-
Universitas Bakrie
77
DAFTAR PUSTAKA
Ain, N., & Ratnasari, R. tri. (2015). Pengaruh citra merek
melalui sikap konsumen
terhadap niat beli ulang pada produk busana muslim zoya
disurabaya. JESTT
Universitas Airlangga, 2(7), 553–569.
Alnazer, M. (2013). The moderating role of promotional benefit
level and brand
awareness on the effectiveness of price discount and premium.
Adv
Manage, 6(12), 40-47.
Alvarez, B. A., & Casielles, R. V. (2005). Consumer
evaluations of sales promotion: the
effect on brand choice. european Journal of Marketing.
Ayutthaya, S. S. N. (2013). Impact of Perceived Service Brand
Image and Repurchase
Intentions of Thai Passengers Towards Low Cost Carriers. Journal
of
Management, 11(2), 46–56.
Buil, I., de Chernatony, L. and Martínez, E. (2013a), “Examining
the role of advertising
and sales promotions in brand equity creation”, Journal of
Business Research,
Vol. 66 No. 1, pp. 115-122.
Buil, I., Martínez, E. and De Chernatony, L. (2013b), “The
influence of brand equity on
consumer responses”, Journal of Consumer Marketing, Vol. 30 No.
1, pp. 62-74
Büttner, O. B., Florack, A., & Göritz, A. S. (2015). How
shopping orientation
influences the effectiveness of monetary and nonmonetary
promotions. European
Journal of Marketing.
Bronner, F. and Neijens, P. (2006), “Audience experiences of
media context and
embedded advertising: a comparison of eight media”,
International Journal of
Market Research, Vol. 48 No. 1, pp. 81-100.
Chen, C.F. and Chang, Y.Y. (2008), “Airline brand equity, brand
preference, and
purchase intentions-the moderating effects of switching costs”,
Journal ofAir
TransportManagement,Vol. 14 No. 1, pp. 40-42
Campbell, M. C. (2002). Building Brand Equity: (A Presentation
given at the Medical
Marketing Association Annual Conference). Journal of Medical
Marketing, 2(3),
208-218.
Chandon, P., Wansink, B., & Laurent, G. (2000). A benefit
congruency framework of
sales promotion effectiveness. Journal of marketing, 64(4),
65-81.
Chen, H.-S., & Hsieh, T. (2011). A Study of Antecedents of
Customer Repurchase
Behaviors in Chain Store Supermarkets. Journal of International
Management
Studies, 6(3), 1–11.
Chiu, Chao-Min, Chen-Chi Chang, Hsiang-Lan Chengdan Yu-Hui Fang.
2009.
Determinants of Customer Repurchase Intention in Online
Shopping. Online
Information Riview, 33 (4), pp. 761-784.
-
Universitas Bakrie
78
Cobb-Walgren, C. J., Ruble, C. A., & Donthu, N. (1995).
Brand equity, brand
preference, and purchase intent. Journal of advertising, 24(3),
25-40.
Daryanto. (2013). Sari Kuliah Manajemen Pemasaran (2nd ed.).
Bandung: Satu Nusa.
Dewi, I. G. P. R. P., & Ekawati, N. W. Peran Kepuasan
Konsumen Memediasi
Pengaruh Brand Image Terhadap Repurchase Intention. E-Jurnal
Manajemen, 8(5), 2722-2752.
Devi, P. A. R. (2019). Pengaruh brand image dan brand
communication terhadap
repurchase intention melalui brand trust pada pemesanan hotel di
Traveloka (studi
pada pengguna Traveloka di Surabaya) (Doctoral dissertation,
Widya Mandala
Catholic University Surabaya).
Gilbert, D. C., & Jackaria, N. (2002). The efficacy of sales
promotions in UK
supermarkets: a consumer view. International Journal of Retail
& Distribution
Management.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G.,
Donvito, R., & Singh, R.
(2016). Social media marketing efforts of luxury brands:
Influence on brand
equity and consumer behavior. Journal of business research,
69(12), 5833-5841.
Griffiths, A. (2012). Iklan Powerful Untuk Bisnis Anda Berawal
Dari Buku
Ini. Penyunting Andiek Kurniawan, Tangga Pustaka, Jakarta.
Gu, Y. C. (2019). The Influence of Sales Promotion, Perceived
Product Quality and
Hedonic Perception on Consumers‟ Purchase Intention-The
Moderating Effect of
Brand Awareness (Doctoral dissertation, UTAR).
Havaldar, K. K., & Cavale, V. M. (2011). Sales and
Distribution Management (2nd ed.,
Vol. I). New Delhi: Tata McGraw-Hill.
