Dan bennett presentation

Investigating the Halfalogue

The Psychology of Mobile Phone Etiquette: Why it’s annoying to overhear a mobile phone conversation

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92% believe other people practise

bad mobile phone etiquette

Intel (2012)

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48% admit using their mobile phone in

public toiletsCNN (2013)

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75% admit using their mobile phone on their

home toiletWtop.com (2012)

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Make and take

calls Wtop.com (2012)

Play with Apps Both

? ? ?

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Make and take

calls Wtop.com (2012)

Play with Apps Both

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Make and take

calls Wtop.com (2012)

Play with Apps Both

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Make and take

calls Wtop.com (2012)

Play with Apps Both

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6.8 million mobile phone subscriptions

globallyInternational Telecommunications Union (2013)

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x

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Half as much noise … but is twice as

annoying?

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1) Limited attention

2) Make sense of the world

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x

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1) Limited attention

2) Make sense of the world

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Speaker 1: what would you like from the supermarket?

Speaker 2: erm I dunno, maybe something with ham and cheese?

Speaker 1: Shall we make sandwiches?

Need-to-listen Effect

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Speaker 1: what would you like from the supermarket?

Speaker 2: ??????????????????

Speaker 1: Shall we make sandwiches?

Need-to-listen Effect

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‘Isn’t it just noise?’

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Noise vs. Meaning

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The ResultsTheory

supported

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Mundane vs. Salacious

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The ResultsDecrease

AnnoyanceHigh Interest

Ratings

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The ResultsDecrease

AnnoyanceHigh Interest

Ratings

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Dan BennettChoice Architect#ogilvychange

@danbenyork

Read the paper here

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