Dan Carp, Chairman, President & CEO and Jim Stoffel, CTO March 7, 2001.

Dan Carp, Chairman, President & CEO and Jim Stoffel, CTO

March 7, 2001

Technology is Driving Three Markets to Converge into One Industry

InfrastructureInfrastructure

Devices Devices Services and MediaServices and Media

InfoimagingInfoimaging

Today’s Objective

• Infoimaging – What it is

– How Kodak participates

– Infoimaging announcements

What is Infoimaging?

Infoimaging is a $225 billion industry created by the convergence of image science and information technology in ways that were

previously impossible

This is Infoimaging

an x-ray loaded with patient data is transmitted coast to coast so medical experts can collaborate

on a diagnosis

satellite photos are combined with GPS

coordinates to help an oil company quickly find a

leaking pipeline

the Internet becomes a $45 billion market when images

make consumers want to buy online

Images Transform Markets and Drive New Value

Do

llar

s

InformationInformation InfoimagingInfoimaging

$3B$3B radioradio television television

net-surfingnet-surfing e-commerce e-commerce

e-mail e-mail World Wide Web World Wide Web

songssongs music videosmusic videos

Images

$4.3B$4.3B $15B$15B

16M users16M users

407M users407M users

$30B$30B

Images Monetize Media

$1B$1B $45B$45B

Information Value

The convergence of Images and Information

Technology has accelerated.

What’s Changing: IT and Images Are Converging in Powerful

New Ways

In addition, a wealth of information can now be contained

within images. In the digital age, pictures

are becoming information.

As a result, the imaging market of the

future will be much bigger than the

imaging market of the past.

Infoimaging Industry Overview

Infrastructure

Online Imaging NetworksPhotofinishing Networks

Imaging Protocols and TransmissionImaging Software

Broadband ServicesOptical Network Fibers, Routers and

SwitchesServers and Storage

Infrastructure

Online Imaging NetworksPhotofinishing Networks

Imaging Protocols and TransmissionImaging Software

Broadband ServicesOptical Network Fibers, Routers and

SwitchesServers and Storage

InfoimagingInfoimaging Services and Media

Writable CDs and CD-RomsDocument Preservation

Image-Enabled E-CommerceOnline Photo-Sharing ServicesInkjet Paper & Inkjet Pigments

Printing Service BureausFilm and Paper

Services and Media

Writable CDs and CD-RomsDocument Preservation

Image-Enabled E-CommerceOnline Photo-Sharing ServicesInkjet Paper & Inkjet Pigments

