Dallas – October, 2014 Michael Daseke President/CEO Liquid Motors Inc.

Dallas – October, 2014

Michael Daseke

President/CEO

Liquid Motors Inc.

Where is the automotive wholesale industry going?

The Book Industry

Source: Morris Rosenthal

Those with no online strategy: Out of Business

Those with a mixed strategy:Slight growth

Those that focused on online:Explosive growth

The Video RentalIndustry

Those with no online strategy: Out of Business

Those with a mixed strategy:Slight growth

Those that focused on online:Explosive growth

Automotive Industry

• Google’s latest auto shopper study say that 95 percent of vehicle shoppers use digital channels to research

• It's no surprise that almost everyone is doing research on the Internet before buying a car, but according to international research firm Capgemini, around a third of shoppers would prefer to make the entire purchase online, never visiting an auto dealer.

• eBay Motors sold over 67,000 vehicles online in the last 30 days. More than 750,000 vehicles will sell on eBay Motors in 2014.

Wholesale Automotive Industry

What Your Competition is Doing and Saying

• “More than a quarter of all Manheim sales in 2013 took place digitally through live-bid, listed-bid, and buy-now formats.”

• “Across-the-board premium pricing and all-or-none, single-site listing approaches will be revealed as sub-optimal.”

Source: 2014 Manheim Used Car Market Report

New Online Technologies

• Inventory Optimization Advancements– vAuto, AuctionGenius, DT Inventory+, FirstLook,

RedBumper

• Dealer-to-Dealer Marketplaces– Dealer Match– Trade Rev

• New Online Marketplaces Coming Soon– DealerTrack Exchange– AutoRola– WhannTech Global

What does this mean for the Independent Auctions?

You need an online strategy

• Which should include:– A plan with measurable goals and objectives

• Fail to plan, plan to fail!

– New Services• Robust simulcast capabilities• Integrate your run lists into the inventory optimization products and

make them available online to your buyers with plenty of high quality photos and condition reports for every vehicle

• Support for numerous online marketplaces– More exposure means more sales

– New business processes to support your online strategy across all facets of your business

• Sales, support, ifs, arbitration, reconditioning, photography, condition reports, transportation

One-Click Wholesale

• Simultaneously Launch to all Major Online Marketplaces through data normalization and API integration– Adesa DealerBlock (previously OPENLANE)– Manheim OVE.com– Ally SmartAuction– 3 Additional Marketplaces will be supported in late 2014 and early 2015

• Currently integrated with most auction management systems and inspection companies– Auction Edge ASI, Auto Auction Solutions, Brashers, FastLane, Vero– AutoVIN, CT Services, DataScan, Inviso, SGS

• Rules based Auto-Launch based on:– Inventory Age– Location (days not to list or number of days to list)– Vehicle attributes (Year, Make, Type, Title Status, etc.)

• Rules based Pricing by Site• Unlimited Relisting• Auto-Removal on sale to avoid double sale• Notifications for bids, offers and sales

One-Click Wholesale

• Process Flow

Inventory and PricingFeed

Liquid Motors Merchandising Platform

Data ImporterUpdate Vehicle

Info(If Necessary)

CustomereMail

Server

ManualVehicleLaunch

Rules BasedAuto Launch

NotificationSystem

Current Online Marketplaces

Coming Soon!

Auction Manager

Condition ReportFeed

LiquidConnect

• Runs on any Jelly Bean (4.1+) Android handheld device - however we strongly recommend the Samsung Galaxy Camera 16 MP with flash and 21x zoom

• Intuitive touch screen user interface• Capture vehicle data by scanning VIN, search

existing inventory or entering it manually• Full VIN explosion for correct merchandising of

vehicle options and equipment• Input and Update vehicle information including

pricing• Works online or offline and Data and photos

sync over Wifi or 4G/3G once connected• Gather Vehicle Condition Data• Take Damage Photos