DACの提供サービスと強み Services and Expertise DACおよびグループ会社は、強固なグループフォーメーションを基盤に、メディ ア価値を高めたい媒体社、効果的なマーケティングを行いたい広告主や広告会社、パー ソナライズされた情報を求める生活者という、三者の要望に応えるデジタルマーケティ ング分野の総合的なサービスをワンストップで提供しています。 1996年のDAC設立当初、インターネット広告は、ポータルやニュースなどさまざ まなサイトの広告枠を、マスメディアと同様に、掲載期間や掲載面、配信量などの条 件を指定し、「予約」して購入するという形で取引されていました。DACは、そうした 多くのインターネットメディアのレップとして、広告会社に対し、広告枠の販売を代 行するサービスの提供から事業を開始しました。 現在の広告取引において、DACでは、メディアレップとしての対応領域を広げ、媒 体社や広告主が保有するユーザーデータや、これまでの広告取引で蓄積されたオーディ エンスデータを活用し、広告主の意図とユーザーのニーズが合致する広告掲載をサポー トしています。さらには、広告の配信設計などのプランニングから、運用における予 算管理、広告掲載後のデータ分析による改善施策提案まで、広告効果を最大化するた めの総合的なサービスを提供しています。 DACでは、以上のような広告取引サービスを支える国内最大規模のトレーディン グデスク体制を備えています。また、企業と生活者のエンゲージメントを高める「コ ンテンツマーケティング」や、豊富なデータと高度なテクノロジーを活用した「ソリュー ション開発」、メディア特性に応じた「クリエイティブ制作」などに注力しています。 日々進化する広告の仕組みや生活者のニーズに対応しながら、その先を行くサー ビスをグローバルに展開しています。 Backed by a solid foundation of group companies, DAC provides comprehensive digital marketing services to respond to a diverse range of third-party demands, from media companies wishing to enhance media value to advertisers and ad agencies wanting to conduct effective marketing as well as sei-katsu-sha ※ seeking personalized information. Online advertising involves purchasing on a reservation basis ad space on portals, news sites and other websites under pre-set conditions similar to advertising on mass media, such as time period, ad space and delivery volume. When it was established in 1996, DAC began as a media representative working on behalf of numerous online media companies selling ad space to ad agencies. Currently, DAC has expanded its capabilities as a media representative and utilizes user data owned by media companies and advertisers and audience data accumulated from past ad transactions to support the placement of ads that better match the advertiser’s intent with the user’s needs. In addition, we provide a comprehensive range of services to maximize ad effect, from designing and planning ad delivery and managing operational budgets to making proposals for improvement based on data analysis of posted ads. DAC operates one of Japan’s largest trading desks, which supports the above-mentioned ad transaction services. We are also focused on content marketing aimed to raise engagement between companies and sei-katsu-sha, solutions development that utilizes a wealth of data and state-of-the-art technology, and creative production tailored to the characteristics of the media. With the digital ad arena and sei-katsu-sha needs evolving constantly, we are also expanding globally by providing services that are one step ahead. ●グループのビジネスモデル Group business models グローバルビジネス Global Business ● 広告効果を最大化するDACの提供サービス DAC services to maximize ad effect プランニング Planning ・コンサルテーション ・目標の設定 ・ターゲット選定 ・クリエイティブ選定 ・メディア選定 ・出稿計画の提案 ・効果予測 ・配信設計 ・計測/評価方法の確立 ・改善計画の策定 · Consulting · Setting goals · Selecting the target audience · Selecting the creative · Selecting the media · Making ad placement plans · Providing effect estimates · Designing delivery · Determining methods for measurement / evaluation · Formulating plans for improvement 進行管理 Project management ・媒体申込 ・入稿 ・掲載開始 ・アカウント開設 ・管理画面設定 ・設定内容のチェック ・効果計測開始 · Media applications · Submitting ad material · Start of ad post · Creating an account · Setting up the management screen · Checking details of each setting · Start of effect measurements レポーティング Reporting ・実施データの分析 ・課題の抽出 ・改善施策の提案 ・ダッシュボードの構築 · Analyzing implementation data · Identifying issues · Proposing measures for improvement · Constructing the dashboard 運用 Operation ・進捗確認 ・入札単価の調整 ・予算の変更 · Checking progress · Adjusting unit bid prices · Revising the budget (スマホ特化 DSP・SSP) (DSP・SSP) (Demand side platform ・Supply side platform) (Smartphone-specialized DSP and SSP) (ソーシャルメディア) (Social media) 広告主Advertisers 広告会社Ad agencies 媒体社Media companies 生活者Sei-katsu-sha • Ad transaction services • Content marketing • Creative services • Solutions development • Global businesses, etc. ●広告取引関連サービス ●コンテンツマーケティング ●クリエイティブサービス ●ソリューション開発 ●グローバルビジネス 等 広告プラットフォーム事業 Ad platform business グローバル(オフショア開発)事業 Global (offshore development) operations グローバル(広告取引関連サービス)事業 Global (ad transaction services) operations 制作事業 Creative Business コンテンツ/ゲーム事業 Content / Game operations 広告オペレーション事業 Ad operations business データ×テクノロジー Data x Technology コンテンツマーケティング Content Marketing クリエイティブ Creative ※ Sei-katsu-sha: our term for consumers that encompasses all aspects of their lives. 5 6
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DACの提供サービスと強みプランニング ダッシュボード Planning Dashboard 生活者のためのコンテンツマーケティング Content marketing for sei-katsu-sha
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DAC の提 供サービスと強みServices and Expertise
DACおよびグループ会社は、強固なグループフォーメーションを基盤に、メディ
ア価値を高めたい媒体社、効果的なマーケティングを行いたい広告主や広告会社、パー
ソナライズされた情報を求める生活者という、三者の要望に応えるデジタルマーケティ
ング分野の総合的なサービスをワンストップで提供しています。
1996年のDAC設立当初、インターネット広告は、ポータルやニュースなどさまざ
まなサイトの広告枠を、マスメディアと同様に、掲載期間や掲載面、配信量などの条
件を指定し、「予約」して購入するという形で取引されていました。DACは、そうした
多くのインターネットメディアのレップとして、広告会社に対し、広告枠の販売を代
行するサービスの提供から事業を開始しました。
現在の広告取引において、DACでは、メディアレップとしての対応領域を広げ、媒
体社や広告主が保有するユーザーデータや、これまでの広告取引で蓄積されたオーディ
エンスデータを活用し、広告主の意図とユーザーのニーズが合致する広告掲載をサポー
トしています。さらには、広告の配信設計などのプランニングから、運用における予
算管理、広告掲載後のデータ分析による改善施策提案まで、広告効果を最大化するた
めの総合的なサービスを提供しています。
DACでは、以上のような広告取引サービスを支える国内最大規模のトレーディン
グデスク体制を備えています。また、企業と生活者のエンゲージメントを高める「コ
ンテンツマーケティング」や、豊富なデータと高度なテクノロジーを活用した「ソリュー
ション開発」、メディア特性に応じた「クリエイティブ制作」などに注力しています。
日々進化する広告の仕組みや生活者のニーズに対応しながら、その先を行くサー
ビスをグローバルに展開しています。
Backed by a solid foundation of group companies, DAC provides
comprehensive digital marketing services to respond to a diverse range
of third-party demands, from media companies wishing to enhance
media value to advertisers and ad agencies wanting to conduct effective
marketing as well as sei-katsu-sha※ seeking personalized information.
Online advertising involves purchasing on a reservation basis ad space
on portals, news sites and other websites under pre-set conditions
similar to advertising on mass media, such as time period, ad space and
delivery volume. When it was established in 1996, DAC began as a media
representative working on behalf of numerous online media companies
selling ad space to ad agencies.
Currently, DAC has expanded its capabilities as a media representative
and utilizes user data owned by media companies and advertisers
and audience data accumulated from past ad transactions to support
the placement of ads that better match the advertiser’s intent with the
user’s needs. In addition, we provide a comprehensive range of services
to maximize ad effect, from designing and planning ad delivery and
managing operational budgets to making proposals for improvement
based on data analysis of posted ads.
DAC operates one of Japan’s largest trading desks, which supports
the above-mentioned ad transaction services. We are also focused on
content marketing aimed to raise engagement between companies
and sei-katsu-sha, solutions development that utilizes a wealth of data
and state-of-the-art technology, and creative production tailored to the
characteristics of the media. With the digital ad arena and sei-katsu-sha
needs evolving constantly, we are also expanding globally by providing
services that are one step ahead.
