Dan Morehead

Making short work of longtailDan Morehead

Why Longtail?

Quick wins vs long-term gainsCompetitive nature of search queriesSize of business v competitors

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Large Competitors

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Longtail Victory

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www.answerthepublic.com

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Relevant Content

CrowdsourceResearchAssets

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Measuring Impact

GA custom dashboards: User engagementLanding page reportsSearch ConsoleThird party toolsNo ranking tables!

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Longterm Longtail

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Managing Client Expectations

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Don’t frontload on-pageShiny content is great, but emphasise importance of on-page.Custom dashboards

Thanks for listening