x DAFTAR ISI Halaman HALAMAN JUDUL ............................................................................................ i HALAMAN PENGESAHAN .............................................................................. ii HALAMAN PERNYATAAN .............................................................................. iv ABSTRACT ..................................................................................................... v MOTTO DAN PERSEMBAHAN ........................................................................ vii KATA PENGANTAR .......................................................................................... viii DAFTAR ISI........................................................................................................... x DAFTAR TABEL ................................................................................................. xiii DAFTAR GAMBAR ............................................................................................ xv I PENDAHULUAN 1.1 Latar Belakang .......................................................................... 1 1.2 Perumusan Masalah .................................................................... 5 1.3 Tujuan dan Penelitian ................................................................ 6 1.3.1 Tujuan Penelitian ............................................................ 6 1.3.2 Manfaat Penelitian .......................................................... 6 II TINJAUAN PUSTAKA 2.1 Landasan Teori ............................................................................. 8 2.1.1 Kepuasan Konsumen ....................................................... 8 2.1.2 Keputusan Pembelian ...................................................... 10 2.1.3 Psikologi Konsumen ....................................................... 13
6
Embed
DAFTAR ISI - repository.unissula.ac.idrepository.unissula.ac.id/4911/3/DAFTAR ISI.pdf · xi 2.1.4 Motivasi ..... 14 2.1.5 Persepsi ..... 16
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
x
DAFTAR ISI
Halaman
HALAMAN JUDUL ............................................................................................ i
HALAMAN PENGESAHAN .............................................................................. ii
HALAMAN PERNYATAAN .............................................................................. iv
ABSTRACT ..................................................................................................... v
MOTTO DAN PERSEMBAHAN ........................................................................ vii
KATA PENGANTAR .......................................................................................... viii
DAFTAR ISI........................................................................................................... x
DAFTAR TABEL ................................................................................................. xiii
DAFTAR GAMBAR ............................................................................................ xv
I PENDAHULUAN
1.1 Latar Belakang .......................................................................... 1
1.2 Perumusan Masalah .................................................................... 5
1.3 Tujuan dan Penelitian ................................................................ 6
1.3.1 Tujuan Penelitian ............................................................ 6
Tabel 1.1 Jumlah Pasien Rawat Inap RSUD Sunan Kalijaga Tahun 2011-2015 (S/D September 2015).............................................................. 4
Tabel 4.20 Regresi Pengaruh Motivasi, Persepsi, Pembelajaran dan SikapTerhadap Keputusan Pembelian........................................................ 61
Tabel 4.21 Regresi Pengaruh Keputusan Pembelian Terhadap KepuasanPasien ............................................................................................... 63
Tabel 4.22 Hasil Uji Koefisien Determinasi ....................................................... 64
Tabel 4.23 Hasil Uji Koefisien Determinasi ....................................................... 65
xv
DAFTAR GAMBAR
Halaman
Gambar 2.1 Model Lima Tahap Proses Membeli ................................................ 11
Gambar 2.2 Kerangka Pikir ................................................................................. 27
Gambar 4.1 Uji Normalitas .................................................................................. 58
Gambar 4.2 Heteroskedastisitas ............................................................................ 60