Hersona, S. G., Muslihat, A., & Setyawan, T. (2013).
Analisis Bauran Promosi terhadap
Keputusan Pembelian Jasa di Lembaga Pendidikan Speaking
Karawang. Jurnal
Manajemen, X(3), 1149-1159.
Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J.
A. (2003). Customer
repurchase intention. European journal of marketing.
Hidayat, A. (2013). Analisis Pengaruh Kualitas Produk, Promosi
Dan Persepsi Harga
Terhadap Minat Beli Ulang Pelanggan Voucher Isi Ulang XL di
Universitas
Semarang. Journal Marketing, 113.
Homer, P. M. (2008). Perceived quality and image: When all is
not “rosy”. Journal of
Business Research, 61(7), 715-723.
-
Universitas Bakrie
79
Hilman, H., Hanaysha, J.R.M. and Ghani, N.H.A. (2017),
“Analyzing the relationship
between advertising and sales promotion with brand equity”,
Asian International
Journal of Social Sciences, Vol. 17 No. 2, pp. 88 -103,
available
https://databoks.katadata.co.id/datapublish/2019/10/15/2014-2023-nilai-transaksi-
tokopedia-terbesar-dibandingkan-e-commerce-lainnya diakses
tanggal 24 May
2020.
https://databoks.katadata.co.id/datapublish/2019/09/03/shopee-jadi-e-commerce-paling-
top-dari-masa-ke-masa diakses tanggal 24 May 2020.
https://www.brandindex.com/ranking/indonesia/2019-buzz/category/e-commerce-m-
commerce diakses tanggal 16 Juli 2020.
https://www.similarweb.com/website/shopee.co.id/ diakses tanggal
16 Juli 2020.
https://databoks.katadata.co.id/datapublish/2019/04/25/indonesia-jadi-negara-dengan-
pertumbuhan-e-commerce-tercepat-di-dunia diakses 24 May 2020
https://iprice.co.id/insights/mapofecommerce/en/ The Map of
E-commerce in Indonesia
diakses 24 May 2020
Joseph, O., Onyemachi, Lilian, K.-O., & Okpara, M. (2012).
Analysis of the
Determinants of Repurchase Intention of Soap Products of an
Agribusiness Firm
on Abia State, Nigeria. Journal of Economics and Sustainable
Development , 3.
Khanfar, Iyad A. 2016, „The Effect of Promotion Mix Elements on
Consumers Buying
Decisions of Mobile Service: The case of Umniah
Telecommunication Company
at Zarqa city – Jordan‟ European Journal of Business and
Management, vol.8,
no.5, 2016, pp. 94-100,
Kotler, Keller 2008. Manajemen Pemasaran, Jilid 1, Edisi 13,
Terjemahan Bob Sabran,
MM. Jakarta: Penerbit Erlangga.
Kotler, Philip dan Kevin Lane Keller (2016), Marketing
Management, Edisi 15,
Harlow: Pearson Education Limited.
Lowe, B. (2010). Consumer perceptions of extra free product
promotions and discounts:
the moderating role of perceived performance risk. Journal of
Product and Brand
management, 19(7), 496-503.
Lemon, K. N., & Nowlis, S. M. (2002). Developing synergies
between promotions and
brands in different price-quality tiers. Journal of Marketing
Research, 39(2), 171-
185.
Marketeers 2018, Mengapa Shopee jadi e-commerce paling sering
dikunjungi , diakses
tanggal 24 May 2020.
https://databoks.katadata.co.id/datapublish/2019/10/15/2014-2023-nilai-transaksi-tokopedia-terbesar-dibandingkan-e-commerce-lainnyahttps://databoks.katadata.co.id/datapublish/2019/10/15/2014-2023-nilai-transaksi-tokopedia-terbesar-dibandingkan-e-commerce-lainnyahttps://databoks.katadata.co.id/datapublish/2019/09/03/shopee-jadi-e-commerce-paling-top-dari-masa-ke-masahttps://databoks.katadata.co.id/datapublish/2019/09/03/shopee-jadi-e-commerce-paling-top-dari-masa-ke-masahttps://www.brandindex.com/ranking/indonesia/2019-buzz/category/e-commerce-m-commercehttps://www.brandindex.com/ranking/indonesia/2019-buzz/category/e-commerce-m-commercehttps://www.similarweb.com/website/shopee.co.id/https://databoks.katadata.co.id/datapublish/2019/04/25/indonesia-jadi-negara-dengan-pertumbuhan-e-commerce-tercepat-di-duniahttps://databoks.katadata.co.id/datapublish/2019/04/25/indonesia-jadi-negara-dengan-pertumbuhan-e-commerce-tercepat-di-duniahttps://iprice.co.id/insights/mapofecommerce/en/
-
Universitas Bakrie
80
Murti, W. W. (2012). Analisis Faktor-Faktor Yang Mempengaruhi
Minat Beli Ulang
Masyarakat Terhadap Produk Handphone. VALUE ADDED| MAJALAH
EKONOMI DAN BISNIS, 8(2).
