Dabur Final Ppt EDITED

8/4/2019 Dabur Final Ppt EDITED

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Overview of Dabur

4th largest FMCG company in India

Turnover of Rs. 3313.83 Crore (FY10)

50% of total sales from rural and semi urban segment

Differentiated products

Strong herbal & natural product profile

More then 125yrs of experience

350+ products

Wide distribution network

Covering 2.8million retail outlets

5000 Distributors in India


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Business Structure

CCD, 73%

CHD, 7%

IBD, 19%

Other, 1%

CCD- Consumer Care Division

CHD- Consumer Health Division

IBD- International Business Division


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Consumer Care Division

Four distinct business portfolios of Personal Care, Health Care, Home Care & Foods

Master brands: 9 Billion-Rupee

Dabur - Ayurvedic healthcare products

Vatika - Premium hair care

Hajmola - Tasty digestives

Real - Fruit juices & beverages

Fem - Fairness bleaches & skin care products

Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market

share Vatika Shampoo has been the fastest selling shampoo brand in India for three

years in a row

Hajmola tablets 60% market share of digestive tablets category


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Consumer Health Division

It offers a range of classical Ayurvedic medicines and

Ayurvedic OTC products.

Has more than 300 products sold through prescriptions as

well as over the counter.


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International Business Division

It caters to the health and personal care needs of customers

across different international markets.

Growing at a Compound Annual Growth Rate of 33% in thelast 6 years and contributes to about 20% of total sales

Leveraging the 'Natural' preference among local consumers to

increase share in personal care categories


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% of Dabur products in market

32%

24%

22%

9%

7%

6%

Hair CareHealth Supplements

Oral Care

Digestives & Candies

Baby Oil & Skin Care

Home Care


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Strategies

Aggressive cost management

Intelligent buying of raw materials

Increased focus on small towns and rural markets Dabur Amla has launched "Banke Dikhao Rani Pratiyogita

which is a rural beauty and talent show.

Launching singing and talent hunt contest "Dabur Vatika Koyal

PunjabDi

A college beauty contest Dabur Gulabari Miss fresh face of

UP.


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Marketing 4 Ps

Marketing4 Ps

Product

Price

Place

Promotion


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Price

Decided according to its competitors and theprice structure is different for retailers andstockiest

List price

Different for retailers, stockiest and consumerfrom time to timeDiscounts

Special allowances are given to stockiest &sales manAllowances


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Place

Channelmembers

stockiest, retailers

Channelmotivation

Pull and Push strategy

Marketcoverage

Distribution network that covers 175 towns and 2.8

million retail outlets

Locations

Dabur foods try to cover or tries to place its productsin each and every shop and every location


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Various Dabur Products in Rural

Market

Dabur Lal Tail

Dabur Janma Ghutti

Dabur Chyawanprash

Dabur Glucose D

Hajmola

Hajmola Candy

Pudin Hara

Dabur Hingoli

Amla Hair Oil

Vatika Hair Oil

Dabur Red Toothpaste

Babool Toothpaste

Dabur Lal Dant Manjan

Promise

Odomos


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Focused Product In Rural Market

Dabur Amla Hair Oil


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Market share of hail oil(in rural market)

23.30%

15.70% 13.50% 13.30%11.00%

9.70%

7.30%6.20%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

Dabur

Amla

Nihar

Amla

Shanti

Amla

Parachite

Coconut

oil

Keo

Karpin

Bajaj

Brahmi

Amla

Bajan

Almond

Drops

other


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Group Members

Name Roll No.

Disha Kothari 29

Gunjan Pitti 43

Reena Trivedi 57


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Thank you

Dabur Final Ppt EDITED

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