x DA F T AR IS I Ha lama n HAL AM AN JUD UL ................................ ................................ ........................ i HAL AM AN NOT A P E RSE T UJU AN P E M B I M B ING ................................ i i HAL AM AN P E N G E S AHAN ................................ ................................ .......... i i i S UR ATP E RN Y ATAA N ................................ ................................ .................. i v HAL AM AN M OT T O ................................ ................................ ...................... v HAL AM AN P E RSE M B AHAN ................................ ................................ ...... v i K ATA P E N G AN T AR ................................ ................................ ...................... vi i ABS T RA K ................................ ................................ ................................ ......... i x DA F T AR IS I ................................ ................................ ................................ ..... x DA F T AR T ABE L ................................ ................................ ............................. x i v DA F T AR GAM B AR ................................ ................................ ......................... x v B ABI : P E ND AHULU AN A . L a t a r B e lak a n g ................................ ................................ ............ 1 B . B a tas a nP e ne li ti a n ................................ ................................ ...... 5 C . R umus a nMa sa lah ................................ ................................ ....... 6 D . Tujua nP e ne li ti a n ................................ ................................ ......... 6 E . Manf a a t P e n e li ti a n ................................ ................................ ....... 6 F . S ist e matika P e nuli sa n S k ripsi ................................ .................... 7 B ABII : L AN DA S AN T E ORI A . De skripsi Te or iH a r g a ................................ ................................ 9 1 . P e ng e rtian Ha r g a ................................ ................................ .. 9 2 . Tujua nP e ne tapa nH a r ga ................................ ...................... 10 3 . DimensiHa r g a ................................ ................................ ..... 1 1 4 . F a ktor y a n g Dipe rtimb a n g ka nd a lamP e ne tap a nH a r g a J ua l 1 2 5 . Metode P e ne tapa n Ha r ga J ua l ................................ .............. 1 4
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DAFTAR ISI
Halaman
HALAMAN JUDUL ........................................................................................ i
HALAMAN NOTA PERSETUJUAN PEMBIMBING ................................ ii
HALAMAN PENGESAHAN .......................................................................... iii
SURAT PERNYATAAN .................................................................................. iv
HALAMAN MOTTO ...................................................................................... v
HALAMAN PERSEMBAHAN ...................................................................... vi
KATA PENGANTAR ...................................................................................... vii
ABSTRAK ......................................................................................................... ix
DAFTAR ISI ..................................................................................................... x
DAFTAR TABEL ............................................................................................. xiv
DAFTAR GAMBAR ......................................................................................... xv
BAB I : PENDAHULUAN
A. Latar Belakang ............................................................................ 1
B. Batasan Penelitian ...................................................................... 5
C. Rumusan Masalah ....................................................................... 6
D. Tujuan Penelitian ......................................................................... 6
E. Manfaat Penelitian ....................................................................... 6
F. Sistematika Penulisan Skripsi .................................................... 7
BAB II : LANDASAN TEORI
A. Deskripsi Teori Harga ................................................................ 9
1. Pengertian Harga .................................................................. 9
2. Tujuan Penetapan Harga ...................................................... 10
3. Dimensi Harga ..................................................................... 11
4. Faktor yang Dipertimbangkan dalam Penetapan Harga Jual 12
5. Metode Penetapan Harga Jual .............................................. 14
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6. Harga Menurut Islam ........................................................... 16
B. Kualitas Produk .......................................................................... 18
1. Pengertian Kualitas Produk .................................................. 18
2. Teori Kualitas ....................................................................... 19