Dalia Strum Travel and Fashion Presentation at The Travel Marketing Summit 2015

Dalia Strum

http://www.daliastrum.com

T: @daliastrum

• Teacher at The Fashion Institute of Technology– Intro to Digital

Marketing–Blogging for Business– Intro to Social Media– Social Media

Marketing– Social Commerce

• Digital media expert specializing in consumer and business marketing strategy–Digital marketing

– Strategy development

–Comprehensive online marketing strategies

To indulgeTo indulge

Enjoy a hobbyEnjoy a hobby

Honeymoon / Destination WeddingHoneymoon / Destination Wedding

BabymoonBabymoon

Discover new places, experiences and culturesDiscover new places, experiences and cultures

Holiday TravelHoliday Travel

Trend Spotting Holiday 2014

• Travel site Kayak found the first week of December is the best time to book domestic holiday travel, with prices about 5 percent cheaper than surrounding weeks. Late bookers could see prices jump by 36 percent over current rates

Stats provided from Today

• The timing coincides with the holiday shopping melee. Airlines, hotels and booking sites weren't shy about promoting sales for Black Friday or Cyber Monday—and many of those are still in effect, along with new batches of weekly and seasonal offers.

Stats provided from Today

• Inspiration based purchases are becoming more prevalent– Shopping and browsing starts much earlier

than buying, with nearly one-third of holiday shoppers browsing in September

Stats provided from Yahoo Insights

Dalia Strum

http://www.daliastrum.com

T: @daliastrum

[email protected]