Mollen, A., & Wilson, H. (2010). Engagement, telepresence
and interactivity in online
consumer experience: Reconciling scholastic and managerial
perspectives. Journal
of business research, 63(9-10), 919-925.
Mulyono, H. 2016. Pengaruh Orientasi Pasar dan Citra terhadap
Kepuasan Mahasiswa
dan Implikasinya terhadap Loyalitas Mahasiswa. Jurnal Aplikasi
Manajemen,
14(3), 515-527.
Nour, M. I., Almahirah, M. S., Mohammed Said, S., & Freihat,
S. (2014). The impact of
promotional mix elements on consumers purchasing decisions. Int
Bus Manag 8
(2): 143–151
Oliver, R. L. (1999). Whence consumer loyalty?. Journal of
marketing, 63(4_suppl1),
33-44.
Palazon, M., & Delgado‐Ballester, E. (2009). Effectiveness
of price discounts and premium promotions. Psychology &
Marketing, 26(12), 1108-1129.
Park, C. S., & Srinivasan, V. (1994). A survey-based method
for measuring and
understanding brand equity and its extendibility. Journal of
marketing research,
31(2), 271-288.
Prastiwi, S. K. (2016). Menguji Faktor-Faktor Yang Berpengaruh
Terhadap Repurchase
Intention Pada Produk Mie Instan Indomie Di Yogyakarta. Eka
Cida, 1(1).
Pramudya, A. K., Sudiro, A., & Sunaryo, S. 2018. The Role of
Customer Trust in
Mediating Influence of Brand Image and Brand Awareness of The
Purchase
Intention in Airline Tickets Online. Jurnal Aplikasi Manajemen,
16(2), 224-233.
Priskilia, P., & Sitinjak, T. (2019). Pengaruh Iklan,
Promosi Penjualan, Dan Persepsi
Kemudahan Penggunaan Terhadap Minat Memakai Ulang Layanan Go-Pay
Di
Wilayah Jakarta. Jurnal Manajemen, 9(1).
Pride, W. M., & Ferrell, O. C. (2009). Foundations of
marketing/William Pride, OC
Ferrell.
Pechyiam, C., & Jaroenwanit, P. (2014). The factors
affecting green brand equity of
electronic products in Thailand. The Macrotheme Review, 3(9),
1-12.
Putri, L. H. (2016). Faktor-Faktor Yang Mempengaruhi Minat
Pembelian Ulang
Konsumen Terhadap Produk Naget Delicy. Jurnal Manajemen dan
Start-up
Bisnis, 1(2), 162-170.
Palazon, M., & Delgado‐Ballester, E. (2009). Effectiveness
of price discounts and premium promotions. Psychology &
Marketing, 26(12), 1108-1129.
-
Universitas Bakrie
81
Qomariah, N. 2012. Pengaruh Kualitas Layanan dan Citra Institusi
Terhadap Kepuasan
dan Loyalitas Pelanggan (Studi pada Universitas Muhammadiyah di
Jawa Timur).
Jurnal Aplikasi Manajemen, 10(1), 177-187.
Raji, R. A., Rashid, S., & Ishak, S. (2019). The mediating
effect of brand image on the
relationships between social media advertising content, sales
promotion content
and behaviuoral intention. Journal of Research in Interactive
Marketing.
Redjeki, R. E. S., & Ngatno, N. (2019). Peningkatan
Pembelian Ulang Melalui Promosi,
Citra Perusahaan, Pelayananan Dengan Mediasi Kepuasan Pelanggan.
Jurnal
Audience: Jurnal Ilmu Komunikasi, 2(1), 40-55.
Sari, N. K. L., & Santika, I. W. (2017). Pengaruh Brand
Image Brand Association, Dan
Brand Awareness Terhadap Repurchase Intention Produk Smartphone
Merek
Asus. E-Jurnal Manajemen Universitas Udayana, 6(8).
