Dahlonega & Lumpkin Co. Georgia: The 2009 Economic Significance of Tourism to the County by the Southeast Tourism Society Dr. Steve Morse, Economist Tourism.

Dahlonega & Lumpkin Co. Georgia: The 2009 Economic Significance of

Tourism to the County

by the Southeast Tourism Society

Dr. Steve Morse, Economist Tourism Institute, University of Tennessee, Ph: (865) 850-9319; E-mail: [email protected]

Presentation Agenda

1

• What is the yearly impact of tourism on Dahlonega - Lumpkin County?

2

• The 2009 Recession & tourist spending in GA and Dahlonega - Lumpkin Co.

3

• What is the daily impact of tourism on Dahlonega - Lumpkin County?

4

• How does tourism activity provide tax relief for Lumpkin Co. households?

Study prepared for theDahlonega - Lumpkin County Chamber of Commerce &

Convention and Visitors Bureau

by the Southeast Tourism Society

Dr. Steve Morse, Economist Tourism Institute, University of Tennessee, Ph: (865) 850-9319; E-mail: [email protected]

Dahlonega - Lumpkin County, Georgia: The 2009 Economic Significance of Tourism to the County

How Tourism Generates Jobs, Payroll, and State & Local Taxes for

Dahlonega - Lumpkin Co.Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel

Economic Impact on Georgia State, Counties, and Regions.” additional analysis by Dr. Steve Morse, University of Tennessee

In Dahlonega & Lumpkin County …Tourism generates jobs, worker payroll

and State & local taxes

Dahlonega – Lumpkin Co. has a wide variety of tourist activities

Presentation Agenda

1

• What is the yearly impact of tourism on Dahlonega - Lumpkin County?

2

3

4

What are the impacts of tourism on the Dahlonega - Lumpkin County economy, 2009?

Tourist Spending

Jobs Created

Worker Paychecks

State Taxes

Local Taxes

?Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel

Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

Yearly Impacts of Tourism on the Dahlonega - Lumpkin County economy, 2009

Tourist SpendingTourists spent

$27.78 million

Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

Yearly Impacts of Tourism on the Dahlonega - Lumpkin County economy, 2009

Jobs CreatedTourism created 290 jobs

Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

Yearly Impacts of Tourism on the Dahlonega - Lumpkin County economy, 2009

Worker Paychecks

Tourism generated

$5.82 million in

worker paychecks

Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

Yearly Impacts of Tourism on the Dahlonega - Lumpkin County economy, 2009

State Taxes

Tourism generated

$1.06 million in Georgia State taxes

Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

Yearly Impacts of Tourism on the Dahlonega - Lumpkin County economy, 2009

Local Taxes

Tourism generated $850,000

in local Lumpkin Co.

taxesSource: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel

Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

Presentation Agenda

1

2

• The 2009 Recession & tourist spending in GA and Dahlonega - Lumpkin Co.

3

4

Dahlonega - Lumpkin Co. & GA Tourism during the 2009 recession

Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

The 2009 recession had a downward impact on most all Georgia economic sectors, including the tourism sector

• When Dahlonega – Lumpkin Co. tourist spending is compared to overall statewide Georgia tourist spending from 2009 from 2008, Dahlonega – Lumpkin Co. tourist spending decreased by 8.2%, and statewide Georgia tourism decreased by 7.6%.

• Thus, tourist spending in both Dahlonega – Lumpkin Co. and Georgia had a relatively similar downward impact during the 2009 recession

Presentation Agenda

1

2

3

• What is the daily impact of tourism on Dahlonega - Lumpkin County?

4

On an average day in Dahlonega - Lumpkin Co., how much do tourists generate in …

• Daily State Tax Revenues?

• Daily Local Tax Revenues?

• Daily Worker Income & Payroll?

Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia

State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

On an average day in Dahlonega - Lumpkin Co., tourists spending

generates…

$5,233 daily in Georgia

State & local tax revenues

Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

On an average day in Dahlonega - Lumpkin Co., tourists spending

generates…

$2,904 daily in Georgia State tax revenues

Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

On an average day in Dahlonega - Lumpkin Co., tourists spending

generates…

$2,329 daily in local Lumpkin Co. tax revenues

Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

On an average day in Dahlonega - Lumpkin Co., tourists spending

generates…

$11,260 daily in worker

paychecksSource: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel

Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

Presentation Agenda

1

2

3

4

• How does tourism activity provide tax relief for Dahlonega - Lumpkin Co. households?

• Each of the 11,632 households in Dahlonega - Lumpkin Co. pay $164 less in State and local taxes as a result of taxes generated by tourist spending

Tourism Tax Relief for Dahlonega - Lumpkin Co.

Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” U.S. Census Bureau; & Dr. Steve Morse, University of Tennessee

Each Dahlonega - Lumpkin Co.

Household would pay $164 more in taxes

In other words, if it were not for State & local taxes

generated by tourism …

Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” U.S. Census Bureau; & Dr. Steve Morse, University of Tennessee

In summary: Tourism works for Dahlonega - Lumpkin Co. in 2009

Tourist Spending

Jobs Created

Worker Paychecks

State Taxes

Local County Taxes

$27.78 million290 jobs

$5.82 million$1.06 million

$850,000Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel

Economic Impact on Georgia State, Counties, and Regions.” & Dr. Steve Morse, University of Tennessee

Thank You!

Source: Study prepared for the GA Dept. of Economic Development, Tourism Division by the U.S. Travel Association. “2009 Travel Economic Impact on Georgia State, Counties, and Regions.” additional analysis by Dr. Steve Morse, University of Tennessee,

Ph: (865) 850-9319; Email: [email protected]

Tourism Works for Dahlonega &

Lumpkin Co., GA

About the research and presentation

Research & Data Sources• Study prepared for the Georgia Dept. of Economic

Development’s Division of Tourism, by the U.S. Travel Association, “2009 Travel Economic Impact on Georgia State, Counties and Regions,” Washington, DC

• Additional data from the U.S. Dept. of Commerce, U.S. Census Bureau Housing Units, Washington, DC

• Analysis by Dr. Steve Morse, Director & Economist, Tourism Institute, University of Tennessee, Knoxville, TN. (865) 850-9319; [email protected]

About the Report’s Author

Dr. Steve MorseDirector & Economist, Tourism Institute, University of Tennessee, Knoxville, TN

Steve Morse, Ph.D.Director & Economist. Tourism Institute, University of Tennessee

Knoxville, TN; Ph: (865) 974-6249; Email: [email protected]

Steve Morse, Ph.D., is an economist and director of the Tourism Institute at the University of Tennessee, in Knoxville, TN. Dr. Morse tracks and analyzes tourism spending patterns and impacts of tourism on area economies.

He is an associate professor teaching Hotel & Airline Revenue Management, Price Theory & Hotel Operations, and Tourism Economic Analysis. He earned his B.S. from the University of Georgia, and the Ph.D. from the University of Tennessee.