DaehanA&C : DX Solution for Holistic Brand Experience (ENG)

Works

Works

DAEHAN A&C is a Global Advertising Agency specializing in Marketing and Communication Convergence.

Works History

2009Established a local subsidiary in shanghai, China

Chosen as the “Most innovative company” by korea sMba

Launched brand development R&d center

2010

Established a local subsidiary in guangzhou, china

2007

2011Established korea-China joint Company “Sum marketing group” in Shanghai, China

launched a russian insight team within the r&d center

Certified as “global design firm Capability reinforcement project” by motie (ministry of trade, industry & energy)

2012

2013Selected as a desired case for “global design firm capacity Enhancement project” by motiE (ministry of trade, industry & Energy)

Award for the “outstanding global business” on the 50th trade day by the president

Global agency contract with p&G

Chosen as a “rising star” company by kodit

Chosen as the “innovative technology Company” by korea smba

2014

Beijing branch in China established

2002

2003Awarded “Best Partnership Prize” by l’oreAl korea

Became a member of international PoP association (U.S. PoPAi)

1993DAEHAN A&C founded

1999Launches the overseas advertisement division

Chosen as an official partner of L’oreaL

1998

Works

2012

Hankook MastersGlobal SI Manual Guide

2011 2012

NESCAFE DolCE GuStoBus Shelter Advertisement / SI Guideline / OOH AD

2010

LG MobiLe ShopGlobal SI Manual Guide

2013

2013

LS NetworkS kIHU BI / SI Manual Guide

2014

GLSI Solution Toolkit

recent awards

SK-II PItera HouSePop-up Store Brand Guide

LG MobiLeL - Style BI Manual Guide

2004Awarded the Bronze Prize for “Consumer Electronics” and “Entertainment Counter Display Permanent” by The POP Show “Design of the Times 04”

2005Awarded the Silver Prize by the Global Shop OMA for “Philips” / Awarded Bronze Prize by the Global Shop OMA for “L’OrEAL” / Awarded the Gold Prize by the POP show “Design of the Times 05” for “Philips”

2006Awarded Gold Prize for BI & Package Design by Kellogg’s International Marketing Award for “Cereal Story” Selected as “MAIN-BIZ” by Small and Medium Business Administration

2010Certified Good Design Award for “SAMSUNG Fire Station” Certified Good Design Award for “HANKOOK TIrE Master’s Shop Guideline”

2011Certified Good Design Award for “NESCAFE Dolce Gusto Store Identity Guideline”/ Awarded grand top Good Design Award for “NESCAFE Dolce Gusto Special Bus Shelter AD”

2013Certified Good Design Award for “SK-II Pitera House : POP-UP Store” / Certified Good Design Award for “1-Day ACUVUE Define® UV Tester Ad” / Certified Good Design Award for “KIHU Brand Identity & Store Identity Guideline Set”

2014Awarded “IF Award” for GLSI(GLocal Store Identity) Toolkit Selected as “INNO-BIZ” by Small and Medium Business Administration.

Works

Daehan a&C Seoul

Daehan a&C Beijing

Daehan a&C Shanghai [Sum Marketing Group]

