.co.uk

DaviD JansenBusiness Development Manager

Business events & ConferenCes

your first online order

25% offspecial offer

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Welcome to the Pure way.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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Organic gourmet meals for your healthy baby

stages Menu contact us sign inabout us delivery



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responsive website designed for Pure baby Food, a business start-up, promoting healthy, homemade food for babies. a mobile and desktop-friendly website was essential due to a high proportion of consumers making purchases on various devices.

RespOnsive weBsite design + BRanding

Branding

negative space is used to incorporate a cursor, a symbol that represents both the it sector and the experience of searching online.

the visual play of the dot of the lower case ‘i’ shifting to become the degree symbol gives ths logo a playfulness and also a relevance.

the serif typeface features careful kerning to give an impression of quality and reliability. The five toes reflect the industry.

the key visual element of this logo is the use of flower petals to create a ‘C’ shape, giving a strong link to the business name.

1. seeK tHis geeK 2. pinnaCle Heating

3. FOOtlOOse 4. COOlings

Branding

1.

3.

2.

4.

door drop

liFestyle FORd ‘BetteR tHan eveR deals’

the brief was to design and produce a door drop that would grab the recipient’s attention. i incorporated a format that is usually used for takeaway menus. the artwork style is also refelecting this aesthetic in order to create an unexpected first impression. Approximately 70,000 were distributed via Royal Mail door drop to kent and east Sussex.

Summer of even more!offers that will really make

your summer come alive!

JOURNEYGet up to

£2,000for your old car with scrappaGe**terms & conditions apply

The magazine from LifeSTyLe fordiSSue 1: Summer 2014

advanced TechnoLogySee how ford’s acclaimed technology could improve your driving experience.

order your 64 PLaTe noW!

save up to

£3,818 on selected new fords^^when financed with ford credit

direct mail

Summer of even more!

offers that will really make your summer come alive!

JOURNEYGet up to

£2,000for your old car with scrappaGe*

*terms & conditions apply

The magazine from LifeSTyLe fordiSSue 1: Summer 2014

advanced TechnoLogySee how ford’s acclaimed technology could improve your driving experience.

order your 64 PLaTe noW!

save up to

£3,818 on selected new fords^

^when financed with ford credit

JOuRney magaZine

Journey magazine was initiated by lifestyle Ford as a brand awareness project. this publication combines beautiful photography with striking typographic elements and vivid colours. This first issue was delivered to over 70,000 households in kent and Sussex, as both a direct mail and a door drop.

direct mail

this page shows inside spreads of the magazine.

JOuRney magaZine COntinued

ooZES

FRoM £14,995^

FoRd ecoSport RANGEThe new Ford EcoSport is smart, capable, powerful and fuel-efficient. Featuring SyNC with Applink, a technology that enables you to access your smartphone’s apps on the move, it’s an entirely new type of SUV: a Smart Utility Vehicle.

autoexpress.co.uk

STAR QUALITY up to

62.4 mpgcomBined fuel consumptionapplies to 1.5tdci 91ps

optional

SYNcwith applink and

emerGency assistance

ecoSport TITANIUM 1.5 112PS 16” alloy wheels Keyless entry with Ford Power Start Button Electric front and rear windows

From £14,995^ £97.81 a month^

ecoSport TITANIUM X-PACK 1.5 TdCI 90PS

17” alloy wheels Cruise control Radio/Cd with USB connection

From £17,495^ From £105.36 a month^

IconIc Led dAy runnInG LIGhtS

with

KEYlESS ENtRY

for convenience

* Specification varies depending on model. ^When financed with Ford Credit, includes deposit contribution. See inside back cover for full terms and conditions.

12

FRoM £21,495^

FoRd S-mAX RANGENot only does the Ford S-MAX exude sophistication and luxury, it also has practicality at its core. With seven seats and front and rear parking sensors as standard, the S-MAX is the ideal car for you and your family.

carBuyer.co.uk

S-mAX ZETEC 1.6 160PS 5dR 16” alloy wheels dual-zone Electronic Automatic Temperature Control Front & rear park assist Sport-style seats with driver’s manual adjustable

lumbar support

S-mAX TITANIUM 2.0 TdCI 140PS 5dR Auto headlights and rain-sensing wipers lEd daytime running lights Sony dAB audio system & USB connectivity Solar reflect windshield

From £21,495^ £277.09 a month^

From £24,340^ £238.58 a month^

Brilliant PeoPle Carrier

LuXury, SAFety And eFFIcIency*

Bluetooth Voice Control

Alcantara and Napoli leather trim

Rear-view camera

Blind Spot Information System

lane departure Warning

ADVANcEDSAFEtY

FEAtuRESacross the ranGe

* Specification varies depending on model. Features may be cost options. ^When financed with Ford Credit, includes deposit contribution. See inside back cover for full terms and conditions.

SAVE £1,615off the mrrp^

SAVE £1,505

off the mrrp^

24 25

64-plate direct mail

This Direct Mail A6 folded flyer was designed to take advantage of the 64 plate registration change at Lifestyle Motor Group. The goal was to create an eye-catching, sophisticated product that would engage the recipient. Foil blocking on the front cover gave an intriguing visual and high quality feel.

direct mail



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the brief for this website design was to enhance the online presence of the lifestyle kia brand, by creating strong, vivid and easy to understand layouts and graphics. Jump points such as ‘latest offers’ were designed in a way that would improve the user experience, with bold colours and a very strong emphasis on brand identity. in a competitive industry, lifestyle kia had to stand above other local kia franchises.

liFestyle Kia RespOnsive weBsite

digital

digital



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COst pRiCe event RespOnsive e-dm

the aim of these responsive html email campaigns was to create a design that maximised their effectiveness. the result was a design that was different to the campany’s usual campaigns, but sympathetic to the brand guidelines. the campaigns recieved ctrs of 11% (Ford) and 9.6% (renault), well over double the campany’s usual rate.

press advertisements

Volvo cars have always had a perception of being some of the safest on the road. With this in mind i combined this brand association with imagery that emphasised this value, whilst illustrating the attractive profile of the car. A clean background maintained the focus on the car and its surrounding safety bubble. i created the bubble effect from scratch using Photoshop.

vOlvO CaRs (selF initiated)

Find out more. www.volvocars.com

press advertisements

Press advertisement for Stella artois. this tongue-in-cheek design illustrates the desirability of the Stella artois product. the double-entendre of the headline implies the perceived effect of the product, as well as the literal sense that is illustrated in the action of the snail’s inability to resist the drink, even if it must leave its shell behind.

stella aRtOis (selF initiated)

Posters

This eerie design for a film poster is different to my usual style, and was an exercise in the use of Photoshop to blend images together. This involved recolouring, warping and manual paint brushing to create the desired tone and effect.

EmbodimEnt (sElf initiatEd)

If you are looking for more samples of any specific type of work or technique, please get in touch and i’d be happy to supply these.

Please contact me on:

e: [email protected] t: 077399 05321

want tO see mORe?

a portfolio of work by Daniel becker