Daily deal and-coupon-trends

Welcome to the Daily Deal Builder Members Training Webinar. Grab a pen /

paper and let’s get started.

Presented on July 24th 2013 by Marc and Tyler Horne

Co-Founder, DailyDealBuilder.com

Blog | FB | Twitter | Email

If You Have Questions Along the Way?

Type them in the questions box or if you are not watching this live you can always

reach us at [email protected]

Where the daily deal and coupon industry is going.

Who is leading the pack? What are they

doing? How are they doing it?

In short, it’s going nowhere.

…or maybe it’s going everywhere.

Let’s face the facts:

• You, me, and nearly everyone else in the world

enjoys getting a great deal.

• Smart phone usage is increasing at an

incredible speed. This equates to more users

searching for deals and coupons on their phones.

• The face of advertising has changed. User

generated recommendations are king.

•Companies still need people in the door and will

always utilize some form of promotion in order to

get new customers in the door.

The leaders that are moving forward in the deal industry…

• Are moving beyond the deal industry (but by no means abandoning it).

• Are offering additional services such as SEO, SEM, Google place

listings, social media help (Facebook, Twitter, LinkedIn, Pinterest,

Instagram, Skype), video or photography services, web design or

development, mobile app creation, blog creation, etc.

• Are focusing on providing a great mobile experience by investing in

their smart phone technology and building unique and exciting smart

phone applications for their subscribers.

• Continually focusing on subscriber acquisition and retention.

• Are focusing on making the deal promotion a success for the

merchant. Repeat merchant business is critical.

• Utilize humor and cause marketing.

Most Common Reasons Deal Sites (and most all businesses) Fail. • Supply & demand - math

• Bad management & owner troubles

• Growing pains

• Accounting

• Cash flow

• Operational mediocrity and inefficiencies

• Market forces

• Not following through

What Can We Learn From Successful People & Companies ?

• Learn what NOT to do.

• When we focus on learning and reading books, blogs, and news about what others are doing, we are armed with knowledge to make more informed decisions.

• We save time and money by observing and analyzing pre-existing research, market data, sales copy, split tests, and competitors.

• We can see how commercials and advertisements effect the people we’re with by watching them and chatting with them about the ads. If a campaign continues, it most likely means it is successful.

Successful companies solve a problem.

Successful companies are innovators.

Successful companies focus on the customer.

Successful companies deliver value and quality.

Successful companies improve conversions.

Successful companies use incentives.

Successful companies make some people mad.

Help your community

MARKETING

Successful companies use convenience.

Successful companies are flexible and adaptable.

Successful companies are ethical and transparent.

Successful companies help their communities.

Support Your Local

Community

MARKETING

Successful companies take action.

Successful companies make connections.

To learn more and launch a daily deal venture, we invite you to visit us on the web at:

http://dailydealbuilder.com

Questions?

Thank you for joining us. Have a great day. Make 2013 HUGE!

Presented by Marc Horne

Blog | FB | Twitter | Email