Sartika, D. (2017). Analisis Faktor-Faktor Yang Mempengaruhi
Minat Beli Ulang
Produk You C 1000 Serta Dampaknya Terhadap Loyalitas Konsumen.
Jurnal
Penelitan Ekonomi dan Bisnis, 2(1), 10-21
Srivastava, P., & Owens, D. L. (2010). Personality traits
and their effect on brand
commitment: an empirical investigation. Marketing Management
Journal, 20(2),
15-27.
Shen, B. and Bissell, K. (2013), “Social media, social me: a
content analysis of beauty
companies „use of Facebook inmarketingandbranding”, Journal of
Promotion
Management, Vol. 19 No. 5, pp. 629-651.
Straker, K., Wrigley, C., & Rosemann, M. (2015). Typologies
and touchpoints:
designing multi-channel digital strategies. Journal of Research
in Interactive
Marketing.
Selang, C. A. 2013. Bauran pemasaran (marketing mix) pengaruhnya
terhadap loyalitas
konsumen pada fresh mart bahu mall manado. Jurnal EMBA: Jurnal
Riset
Ekonomi, Manajemen, Bisnis dan Akuntansi, 1(3), 71-80.
Seber, V. (2019). The Effect of Interaction Via Social Media and
Past Online Shopping
Experience on Repurchase Intention Through Trust in Tokopedia
Application
Users in Surabaya. Warmadewa Management and Business Journal
(WMBJ), 1(2), 71-92
Soleha, I., Arifin, R., & Rahmad, S. A. (2017). Pengaruh
Citra Merek Dan Persepsi
Label Halal Terhadap Minat Pembelian Ulang Produk Kosmetik Zoya
Malang.
Jurnal Riset Manajemen, 6(2), 166–176.
Straker, K., Wrigley, C., & Rosemann, M. (2015). Typologies
and touchpoints:
designing multi-channel digital strategies. Journal of Research
in Interactive
Marketing.
-
Universitas Bakrie
82
Sondakh, C. 2014. Kualitas Layanan, Citra Merek Dan Pengaruhnya
Terhadap
Kepuasan Nasabah Dan Loyalitas Nasabah Tabungan (Studi Pada
Nasabah Taplus
BNI Cabang Manado). Jurnal Riset Bisnis dan Manajemen, 3(1),
19-32.
Sekaran, U. dan Bougie, R.(2010). Research methods for business:
A skill building
approach.
Seber, V. (2019). The Effect of Interaction Via Social Media and
Past Online Shopping
Experience on Repurchase Intention Through Trust in Tokopedia
Application
Users in Surabaya. Warmadewa Management and Business Journal
(WMBJ), 1(2), 71-92.
Sunyoto, D. (2014). Dasar-Dasar Manajemen Pemasaran. (T. Admojo,
Ed.) Yogyakarta,
Indonesia: Center of Academic Publishing Service.
Tanoni, R. V. (2012). Pengaruh Iklan Terhadap Niat Beli Konsumen
Melalui Citra
Merek Dan Sikap Pada Minuman Isotonic Mizone Di Surabaya. Kajian
Ilmiah
Mahasiswa Manajemen, 1(6).
Tjiptono, F., & Chandra, G. (2012). Pemasaran Strategik (2nd
ed.). Yogyakarta,
Indonesia: ANDI Yogyakarta.
Varga, A., Dlacic, J., & Vujicic, M. (2014). Repurchase
Intentions in A Retail qStore -
Exploring The Impact of Colours. Ekonomski Vjesnik, 27(2),
229–
244.
Whitelock, J., Cadogan, J. W., Okazaki, S., & Taylor, C. R.
(2013). Social media and
international advertising: theoretical challenges and future
directions. International marketing review.
Wijayanti, I. W., & Wahyono, W. (2015). Pengaruh Kualitas
Pelayanan, Persepsi Harga
dan Nilai Pelanggan terhadap Loyalitas Konsumen melalui Kepuasan
Pelanggan
sebagai Variabel Intervening. Management Analysis Journal,
4(1).
Wijaya, V. A., & Christiawan, Y. J. (2014). Pengaruh
kompensasi bonus, leverage, dan
pajak terhadap earning management pada perusahaan yang terdaftar
di bursa efek
Indonesia tahun 2009-2013. Tax & Accounting Review, 4(1),
316.
Yi, Y., & Yoo, J. (2011). The long‐term effects of sales
promotions on brand attitude
across monetary and non‐monetary promotions. Psychology &
Marketing, 28(9), 879-896.
Zikmund, W. G., Carr, J. C., & Griffin, M. (2013). Business
Research Methods (Book
Only). Cengage Learning