Daehan a&C Guangzhou

HeadquartersSeoul, korea

China - branChBeijing, shanghai, guangzhou

joint venture company

[Sum Marketing Group] Shanghai

Global branch

Resident Employee in hà nôi

Works major clients

Works organization

Insight Creative

innovative Brand Communication

Procurement & Management

Moment Of Truth

dAEHAN Experience laboratory

Works service

Marketing Research & Brand Consulting

Target Survey

FGI / FGD

Insight Analysis

Brand Audit

Brand Workshop

Brand Consulting

Brand Management

Marketing Planning & Brand Strategy

Branding Strategy

IMC Strategy

MPR Strategy

Digital Campaign

Experiential Contents

Space Marketing

Shopper Marketing

Promotion & Exhibition

Creative & Holistic Design

Brand Naming

Brand Slogan

Brand Design

Key Visual

Viral Contents

Digital Contents

IMC Campaign

Service Design

Space Design

In-store Tool Kit

Production & Global Management

Prototype

Installation

Inspection

Demonstration

Operation

Quality Control

Integrated Media Planning

Media Mix & Buying

New Media Development

Media Tracking

Media Analysis

Triple Media Management

C o n v e r g e n t D X S o l u t i o n s

b ra n D S h o p

&

f m o t

praDa▶ Brand Shop

Our RoleSpace Strategy

Space Design

VM Design

Fixture detail design

Manufacture

Construction

Salomon▶ Brand Shop

Our RoleExperiential Contents

Architecture Design / Space Marketing

Space Strategy / Space Design

VM Design / Contents Planning

Promotion Design / Media contents develop

Media installation / Visual Contents

In-store Tool Kit / Installation

Construction

eight SeConDS▶ Brand Shop

Our Role

Space Strategy

Space Design / VM Design

Contents Planning / Promotion Design

Visual Contents / In-store Tool Kit

Installation / Construction

JuliuS meinl▶ Brand Shop

Our Role

Space Strategy



Visual Contents / Installation

Construction

etuDe houSe▶ Brand Shop

Our Role


Architecture Design

Space Marketing / Space Strategy


Contents Planning

Promotion Design

DaVi▶ Brand Shop

Our Role

Space Strategy

Visual Asset Development

Space Design

In-store Tool Kit

VM Design

1 Tester Bar2 Highlight attractiveness Key product & LOGO / repetition display of product3 Promotion4 Unit & Small tool kit5 Key Product

