106 DAFTAR PUSTAKA Amin, S. A., Ahmad. U. N. U & Hui, L. S. (2012), “Factors Contributing to Customer Loyalty Towards Telecomunication Service Provider”, Journal of Social and Behavioral Sciences, Vol. 40, pp. 282-286. Aydin, S. & Özer, G. (2005), “The Analysis of Antecedents of Customer Loyalty in the Turkish Mobile Telecommunication Market”, European Journal of Marketing, Vol. 39, No. 7/8, pp. 910-925. Brunner, T. A., Stocklin. M., & Opwis. K. (2008), “Satisfaction, Image and Loyalty: New Versus Experienced Customers”, European Journal of Marketing, Vol. 42 No. 9/10, pp. 1095-1105. Burnham, T.A., Frels, J.K. & Mahajan, V. (2003). “Consumer Switching Costs: A Typology, Antecedents and Consequences”, Journal of the Academy of Marketing Science, Vol. 31, No. 2, pp. 109-126. Caruana, A. (2004), “The Impact of Switching Cost on Customer Loyalty : A Study Among Corporate Customer of Mobile Telephony”, Journal of Targeting, Measurement and Analysis for Marketing, Vol. 12, No. 3, pp. 256-268. Cengiz., Ekrem., Ayyildiz., & Er. B. (2007), “Effects of Image and Advertising Efficiency on Customer Loyalty and Antecedents of Loyalty: Turkish Banks Sample”, Journal of Banks and Bank Systems, Vol. 2, No. 1. Chaudhuri, A. & Holbrook, M.B. (2001), “The Chain of Effect from Brand Trust and Brand Effect to Brand Performance : The Role of Brand Loyalty”, Journal of Marketing, Vol. 65, No. 2, pp. 81-93. Chang et al. (2006) “A Study of Service Quality, Customer Satisfaction and Loyalty in Taiwanese Leisure Industry”, Journal of America of Business, Cambrige, Vol. 9, No. 1, pp. 126-132 . Chen, P. Y., Hitt., & Lorin M. (2001). “Measuring Switching Cost and Their Determinants in Internet-Enabled Business: A Study of The Online Brokerage Industry”, Published Master’s Dissertation, Wharton School, University of Pennsylvania. Cooper, D. R., & Schindler P. S., (2014). Business Research Methods, 12 th ed. McGraw-Hill Companies, Inc, New York.
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106
DAFTAR PUSTAKA
Amin, S. A., Ahmad. U. N. U & Hui, L. S. (2012), “Factors Contributing to
Customer Loyalty Towards Telecomunication Service Provider”, Journal of
Social and Behavioral Sciences, Vol. 40, pp. 282-286.
Aydin, S. & Özer, G. (2005), “The Analysis of Antecedents of Customer Loyalty
in the Turkish Mobile Telecommunication Market”, European Journal of
Marketing, Vol. 39, No. 7/8, pp. 910-925.
Brunner, T. A., Stocklin. M., & Opwis. K. (2008), “Satisfaction, Image and
Loyalty: New Versus Experienced Customers”, European Journal of
Marketing, Vol. 42 No. 9/10, pp. 1095-1105.
Burnham, T.A., Frels, J.K. & Mahajan, V. (2003). “Consumer Switching Costs: A
Typology, Antecedents and Consequences”, Journal of the Academy of
Marketing Science, Vol. 31, No. 2, pp. 109-126.
Caruana, A. (2004), “The Impact of Switching Cost on Customer Loyalty : A
Study Among Corporate Customer of Mobile Telephony”, Journal of
Targeting, Measurement and Analysis for Marketing, Vol. 12, No. 3, pp.
256-268.
Cengiz., Ekrem., Ayyildiz., & Er. B. (2007), “Effects of Image and Advertising
Efficiency on Customer Loyalty and Antecedents of Loyalty: Turkish
Banks Sample”, Journal of Banks and Bank Systems, Vol. 2, No. 1.
Chaudhuri, A. & Holbrook, M.B. (2001), “The Chain of Effect from Brand Trust
and Brand Effect to Brand Performance : The Role of Brand Loyalty”,
Journal of Marketing, Vol. 65, No. 2, pp. 81-93.
Chang et al. (2006) “A Study of Service Quality, Customer Satisfaction and
Loyalty in Taiwanese Leisure Industry”, Journal of America of Business,
Cambrige, Vol. 9, No. 1, pp. 126-132 .
Chen, P. Y., Hitt., & Lorin M. (2001). “Measuring Switching Cost and Their
Determinants in Internet-Enabled Business: A Study of The Online
Brokerage Industry”, Published Master’s Dissertation, Wharton School,
University of Pennsylvania.
Cooper, D. R., & Schindler P. S., (2014). Business Research Methods, 12th ed.