Daily Circulation
Feb 25, 2016
Daily Circulation
Sunday Circulation
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ArkansasOnline average monthly visitors (in thousands)
Unique Visitors
Subscription model built
Traffic History – unique visitors
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ArkansasOnline average monthly pageviews (in millions)
Pageviews
Subscription model built
Traffic History - pageviews
Competitive Media
Website Parent Company Monthly pageviews
Monthly Unique Visitors
ArkansasOnline.comArkansas Democrat-
Gazette 3,645,000 306,409
TodaysTHV.com KTHV - Gannett 2,575,000 350,320 KATV.com KATV - Allbritton 2,001,000 206,336 ArkansasMatters.com KARK - Nexstar 948,000 38,167 ArkansasTimes.com Arkansas Times 842,000 146,053 Fox16.com KLRT – Newport 115,000 31,717 ArkansasBusiness.com Arkansas Business N/A 31,561
Source: comScore, Jan 2012
Competitive Media
Website Parent Company Average Uniques/mo
ArkansasOnline.comArkansas Democrat-
Gazette 258,643
TodaysTHV.com KTHV - Gannett 213,456
Fox16.com KLRT – Newport 134,677
KATV.com KATV - Allbritton 127,550
ArkansasMatters.com KARK - Nexstar 120,673
ArkansasTimes.com Arkansas Times 57,101
ArkansasNews.com Stephens Media 38,418
ArkansasBusiness.com Arkansas Business 28,418
Source: Compete.com, 2011 averages
A network of websites
Displayed on many platforms
TabletThe Arkansas Democrat-Gazette and Arkansasonline.com now publish in the next generation of mobile devices with the new tablet edition. More than 17,000 readers have downloaded the tablet app.
Smart Phone There is no better way to reach consumers on the go than through mobile advertising. Arkansasonline.com delivers a connected and fast-growing audience through its Smart Phone application on iPhone, Android, Blackberry and more. Sponsorships for this application are exclusive and highly desired.
App combines both newspaperand breaking news content
Entire replica edition of each day’s newspaper
Breaking news updated constantly throughout the day
Breaking news will drive return sessions multiple times per day
Article layouts identical to “text” format
Advertising units identical size and position as “text” format
The entire content of each day’snewspaper available to subscribers
Every page of every newspaper available for free to all subscribers
Ability to pinch, zoom and scroll across pages
Linkable articles, photos and other elements (including ads)
The first three editions of the app are free, compliments of our sponsors
Subscribers get full access to all editions
Non-subscribers may view three editions free, compliments of our sponsor
On the fourth edition, non- subscribers will be asked to subscribe
Easy to navigate, follow jumps and move around the newspaper
Two-tiered panning navigation makes section hopping easy.
Article jumps work with just one touch
Article links allow for multiple ways to view newspaper
Newspaper content can be viewed in both page and text formats
Allows for a “clean read” of articles
Articles can have text enlarged, read audibly or emailed to friends,
Advertising units appear around text and adjust to device orientation (landscape or portrait)
Tablet app - nearing 18K downloads
12/15/2010
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iPad app downloads
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Paid subscribers ArkansasOnline - price elasticity
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TOTAL REVENUE $4.95 $5.95 $9.99 $16 (w/ iPad)
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Digital Revenue History19
98
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ArkansasOnline annual revenue
ArchiveSubscriptionClassified upsellsDirect sales
Subscription model built
Direct ad targeting
Targets can be determined by
Geography
• Region• City• Zipcode
Demographics
• Gender• Age• Children in the home• Homeowner or Renter• Age• Household Income
Direct ad targeting
Sample Target
Geography• Region: Central Arkansas - all zip codes within 10 miles radius
of customer’s stores
Demographics
• Gender: Male• Children in the home: No• Homeowner or Renter: Both• Household Income: $50,000+
Targeted ads on website
Sample Target
Geography• Region: Central Arkansas - all zip codes within 10
miles radius of customer’s storesDemographics
• Gender: Male• Children in the home: No• Homeowner or Renter: Both• Household Income: $50,000+
Targeted on tablets
Sample Target
Geography• Region: Central Arkansas - all zip codes within 10
miles radius of customer’s stores
Demographics• Gender: Male• Children in the home: No• Homeowner or Renter: Both• Household Income: $50,000+
Success story:
Oaklawn Racing and Gaming
Targeted to key male demo in central Arkansas
.32% average click through response across all spots
.73% click through response on the top banner
Industry average: .05%