●グループのビジネスモデル Group business models
グローバルビジネスGlobal Business
●広告効果を最大化する DAC の提供サービス DAC services to maximize ad effect
· Consulting· Setting goals· Selecting the target audience· Selecting the creative· Selecting the media· Making ad placement plans· Providing effect estimates· Designing delivery· Determining methods for measurement / evaluation· Formulating plans for improvement
進行管理Project management
・媒体申込・入稿・掲載開始・アカウント開設・管理画面設定・設定内容のチェック・効果計測開始
· Media applications· Submitting ad material· Start of ad post· Creating an account· Setting up the management screen· Checking details of each setting· Start of effect measurements
レポーティングReporting
・実施データの分析・課題の抽出・改善施策の提案・ダッシュボードの構築
· Analyzing implementation data· Identifying issues· Proposing measures for improvement· Constructing the dashboard
運用Operation
・進捗確認・入札単価の調整・予算の変更
· Checking progress· Adjusting unit bid prices· Revising the budget
(スマホ特化DSP・SSP)(DSP・SSP)(Demand side platform ・ Supply side platform) (Smartphone-specialized DSP and SSP)
Linked with communication platforms that offer LINE, Facebook Messenger and other messaging services, a messaging management solution that enables communication between companies and users. Provides comprehensive support of company social CRM initiatives.
“新規獲得”から“LTV向上”までを一気通貫で実現 Comprehensive approach, from new customer acquistion to LTV enhancement
We integrate, analyze and visualize ad placement data as well as data obtained from websites, apps, social media, CRM tools and many other touch points. With a wealth of channels through various partnerships, we provide a high-quality marketing environment through a comprehensive approach that encompasses new customer acquisition and existing customer LTV (lifetime value) enhancement.
外部ソリューションとの連携Partnerships with outside solutions companies
We work with ad delivery systems, CDPs (customer data platforms), private DMPs and other companies to utilize accumulated data. With a track record of working with many different solutions, we can link APIs even for new tools.
豊富なデータによる細やかな顧客アプローチDetailed customer approach based on a wealth of data
We have approximately 1,400 different types of data categories, from attributes to hobbies and interests. Our customer approach uses customized data categories and partner data focused on lifestyles or industries.
圧倒的なデータ保有量と豊富な導入実績Huge volume of data and wealth of implementation experience
With a huge volume of third-party data and specialized data provided by a diverse range of data partners, our services are used by more than 1,500 companies representing a wide variety of industries.
With DialogOne® and through LINE and Facebook Messenger, we build relationships with many different users. In addition, by bridging company customer data with user account information from communica-tion platforms, we deliver messages optimized for each user.
独自データを用いたアカウント設計支援 Account design support using original data
DAC collects and accumulates official LINE account data. Analysis is conducted from various perspectives such as distributed content, day of week, and time for each industry, which is then collated into a database to help support corporate LINE account design and communication design.
あらゆるニーズに対応する高い技術力Advanced technology capable of handling every need
DialogOne® is used by companies in a wide range of industries due to the flexible customization and wealth of functions made possible by advanced ad technology developed over many years at DAC.Our engineering team supports the implementation of complex, advanced projects such as campaigns, customer support, AI collaboration and IoT.
DAC が 開 発・提 供 して い る DMP「AudienceOne®」は LINE Ads Platform の「Data Provider Partner」に認定されており、その3rdパーティデータは、「DialogOne®」を介してLINE公式アカウントへのメッセージ配信でも使用可能です。豊富なオーディエンスデータを活用し、ユーザーとのきめ細かい One to Oneコミュニケーションを実現します。
DMPを活用したパーソナライズの実現Personalization using DMP
AudienceOne®, a DMP developed and provided by DAC, is certified as a LINE Ads Platform Data Provider Partner. This third-party data can be used to deliver messages through DialogOne® to official LINE accounts. With a wealth of audience data, we are able to provide detailed one-to-one communication with users.
One of Japan’s largest DMPs with a huge volume of third-party data, including 480 million monthly unique browser cookies, 100 million mobile ad IDs and more than 2 trillion records, as well as specialized data provided by a diverse range of partners, which it analyzes to create and provide high-definition segment data.