Printing Service BureausFilm and Paper

Devices

ComputersPrinters

ScannersDigital Cameras

Gaming SystemsInteractive TV

Flat-Panel DisplaysHealth Imaging Equipment

Wireless DevicesX-Ray Laser Output

Sensors

Devices

ComputersPrinters

ScannersDigital Cameras

Gaming SystemsInteractive TV

Flat-Panel DisplaysHealth Imaging Equipment

Wireless DevicesX-Ray Laser Output

Sensors

$61.2 BillionDevices

Infoimaging is Worth More than $200 Billion

$44.1 BillionInfrastructure

$130.5 BillionServices/Media “Toy” Digital

Cameras$175,000,000

Mass MarketFlatbed Scanners$3,369,000,000

General UseDigital Cameras$3,486,000,000

Ink Jet Printers/Multifunction$11,700,000,000

Flat Panel Displays$18,410,000,000

CRT Displays$24,020,000,000

PhotoprocessingEquipment$2,975,000,000

Consumer Kiosks$905,000,000

Photofinishing Systems & Networks$38,051,000,000

EntertainmentImaging$2,200,000,000

Document Imaging$22,914,000,000

Ink Jet Cartridges/Ink Narrow$25,700,000,000

Ink Jet Media Narrow$5,300,000,000

All Consumer &Professional Photography$54,617,000,000

Health Imaging$22,000,000,000

Infoimaging Market Landscape

Dev

ices

Infrastructure

Services and Media

Today’s Objective

• Infoimaging – What it is

– How Kodak participates

– Infoimaging announcements

Core Kodak Infoimaging Strengths

Infrastructure

Online Imaging NetworksPhotofinishing NetworksImaging Protocols and

Transmission Imaging Software

Infrastructure

Online Imaging NetworksPhotofinishing NetworksImaging Protocols and

Transmission Imaging Software

InfoimagingInfoimaging Services and Media

Writable CDs and CD-RomsDocument Preservation

Online Photo-Sharing ServicesInkjet Paper & Inkjet Pigments

Film and Paper

Services and Media

Writable CDs and CD-RomsDocument Preservation

Online Photo-Sharing ServicesInkjet Paper & Inkjet Pigments

Film and Paper

Devices

ScannersDigital Cameras

Flat-Panel DisplaysHealth Imaging Equipment

Wireless Devices with Imaging AbilityX-Ray Laser Output

Sensors

Devices

ScannersDigital Cameras

Flat-Panel DisplaysHealth Imaging Equipment

Wireless Devices with Imaging AbilityX-Ray Laser Output

Sensors

Kodak Technology Innovations Accelerate Infoimaging Devices

Organic Light Emitting Diode (OLED) technology

Kodak is driving technologies that make Infoimaging happen.

Patent Portfolio

Sensor technology

MC3

PalmPix camera

Kodak’s Central Role Builds Infrastructure and Attracts Leading Infoimaging Partners

Kodak and Olympus produce improved digital printing/storage

Kodak’s imaging technology and product Kodak’s imaging technology and product innovations are attracting New Economy innovations are attracting New Economy partners.partners.

Kodak and Scientific Atlanta create a new form ofinteractive TV

Kodak and Hewlett-Packard initiate Phogenix Imaging

Kodak pioneers Metadata

Kodak, Motorola and Cisco develop Radio Frequency (RF) wireless image standards

Kodak’s Services and Media Offerings -- Internet Impact

Kodak Picture Center Online

Kodak and AOL’s “You’ve Got Pictures”

The Internet is the single largest source of demand for digital images today and Kodak is playing a crucial role.

Kodak Earth Imaging

Kodak Weddings

Kodak and Adobe drive easier image manipulation and creative enhancement

Kodak, Intel and Cedars-Sinai Hospital create ASP model for medical industry

Kodak’s Image ExpertiseHelps Infoimaging Happen

Image pattern recognition

Color science

No company knows more about image science than Kodak.

Image processing

Image accuracy

Automatic image correction

Today’s Objective

• Infoimaging – What it is

– How Kodak participates

– Infoimaging announcements

Infoimaging AnnouncementsMarch 14, 2001

Homestore.com

• Three-year agreement between Kodak and Homestore.com, the leading provider of online solutions to the real-estate industry

• Will accelerate the growth and use of digital imaging by real estate professionals on the Net

• Will integrate Kodak’s Web-based digital imaging technologies into the Homestore.com network

Lockheed Martin

• Kodak and Lockheed Martin will expand the use of digital preservation technologies within government and commercial projects

• Two companies will jointly develop digital preservation systems that enable the safe storage and retrieval of digital or paper-based records

• Includes co-development and co-marketing initiatives

Partnership:Infoimaging

e-Commerce

Partnership:Infoimaging Document

Preservation

Images Drive Value in the New Economy and Kodak Drives Images

Ko

dak

’s G

row

th

Op

po

rtu

nit

y

Kodak’s Market Opportunity

Infoimaging:Infoimaging:

Kodak is a central player across all segments of this $225 billion market space

Kodak is a central player across all segments of this $225 billion market space

Old Economy: Static information

products and channels

New/Internet Economy:Active, image-driven,

information products and channels

Summary: Kodak is a Central Player in Infoimaging