Daemon Within guide to alumni Facebook pages

• 1. A guide to managing your alumni through Facebook June 2010

2. The world according to Facebook More than 400 million active users who spend more than 500 billion minutes per month on Facebook and 70% of whom live outside the USA The average user connects to 60 pages, groups and events and creates 70 pieces of content each month which they share with their 170 friends (on average) 3. Why engage with your alumni?Keep in touch with people you spent resources training & developing They might want to come back some day Create advocates of existing and former employees How you treat ex employees speaks volumes about your HR practices Encourage alumni generated content Their advocacy will help recruitment and retention When asked why they used social networks: 74.3% wanted to find old friends; 47.9% wanted to join a group; and 29.9% wanted to make contacts for work reasons. Connect the dots Where have your people gone to? What have they been able to achieve with your training?Source: Wave.4 UM 4. 5 tips for your Facebook alumni strategy 5. Engage with an active Wall Tip One Alumni will not engage in conversation unless you talk to them first Look for dialogue not monologue Ask questions, pose problems and elicit comment Trust your current staff to engage with your alumni Create an alumni group that your alumni will actually relate to Track the results and vary your style where you need to Engage with: The written word; Photography; and Video 6. Use photos and a large profile photoTip Two The web is no longer a text based medium Over 76% of social network users have uploaded photos Tag people and places in photos if you can They will appear on alumnis Walls and be easier to find Many Facebook users have alerts set to notify them of new photos whichwill drive trafficMake sure your profile picture is large and distinctive Give your alumni something significant to associate with Your brand will help your alumni trust the Page/Group and its contentSource: Wave.4 UM 7. Use videoTip Three The web is no longer a text based medium We like to read, watch and listen to our web content83% of active internet users watch video online 33% of social networkers have uploaded video to their networkNearly 32% of content producers would rather produce video Facebook is the 3rd largest provider of streaming video on the web Video is becoming an all pervasive part of the web experience Source: Wave.4 UM and Neilsen VideoCensus 8. Encourage alumni generated content Tip Four User generated content is as simple as encouraging the posting of: Video or photography Over 76% of social network users have uploaded photos 33% of social networkers have uploaded video to their network Use polls to encourage engagement and announce the results Repost relevant and interesting information Get creative - Use Google maps to show where your people have moved to User generated content will make your Page/Group more appealing People like to hear from other people 9. Persevere Tip Five Dont forget about your new Page/Group Look for feedback and create discussions Get involved and stay engaged Use your welcome page to genuinely welcome people Use customised, friendly, welcoming and directional graphics And ideally, try to give your alumni something they cant get anywhere else! 10. 10 example alumni communities 11. NYUNYUUSA university USA university 10,186 fans on Facebook10,186 fans on Facebook Best feature: Best feature: Uploaded fan photosUploaded fan photosClick to visit NYU page 12. Accenture AccentureConsultancyConsultancy 5,846 members on Facebook5,846 members on Facebook Best feature:Best feature: Creating job opportunitiesCreating job opportunitiesClick to visit the Accenture group 13. Microsoft MicrosoftSoftware giantSoftware giant 3,357 fans on Facebook3,357 fans on FacebookBest feature: Best feature: The wall engaging fansThe wall engaging fansClick to visit the Microsoft page 14. Daemon Group Daemon GroupMarketing agency Marketing agency54 members on Facebook 54 members on FacebookBest feature: Best feature: Arranging reunions!Arranging reunions!Click to visit the Daemon group We know, apologies, we couldnt resist 15. BHP BillitonBHP Billiton Resources giantResources giant 1,205 members on Facebook1,205 members on FacebookBest feature: Best feature: Access to current and former staff Access to current and former staffClick to visit the BHP Billiton group 16. WoolworthsWoolworths Former UK retail giantFormer UK retail giant 4,122 members on Facebook4,122 members on Facebook Best feature: Best feature: The quality of the DiscussionsThe quality of the DiscussionsClick to visit the Woolies group 17. Flight Centre Flight CentreTravel retailer Travel retailer 2,108 members on Facebook2,108 members on FacebookBest feature: Best feature: Engagement with wall and photos Engagement with wall and photos Click to visit the Flight Centre group 18. Southwest Airlines Southwest Airlines US budget carrierUS budget carrier Unknown fans on Facebook Unknown fans on Facebook Best feature:Best feature: Closed, but shows you canClosed, but shows you canClick not to visit the Southwest group 19. FedEx FedEx Global logisticsGlobal logistics 2,075 fans on Facebook2,075 fans on FacebookBest feature: Best feature: Personality through graphics Personality through graphicsClick to visit the FedEx page 20. Powered by Orange Powered by Orange US universityUS university9,342 fans on Facebook 9,342 fans on Facebook Best feature:Best feature: Google Maps mash upGoogle Maps mash upClick to visit the Oregon State University page 21. Click here for more information Download our guide to building your HR strategy in Social Media