xiv DAFTAR ISI Halaman Lembar Judul Tugas Akhir............................................................................... i Lembar Pernyataan Keaslian Tugas Akhir................................................ ...... ii Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ............................ .... iii Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................... iv Lembar Konsultasi Tugas Akhir ...................................................................... vi Kata Pengantar ................................................................................................. x Abstraksi .................................................................................... ..................... xii Daftar Isi........................................................................................................... xiv Daftar Gambar .................................................................................................. xvi Daftar Tabel ..................................................................................................... xvii Daftar Lampiran ............................................................................................... xviii BAB I PENDAHULUAN ........................................................................... 1 1.1. Latar Belakang ........................................................................... 1 1.2. Rumusan Permasalahan ............................................................. 3 1.3. Tujuan Perancangan ................................................................... 4 1.4. Ruang LingkupPerencanaan ...................................................... 4 1.5. Manfaat Perancangan ................................................................. 5 1.6. Metode Perancangan .................................................................. 6 1.6.1. Metode Pengumpulan Data ............................................. 6 1.6.2. Analisis Data.................................................................... 12 1.7. Sistematik Perancangan ............................................................. 14 BAB II LANDASAN TEORI ...................................................................... 15 2.1. Pemasaran dan Bauran Pemasaran ............................................. 15 2.1.1. Definisi Pemasaran .......................................................... 15 2.1.1. Definisi Bauran Pemasaran ............................................. 15 2.2. Komunikasi Pemasaran dan Promotion Mix.............................. 17 2.2.1. Komunikasi ...................................................................... 17 2.2.2. Komunikasi Pemasaran ................................................... 17 2.2.3. Promotion Mix / Bauran Pemasaran ................................ 18 2.3. Pengertian Periklanan................................................................. 19 2.4. Peran dan Manfaat Periklanan bagi Perusahaan dan Konsumen 19 2.4.1. Peran Periklanan bagi Perusahaan dan Konsumen ......... 19 2.4.2. Manfaat Periklanan bagi Perusahan dan Konsumen ...... 19 2.5. Proses Komunikasi Periklanan................................................... 22
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DAFTAR ISI - Bina Sarana Informatika · xviii DAFTAR LAMPIRAN Halaman A.1 Surat Keterangan Riset..... 146 A.2 Surat Keterangan PKL ..... 147
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xiv
DAFTAR ISI
Halaman
Lembar Judul Tugas Akhir............................................................................... i
Lembar Pernyataan Keaslian Tugas Akhir................................................ ...... ii
Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ............................ .... iii
Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................... iv
Lembar Konsultasi Tugas Akhir ...................................................................... vi
Kata Pengantar ................................................................................................. x
Abstraksi .................................................................................... ..................... xii
Daftar Isi........................................................................................................... xiv
Daftar Gambar .................................................................................................. xvi
Daftar Tabel ..................................................................................................... xvii
Daftar Lampiran ............................................................................................... xviii
BAB I PENDAHULUAN ........................................................................... 1
1.1. Latar Belakang ........................................................................... 1