Damian Radcliffe: Reinventing Journalism Part 4, Moving Forward

Reinventing JournalismPart 4. Moving forward

A few quick thoughts….

@damianradcliffe

1. Innovation is happening globally…

We need to cast our gaze wider…

1. x.

Rappler (Philippines) trains young people as citizen journalists. It combines social action with journalism.

Meanwhile Project Agos is a data, social and visualisation project providing:“a unified information platform that will bridge disaster preparedness and

response initiatives of the government, civil society, and the citizens.”

Look at Rappler in the Philippines

Netherlands: “All articles of all newspapers and all important magazines are available in one web app, with one pay wall.”

“…users will only have to pay for the articles they read.

We think that unbundling of

journalism is the Holy Grail in getting

young people to pay for journalism

again.”

Blendle in the Netherlands

As well as examples closer to home

Clark Gilbert speaking at Harvard University’s NiemanFoundation last year revealed that at Deseret Media:

"In 2009, legacy revenue accounted for 90 percent of the business and digital came only from 10 percent.

In 2012, he said that legacy revenue

channels would account for only

33 percent of overall revenue."

2. We must avoid the usual suspects

By learning from other people and industries They can all contribute to the debate

This includes…. NGOs

Blending independent journalism and/or access to information to promote

civic engagement in creative and innovative ways. Examples include:

• BBC Media Action

• Code for America

• Internews

• Frontline SMS

• Media Development Investment Fund

• Open Society Foundations

• Sunlight Foundation

SimSim-Participation Citoyenne (Morocco)• Nouabook, a web platform facilitating MP - citizen engagement in Morocco.

Focal Integrity Team for Cameroon (FITCAM)• ‘Project to monitor schools’ expenditure via SMS.

iWatchLive (Nigeria)• Web application allowing citizens to access Nigerian government budget data

and report back on incidences of corruption and poor service delivery.

Advertising, PR and Digital

Insights into changing – and emerging - consumer behaviors, which are applicable to publishers.

Why?

• Transferable audience insight

• Proactive

• Not Reactive

NYT innovation report showed that these sides don’t necessarily talk to one another. And that they need to!

RetailersWhat can we learn from them re LBS?

1. Content/offer needs to be valuable e.g. discounts, reviews etc.

2. This is a growing market.

Is it a potential source of

revenue that news publishers

can tap into?

And other businesses

And those constantly exploring changing consumer habits

• Coca-Cola• Pepsi

• McDonalds

Like:

• Music

• Publishing

And other legacy industries which have been disrupted by digital

Only by getting into unusual spaces…

Can we think differently…

• CES

• IBC

• Internet.org

• “Gig City” - Chattanooga

Talk to:

• Trend watchers

• Ethnographers

• Anthropologists

3. Partnerships are essential

For Storygathering….

Journalists, Hackers and Open Data supporters brought together by the World Bank Institute’s Global Media

Development program to create OpenData Latinoamérica.

For effective business models…

Such as the merger between St. Louis Beacon (web) and St. Louis Public Radio.

For distribution…

The Washington Post’s new partner program offers

digital content for free to other newspapers’ paid subscribers.

“In fact, I think in the long run, we’re going to look back

at many facets of old media and realize that we were

living in a desert disguised as a rain forest.”Steven Johnson

There’s going to be a few bumps,But I do believe the future is bright…

QUESTIONS?

Thank you for reading

Email: [email protected]

Twitter: @damianradcliffe

Thanks for new ideas and inspiration:Kevin Anderson, Paul Bradshaw, George Brock, Bart Brouwers, Tom Glaisyer, Zahera Harb,

Abraham Kamarck, Jan Keulen , Jon Kingsbury, Chris Lawrence, Andy Martin, Charles Miller, Nic Newman, John Owen, Ramaa Sharma, Judith Townend and Claire Wardle.

About @damianradcliffe

Damian Radcliffe is a Doctoral Student and anHonorary Research Fellow at Cardiff School of Journalism, Media and Cultural Studies.

Links to Damian’s extensive writing and research portfolio can be found at: www.damianradcliffe.wordpress.com/writing

Some suggestions for how to move forward will be

explored next in Part 4.

Or in the original full presentation from which this is

adapted, which you can read here: www.slideshare.net/mrdamian/reinventing-journalism-trends-innovations-and-unanswered-questions/