Dallas TechWeek - JoinPad

1. AUGMENTED REALITY 2017 New Business Cases Driven by Technology Evolution and Dropping Project Costs GER M AN R ODR IGU EZ DAZ A

2. Active in the industrial sector since 2010, JoinPad provides Augmented Reality solutions for B&B customers Years of experience represented within the company: AR7 Our goal is to simplify our clients installation / maintenance / support processes, saving costs and improving efficiency by providing a single efficient AR interface delivering all the relevant information. INTERACTION DESIGN10+ IOT10 PROCESS ANALYSIS20+ W H O W E AR E

3. IN DU ST R IES AN D DEVEL OP MEN T AP P L IC AT ION R EF ER EN C E C L IEN T S & P AR T N ER S EnergyAutomotive TransportationOil&Gas Telecom Aviation

4. W H Y T H IS IS N OT A P R ESEN T AT ION F OR C ODER S. Some of Ge rma n s be s t c ordi ng w ork

5. GAR T N ER H YP E C YC L E F OR EMER GIN G T EC H N OL OGIES, 2017 AR is beyond the peak of inflated expectations The boost of high failure rate projects is passed us and we are left with plausible business cases and a strong and growing hardware base to build a market on.

6. MAR K ET VAL U E IN 2021: 1 0 8 B I L L I O N S $ AR: 83B $ VR: 25B $

7. GOOGL E Google Glass Only looking back at the last few months... Google glass after disappearing form the consumer world, came back to light with excellent and developed industrial projects. And is still a monocular smartglass

8. GOOGL E Google Tango Google tango, while not having a market winner hardware, offer specs that let tablets have similar performance applications as what is available in smartglasses

9. MIC R OSOF T HoloLens HoloLens set a high bar when launched; now multiple manufacturers are improving the performance and offering sector oriented hardware for specific applications

10. F AC EB OOK AR Studio In rapid succession Facbook, Apple and Google launched AR consumer AR platforms, incorporating 3D, Slam and other capabilities into non-specific hardware

11. AP P L E ARKit

12. GOOGL E ARCore

13. 2016: P OK EMON GO 600M$ F IR ST T H R EE MON T H S Pokemon go, for industrial AR, meant a very significant awareness push in society about what the technology is about. It is very significant to have the general population thinking about the applications of AR.

14. Transformation of Business Cases

15. Fortune 500 companies Executive Suite driven projects No verified business model ( Cost of the project > value created ) Mainly PoCs or Pilots Cost basis: Hardware: Smartglasses cost per unit >$3k-$5k-$15k. No smartphone; AR Software development: from $20k to $65k; AR project development (including interface design, feasibility analysis process redesign and other consulting) ranged from $30k-$50k. TYPICAL CUSTOMER IN 2014 IN DU ST R IAL W OR L D: EAR L Y P R OJ EC T S

16. AR Software: the essential components of an AR project are better understood and an array of internally developed and commercially available tools are available to the AR company, allowing them to improve costs and act as a software developer and integrator. Slam and indoor 3D mapping: often robust and incorporated in hardware; AR: from information overlays to sofisticated markerless solutions are now more stable and better fitted to the needed application; Interface design: Content Management Systems and integrated platforms are faster and puh out to customers many tasks. W H AT H AS C H AN GED

17. W H AT H AS C H AN GED Hardware: Efficiency driven : smartglasses cost is dropping and models as the ODG R9 are currently available with top performance for less than $2k. Furthermore, a broadening selection of hardware is now incorporating specifications needed for industrial markets (Ansi certifications, Atex). Support/occasional use: for this projects customers will use standard smartphones @ $0 extra cost for the company.

18. W H AT H AS C H AN GED AR Project Development: still has and will have consulting based customer/supplier interaction to achieve: Correct hardware selection (ergonomy, sotfware platform) Adequate interface (efficient interaction) Architecture and data security Process redesign and improvement Integration and data exchange with legacy software

19. W H AT H AS C H AN GED: SU MMAR Y Category Before Now Future Hardware $3k-$15k $0-$2k