[DMP (Data management platform)] AudienceOne®
デジタルメディアの広告枠収益を最大化する最先端の配信機能をもった国内最大級のプレミアムSSPです。
[SSP (Supply side platform)]YIELDONEOne of the largest premium SSPs, with state-of-the-art distribution functions that maximize revenue from digital media.
[DSP (Demand side platform)] MarketOne® A clean, safe DSP that enables allocation of Japan’s largest ad space and inventory to meet the diverse requirements of advertisers.
媒体社のネット広告販売における業務全般を支援する広告販売管理システムです。
[Ad sales management system for media companies]ad-meister™An ad sales management system to support overall operations related to the sale of media companies’ online advertising.
[Social marketing platform] SherpaComprehensively manages ads for Facebook, Twitter, Instagram, LINE and other social media and serves as a social marketing platform that helps improve management and operational efficiencies.
A comprehensive platform that supports hybrid media planning for reservation-based ads + programmatic ads. Captures in real time ad performance to maximize budget allocations and enhance PDCA cycle efficiency.
An all-in-one total ad delivery platform for rich ads and video ads that meets the changing needs of the market and utilizes DAC’s more than 20 years of know-how in developing ad products and more than 10 years of experience in providing ad delivery solutions to media companies.
●計測・データ収集 Data measurement / Data gathering
●広告計測・第三者配信 Ad measurement / 3rd party ad serving
●データ基盤 Data infrastructure
国内外のデータホルダーやMAツール提供企業、DMP提供企業などと連携したソリューションやサービスを展開しています。Providing solutions and services that bring together domestic and overseas data holders with companies that provide MA tools, DMP or other products.
*パートナープロダクト(一例) Partner products
https://solutions.dac.co.jp
DAC Solution Service サイト DAC Solution Service site
DAC has quickly responded to the demand for cross-border marketing, which is increasing every year. In 2016, we began offering Irasshaimase Japan!TM, an inbound marketing solution. In 2019, we formed an exclusive strategic partnership for technology development withiClick Interactive Asia. We comprehensively manage on one platform all aspects of cross-border marketing, from ad delivery to effect measurement, to support companies in their Japan or cross-border marketing and to help resolve issues.
DAC holds the exclusive sales rights in Japan for Arc Publishing (ARC), a core operations management solution for media companies developed by The Washington Post, a major U.S. newspaper company. The Washington Post transformed itself into a global news company by combining journalism with technology. By promoting ARC, which is said to have helped lead to the success of digital transformation, DAC provides media companies a system that goes beyond “digital first” to “content first” and enhances operational efficiencies and profitability.
DAC's global business began in 2001 with the buying of overseas media ad
space. Utilizing our experience in data-driven marketing and our strength,
DAC is expanding its operations primarily in China and other regions of Asia.
With a keen perspective of the online advertising marketing, sei-katsu-sha lifestyles and societal needs, DAC provides a wide variety of solutions that meet the needs of the times.
Cross-border marketing Digital transformation support for media companies Data transparency enhancement
・ 北京迪愛慈广告有限公司(北京DAC)〈北京・上海〉
・ 長春市恵海信息技術有限公司(長春アド・プロ)〈長春・大連〉
・ 北京艾睿普广告有限公司(北京アイレップ)〈北京〉
・ 台灣迪艾思股份有限公司(台湾DAC)〈台湾〉
・ eMFORCE Inc. 〈韓国〉
・ DAC ASIA PTE. LTD. (DACアジア)〈シンガポール・マレーシア・タイ・インドネシア〉
・ PT DATA ARTS XPERIENCE (DAX) 〈インドネシア〉
・ DIGITAL MARKETING VIETNAM CORPORATION (DMV) 〈ベトナム〉
To improve the transparency of how sei-katsu-sha data is acquired and utilized, DAC has collaborated with SourcePoint to offer its Consent Management Platform (※) to advertisers and media companies. In addition, to further enhance sei-katsu-sha data transparency, we have added a privacy dashboard function on the ad settings of AudienceOne®, a DMP developed by DAC. Both are part of our overall and ongoing efforts to enhance the efficiencies of client company marketing efforts by bringing together ads and content that are better aligned with sei-katsu-sha interests while dispeling any concerns about privacy.
※ A tool that displays on the website or app information