1 2 3

4

5

olay▶ Brand Shop

Our Role

Space Strategy

Space Planning

Design Concept Development

Design System Development

VM Manual Guide

la Cure gourmanDeOur Role

PR Strategy / Contents Planning

Key Message / Attraction Contents


Construction / Installation

PR Event / Digital Marketing

▶ Brand Shop

Sk-ii▶ Festive FMOT

Our RoleSpace Design

VM Design

Contents Planning

In-store Tool Kit

Construction

Installation

Sk-ii▶ OND FMOT

Our Role

VM Design

Promotion Design

Visual Contents

In-store Tool Kit

Installation

Our Role

Space Design

VM Design

Contents Planning

In-store Tool Kit

Construction

Installation

Sk-ii▶ FMOT VM

Our Role

Space Strategy

Space Design

VM Design

Contents Planning

Construction

bVlgari▶ VM FMOT

e V e n t

&

p r o m o t i o n

SK-II Pop-up Store Pitera House Season 1




Sk-ii▶ Pitera House Pop-up Store Our Role

Campaign Strategy

Contents Planning / Emblem

Key Message / Key Visual Asset

Development / Venue Setup / Space Design

Development / Attraction Contents

Trial Device / Art Collaboration

Co – Marketing / PR Event

Outdoor Activity / Digital Marketing

New Channel Sales Link

Sk-ii▶ Pop-up Store

Our RoleCampaign Strategy

Contents Planning

Emblem / Key Message

Key Visual Asset Development

Venue Setup / Space Design Development

Attraction Contents / Trial Device

Co – Marketing / PR Event

Digital Marketing


2

3

4

1

Sk-ii▶ Pitera House season 2 event

Our RoleContents Planning

Key Message

Design Developmen

Event Promotion Execution

Digital Marketing

Our RolePR Strategy


Shopper Marketing


Contents Planning

In-store Tool Kit / Construction

Installation / PR event

Sk-ii▶ Miracle Tree

Sk-ii▶ Miracle Tree Pictorial

Our RolePR Strategy

PR Event

VM Design

Attraction Contents

Sk-ii▶ Miracle Tree

Our RoleExperiential Contents

Shopper Marketing


Contents Planning

In-store Tool Kit / Construction

Installation

Our RoleContents Planning


Venue Setup

Space Design Development

Attraction Contents / Trial Device

PR Event / Outdoor Activity


Sk-ii▶ Mega Event

Our Role

Space Strategy

Space Design

Promotion Design

Visual Contents

Installation

Construction

Sk-ii▶ Boutigue SPA

aVeeno▶ Brand Pop-up Store

Our RolePR Strategy /

Contents Planning /

Key Visual Asset Development /

Venue Setup /

Space Design Development /

Attraction Contents /

PR Activity / Art Collaboration /

Co – Marketing

PR Strategy / Contents Planning /

Key Visual Asset Development /

Venue Setup / Space Design De-

velopment /

Attraction Contents / PR Activity

Art Collaboration / Co – Marketing

neutrogena▶ Play winter Campaign

Our Role

Contents Planning

Key Message

Design Developmen


Digital Marketing

blanCe & eClare▶ Pop-up Store Booth

Our Role


Space Strategy


Contents Planning / Visual Contents

In-store Tool Kit / Installation

Construction / PR event

▶ Christmas event


Space Design

VM Design

Contents Planning

Construction

Installation

PR event

Cartier

Cartier▶ Valentaines Event Booth



Space Design

Construction

Installation

Activity Execution

▶ Mega Event Booth

Our Role

Contents Planning


Venue Setup

Space Design Development

Attraction Contents

Trial Device

PR Event

ClarinS

▶ Color Me rad Seoul Promotion

Our Role

Campaign Planning

Key Message

Design Development

Promotion Execution

Digital Marketing

neutrogena


Contents Planning / Key Message


Venue Setup / Space Design Development

Attraction Contents / Co – Marketing

PR Event / Outdoor Activity

Digital Marketing


▶ winter Promotion & Brand Space

neutrogena

Clean & Clear▶ BUS Promotion


Contents Planning / Key Message


Channel Setup / Space Design

Development / Attraction Contents

Trial Device / Co – Marketing

PR Event / Digital Marketing


kolon -Common grounD▶ Brand Launch Showcase

Our Role



VM Design / Installation art


Visual Contents / Art Collaboration


PR event

Snow leoparD▶ Brand Launch Showcase

Our Role

Key Message

Design Development

PR Event Operation

Digital Marketing

▶ OASIS Launch Showcase

aCuVue Our Role

Key Message

Design Development

PR Event Operation

Digital Marketing

e X h i b i t i o n

▶ Seoul Motorshow_2013

Our Role



VM Design / Contents Planning

Visual Contents


hyunDai

▶ Beijing Motorshow_2012

Our Role



Contents Planning



hyunDai

▶ Mias Motorshow_2013

hyunDai

Our Role



Contents Planning



▶ Ganescom_2012

neXon

Our Role



Contents Planning



JyJ

Our Role


Space Strategy

Space Design

Contents Planning

Visual Contents

▶ Fan Exhibition_2012

▶ wCD Exhibition Booth

Our Role

Contents Planning

Key Message

Design Development

Costruction / Installation


neutrogena

p & g▶ wCD Exhibition Booth

Our Role

Space Strategy

Contents Planning


Space Design


Activity Execution

Our Role

Space Strategy

Contents Planning


Space Design


Activity Execution

aVeeno▶ Exhibition & Brand Showroom

Our Role

Space Strategy

Contents Planning


Space Design

VM Design

l’oreal ▶ CBE Exhibition in CHINA

aCuVue▶ Eye Define Studio 2.0 Potable Version

Our Role

Contents Planning

Key Message

Design Development

Digital Device Development

Digital Marketing

i D e n t i t y

&

k e y V i S u a l

miZon▶ Brand Identity & Package System

Our Role

Brand Positioning

Brand Strategy

Brand Slogan

Key Motif

Basic System Development


Brand Manual Guide

▶ Brand Identity & Package System

miZon

Our Role

Brand Positioning

Brand Strategy

Brand Slogan

Key Motif



Brand Manual Guide

▶ Brand Identity & Package System

Our Role

Brand Positioning

Brand Strategy

Brand Slogan

Key Motif



Brand Manual Guide

miZon

▶ GLSI Case

Design based on GLSI (Glocal Store Identity design toolkit) _Korean shop Design based on GLSI (Glocal Store Identity design toolkit) _russia shop

Our Role

Brand Positioning

Brand Strategy


Space Strategy by GLSI


Contents Planning / Visual Contents

miZon

giorgio armani ▶ Cosmetic Pr Tool Kit

Our Role

Contents Planning


Key Message / Editorial

Package System Development

neutrogena▶ Key Visual

Our Role

Communication Strategy

Creative Idea

Key Message Development

Visual Development

JohnSon S̀▶ Key Visual

Our Role

Communication Strategy

Creative Idea

Key Message Development

Visual Development

Works

thank you !

Works

Beijing, China

Rm.2107, Block A, Focus Square, Fu Tong East Street No.6, Wangjing Area, Chaoyang District, Beijing China, P.T.100102Tel 86 10 8472 3360/61 Fax 86 10 8472 3076

Shanghai, China

A1406, 319 Xianxia Rd, Farglory, Shanghai, China, P.T. 200051 Tel 86 21 6235 1418

GuanGzhou, China

Room No.1705, Building No.2D12,Lingnan New world, No.26 Jijun Street, Baishun South Road, Baiyun Avenue North, Guangzhou City, Guangdong Province, China P.T. 510440 Tel 86 20 6215 5706

SEOUL, Korea [Headquarters]

5F Choyang Annex, 5 Samil-daero 6-gil, Jung-gu Seoul, Korea Tel 82 2 2273 6000 Fax 82 2 2263 4032