The Fast Lane to Client Autonomy: A Case Study – Daka 90 Ilan Zrein CEO & Co-Founder MyBusiness CRM [email protected] 054 7729015
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Aug 13, 2015
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The Fast Lane to Client Autonomy:
A Case Study – Daka 90
Ilan ZreinCEO & Co-Founder MyBusiness CRM
[email protected] 7729015
Who is MyBusiness?
The Company
• Established in 2005 by Syrinx Technologies
• Approx. 200 clients globally, from a broad range of business sectors
The System
• A cloud based software solution- no hardware/ installation
• CRM plus Timesheet & Project Management combined in a single system
SMBs in the Cloud
“SMB spending on cloud computing will approach$100 billion by 2014”AMI's World Wide Cloud Services Study 2010
The Israeli Market is Ripe for a Surge in CRM Investment
Israeli software spending is projected to have risen to $1 Billion by EOY 2010Business Monitor International, "Israel Information Technology Report Q4 2010”
Why are Business Upping their
Investment in CRM year after
year?
Increasing Strategic Importance of CRM
Deepening Customer Relationships
88% - primary objective for the next 5 years is to get closer to the customer
76% - greater customer insight and intelligence is the key.
2010 CEO report, “Capitalizing on Complexity” done by the IBM Institute for Business Value (1500+ CEOs).
Data Sharing to Keep Up
Higher expectations for response rates & the general speed of business interactions
“The goal is to determine what to sell, at what price, and at what service level to a particular customer based on that customer's value.”
IDC WHITE PAPER European CRM Trends: End-User Plans and Priorities Sept. 2010
Actionable Data
הינו האתר 90-הדקה ה
המוביל בישראל המציג
חבילות נופש , מגוון טיסותל''ומלונות בארץ ובחו
The Need for Speed
Independent Use of the System- FAST
Daka 90 Priorities
IDC WHITE PAPER European CRM Trends: End-User Plans and PrioritiesSponsored by: Oracle Corporation Bo Lykkegaard September 2010
Flexibility & Cost Effectiveness
The Cloud
Daka 90 Objectives
• Create greater transparency for work processes
• Handle mass increase in high season traffic
• Consolidate all data on past, current & potential clients
• Order, filter and prioritize opportunities by quality
• To maintain brand reputation for fast, first-rate service
Within a single month Daka 90 was ready for the high season!
• Turnkey Accounts and Sales CRM Modules
• 80 Users Independent with the System in a Month
• Interfaces with other systems & fully consolidated data
The MyBusiness Answer
Conclusions I
Know your objectives before take off.
Clear goals for Daka 90 lead to greater gains -faster
Conclusions II
With a modular system you can cherry pick what works for you.
Not every feature is right for every organization.
You can always add more later…
Daka 90 started with Accounts and Opportunities
They are now adding a Services Module
Looking Ahead to 2011
• Cloud Software
• Mobile Applications
• SCRM(Social Media integration with CRM)
• Upgrade to a new smartphone & simply take the system with you
• Online - no synchronization required
• Enjoy a user-friendly interface
• Keep using the system as you switch between phones
Mobile Browser-based Application
*Tested successfully on iPhone 4, Blackberry 6 Android and Nokia N97
Absolute Mobility!
New Means, Same Mission
“Customer experience reasserts itself loudly as the core of CRM and SCRM” (2011 CRM Forecast By Paul Greenberg on December 9, 2010 )
RBG
Service Portal
System Interfaces
Social Media
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