Jan 28, 2018
Data
Information
Visualizing
Story Telling
Learning
ActionData Visualization
“If no one remembers the numbers then you have not communicated”
– Robert Kosara
“Visualization doesn’t happen on a page or on a screen.
It happens in the viewer’s brain” – Robert Spence
“By visualizing information, we turn it into…a sort of information map. And when you’r
e lost in information, an information map is kind of useful.” – David McCandless
“More often than not, the presentation of quantitative information fails to
communicate information clearly and efficiently” – Stephen Few
“Fundamentally, Data Visualization is not about technology but about Que
stions and Answers” – Jeff Heer
“Most dashboards…deliver only a fraction of the insight that is nee
ded to monitor the business.” – Stephen Few
@AXUG 11
If you can’t explain it simply, you
don’t understand it well enough.
Albert Einstein
912 87%
25%
2000
2012
Goldfish
Forget own Birthday
teens who forget major details
of close friends and relatives
Why?
What do the scientist say?
"More than ever, research is highlighting a trend in reduced attention and
concentration spans…the younger generation appear to be the worst
afflicted," - sociologist David Moxon
“…individuals who multitask emails, phone calls and social-networking sites
have more trouble paying attention and focusing on important information” –
The New York Times
“…lack of attention has a serious impact on task performance and increases
the risk of accidents.” – sociologist David Moxon
Stress and Attention Span
“When you are stressed … this stress takes a lot of resources
from your brain and interferes with your capacity to encode any
new information.”
Centre of Studies on Human Stress
Customers use Matrix or Table 90% of the
time, when building and presenting Online
Analytics
Excel Syndrome
1. Problem
2. Solution: Spreadsheet
3. Another problem
4. Solution: Bigger spreadsheet.
5. GOTO 1
Quiz time!
product category revenue
country revenue
Question 1
Time!
product category revenuechannel revenuepromotion revenue
Question 2
Time!
Good Charts, Berinato, Page 34
http://extremepresentation.typepad.com/blog/2006/09/choosing_a_good.
html
Black text on a white
background works
well.
White text on a black
background works
well.
Yellow text on a white
background works
poorly.
Blue text on a black
background works
poorly.
Light Palette
R G B HEX
140 140 140 #8C8C8C
136 189 230 #88BDE6
251 178 88 #FBB258
144 205 151 #90CD97
246 170 201 #F6AAC9
191 165 84 #BFA554
188 153 199 #BC99C7
237 221 70 #EDDD46
240 126 110 #F07E6E
Medium Palette
R G B HEX
77 77 77 #4D4D4D
93 165 218 #5DA5DA
250 164 58 #FAA43A
96 189 104 #60BD68
241 124 176 #F17CB0
178 145 47 #B2912F
178 118 178 #B276B2
222 207 63 #DECF3F
241 88 84 #F15854
Dark & Bright Palette
R G B HEX
0 0 0 #000000
38 93 171 #265DAB
223 92 36 #DF5C24
5 151 72 #059748
229 18 111 #E5126F
157 114 42 #9D722A
123 58 150 #7B3A96
199 180 46 #C7B42E
203 32 39 #CB2027
Emphasized
Neither
emphasized or
de-emphasized
Neither
emphasized or
de-emphasized
De-emphasized
https://danscorner4businessintel.blogspot.com/
https://synoptic.design/
https://www.youtube.com/watch?v=Ciu3OmeyfeI
https://powerbi.tips/tools/color-theme-generator/https://community.powerbi.com/t5/Themes-Gallery/bd-p/ThemesGallery
https://www.linkedin.com/in/dsedwards/
Berinato, S. (2016). Good Charts. Boston, MA, USA:
Harvard Business School Publishing Corporation.
Few, S. (2012). Show Me the Numbers. Burlingame,
CA: Analytics Press.
Hollinsworth, D. (2014, April 28). The Goldfish Effect:
How Short Attention Spans are Killing your
Productivity. Retrieved from
https://www.targit.com/en/blog/2014/04/data-
visualization-goldfish-effect
Knaflic, C. N. (2015). storytelling with data. Hoboken,
New Jersey: John Wiley & Sons, Inc.