Daily Record Our Heroes 15 th May 2015, Thistle Hotel, Glasgow.

Daily Record Our Heroes

15th May 2015, Thistle Hotel, Glasgow

Our Heroes• Our Heroes awards overview

• The Daily Record

• The Event

• Editorial campaign

• Sponsorship opportunities

• Award categories for sponsorship

Daily Record Our Heroes Awards Overview

• Our Heroes is an event that recognises the everyday people from our communities, those who work tirelessly to have a positive impact on the lives of others. Now in its 12th year it brings together all that is great about the people of Scotland and engages with our readers.

• Our Heroes consists of a 4 month media campaign in the Daily Record, Scotland’s largest newspaper, followed by a gala awards dinner for 500+ guests at the Thistle Hotel, Glasgow.

• Readers of the Daily Record will nominate candidates and our judging panel will select a short-list of 3 heroes from each category who will all be invited to attend the gala awards celebration event.

The Daily Record

Capturing the true essence of Scotland, the Daily Record offers a strong identity and serious viewpoints like no other. Giving a platform to all Scots – no matter their politics – but also staying true to its own principles.

• The Daily Record has a readership of 649,000

• 13% of Daily Record Readers agreed that they were more likely to buy products from companies who sponsor events – 27% more

likely than the average Scottish adult.

• 193,000 of our readers stated that they like to buy from companies who give back to society

• Dailyrecord.co.uk has an audience of 6.3million unique visitors – (December 2014, Omniture)

The event

• A gala awards dinner at the Thistle Hotel, Glasgow on Friday 15th May 2015

• 500+ guests including finalists, celebrities, corporate clients and journalists

Event format• 6.30pm – Champagne reception• 7.15pm – Opening Entertainment• 7.30pm – Welcome presentation• 7.45pm – 3 course meal including wine/coffee• 9.15pm – Awards ceremony part 1• 10.00pm – Entertainment• 10.20pm – Awards ceremony part 2• 11.00pm – Formalities conclude. DJ.• 01.00am - Close

Editorial Campaign

Media schedule• Event Launch – February 2015• Event features to drive nominations and highlight

nomination stories – February – April 2015• Post-event coverage (4-8 pages) May 2015

Campaign results• In 2014 the campaign reached 46% of the adult population in Scotland • Comprising 40 pages of editorial coverage in the Daily Record and 24 adverts

between the Daily record and the Metro (Scotland)• The gross number of times the campaign was seen was 21,490,000• Each reader would have seen this coverage an average of 10 times

Our Heroes will be promoted through a 4 month media campaign in the Daily Record including 35-45 pages of editorial between February 2015-May 2015

Sponsorship Opportunities

• Our title sponsors of the event are Lidl• Award Category sponsorship available from £8,000+vat

Benefits – at the event• Presentation of your sponsored award category on stage at the event• One table of 10 in prime position at the event• Logo branding in and around the room at the event• Full page advert in the event programme

Benefits - Print mediaWe anticipate a similar sized campaign as 2014 which reached 46% of the adult population in Scotland and 40 pages of editorial

coverage• Logo branding within all editorial coverage in the Daily Record January – May 2015• Logo branding within all event promotional adverts in the Daily Record, Metro and other local newspaper titles• Estimated media value will be in excess of £35K

Benefits - Digital media• We will promote our event on www.dailyrecord.co.uk (monthly unique visitors 6,614,481 – Dec 2014) with a hyperlink through

to our website www.dailyrecordourheores.co.uk

• Category level logo branding with a hyperlink to your website on the event website www.dailyrecordourheroes.co.uk

• Sponsors’ message within the sponsors section of the event website. This area can incorporate promotional sponsors video’s, podcasts and a picture gallery

Award Categories for sponsorshipOur title sponsor is Lidl. Category sponsorship opportunities available • Available for sponsorship• Our Forces Hero• Our Community Hero• Emergency Services Hero• Our Entertaining Hero• Our Sporting Hero

• Sponsored Awards• Our Little Hero – Sponsored by The Lidl Health Factor• Our Senior Hero – Sponsored by McCarthy & Stone• Our Fundraising Hero – Sponsored by Buchanan Galleries• Our Caring Hero – Sponsored by the Scottish Government• Overall Hero 2015 – Sponsored by Lidl

For further information contact Angela Stewart

Events Sales Executive(0141) 309 1433

[email protected]