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DAB ROLL-OUT AROUND THE WORLD

August 2005

• Over 100 members from 30 different countries

• Encouraging rollout of DAB across the world

• Safeguard & developer of DAB standards

• Overseeing development projects - receivers, content, systems

• Providing industry updates

• Multimedia included in WorldDAB statutes in 2005

WorldDAB Forum

• Two routes DAB is taking - both progressing synchronously!— DAB – Digital Radio (audio and data services to replace current

analogue offering)

— Multimedia/video and convergence [DAB as a technology to transport content, to consumer products (telecoms/multimedia/video) or

b2b for the mobile environment]

• More and more countries actively promoting and seeing receivers enter the market – over 150 receivers commercially available.

• More and more trials and tests for DAB multimedia worldwide

Quick Review of DAB!

DAB roll out – Worldwide Network Infrastructure

Europe

Asia

Canada

DAB on-air in nearly 40 countries

South Africa

DAB Digital Radio in Europe

1999 2000 2001 2002 2003 2004

1,200,000

1,000,000

800,000

600,000

400,000

200,000

UK - rapid growth in 2 years

End 2004:

sales of 1.3 millionEnd 2003:

SALES VOLUMES 435,000

Other European Countries follow suit

1st year that receivers are sold at affordable prices in other European countries and have experienced explosive growth rates…

Denmark increased from 6,400 at end of 2003 to

40,000 at end 2004 - 525 % growth rate.

Belgium increased from 6,000 at end of 2003 to

30,000 at end 2004 - 400 % growth rate.

13.0

8.0

4.52.5

1.3

0

2

4

6

8

10

12

14

2004

2005

2006

2007

2008

UK - 5 year forecasts

Cumulative units

(millions)

13 million DAB sets (30% UK households)

• European forecast ~ 40 million sales by 2010

• 2005/06 growth in Germany, Denmark, Norway,

Sweden, Belgium, Spain & Italy

• Multimedia devices & DAB in PDA/phones in 2006

• In-car market growth in 2006/07 - focus in Germany

Source: Eureka Research

Europe – forecasts for DAB

Denmark

• Coverage nearly 100% population

•Many new audio services on-air (18 DAB-only channels)

•Market launch in 2004

• Sales near 80,000 in 12 months

Norway

•Good Coverage ~70% population

• National & local audio services on-air

• Consumer launch Dec 2004

•Over 15,000 radios sold in few months

• 98% coverage

• 6,000 receivers by end 2003 –30,000 receivers by end 2004!

• 10 DAB stations on air – 4 unique to DAB

Flemish Community

• New DAB only services• Retailers stocking receivers• VRT marketing campaigns • Dedicated web site www.dab.be

Belgium

• 70% coverage and 6 NOS services on air

• Two additional new NOS services in 2005 (text, EPG also to be added)

• Call for tender in Autumn 2005 -licences due spring 2006

• Shut off planned for 2019

The Netherlands

• 58% coverage with plans to extend

• 9 DAB services on air

• Phase 1In 2004 public broadcaster broadcastlanguage stations for all linguistic regions

• Phase 2In 2005 to develop second multimplex with commercial broadcasters

• Phase 3Develop third multiplex for nationwide use

• Phase 4L-band for local use

Sursee

Langnau

Airolo

Biasca

Lugano

Locarno

Zweisimmen

Brienz

Interlaken

Thun

SierreBrigLeuk

Laufen

PrattelnReinach

Langenthal

Balsthal

Zofingen

OltenLenzburg

Wohlen

BruggBaden

Wettingen

Baar

Küsnacht

Schlieren

MännedorfMeilen

WädenswilHorgenThalwil

Adliswil

Dietikon

Kloten

DübendorfEffretikon

VolketswilUster

Wetzikon

RütiRapperswil

Bülach

WeinfeldenAmriswilRomanshorn

Kreuzlingen

St.Margrethen

Altstätten

RorschachArbon

Wil

Gossau

Wattwil

Buchs

Walenstadt

Schwanden

Thusis

Ilanz

Disentis

St.Moritz

ArosaDavos

Klosters

Winterthur

Morges

Yverdon

Bulle

Martigny

Le Locle

La Chaux de Fonds

Biel

Porrentruy

Lyss

Grenchen

Burgdorf

Ambri

Sion

Fribourg

Neuchâtel BernZug

Schaffhausen

HerisauAppenzell

St.Gallen

Vaduz

Chur

Glarus

Bellinzona

Sarnen AltdorfStans

Schwyz

AarauLiestalBasel

Delémont

Solothurn

Frauenfeld

ITALIEN

Deutschland

FRANCE

Österreich

Zürich

MontreuxVevey

Nyon

MontheyGenève

Lausanne

VS

Switzerland

Germany

• Coverage around 85% population

•Over 150+ audio services on-air

•Over 100,000 sets sold to date

• Focus: in-car & mobile devices

• Coverage now 65% population

• New regulation in place

• Multiplex consortia launching new services in 2005

• Market launch in 2005/2006 with strong sales growth expected

Italy

Rapid DAB receiver developments

154

8271

6145

2919

Jan-0

2Apr-0

2Ju

l-02

Oct-02

Jan-0

3Apr-0

3Ju

l-03

Oct-03

Jan-0

4Apr-0

4Ju

l-04

Oct-04

Jan-0

5DAB covers full range (~150 types)

Boomboxes

Goodmans

BushHi-Fi systems

Samsung

LG

Panasonic

GoodmansPanasonicSony

Roberts

Kitchen radios

Leading brands & form factors

2001 2002 2003 2004 2005

$400

$300

$200

$100

Hi Fi

In Car

Domestic radio

Prices falling to consumer

Prices now down to

£40 = US$75

• In 2005 most car manufacturers are now offering DAB as upgrade option (GM, Ford, Volvo, Audi, VW, Jaguar, Land Rover, Mitsubishi, Renault, DaimlerChrysler)

• General Motors offer DAB as standard on UK models (plan rollout in Europe)

• By 2006/07 many manufacturers plan standard fit of DAB on various models

In-car DAB – Germany & UK

DAB in the world ofMobile Multimedia

DAB already becoming Multimedia

• In addition to many new Audio Services

• DAB already delivering PAD services – artist names, track titles, text information

• Shortly followed by Program Guides (EPG), Music Downloads, Graphics & Video Clips

• DAB radios are becoming multimedia devices

Increase in mobile DAB devices

DAB Audio Rewind/Store/Replay

• Pause & Rewind• Record & Replay• Download to SD card• USB connection • Playback MP3 files

Worldwide DAB Multimedia projects

Many countries worldwide testing/trialling or plan trials of DAB multimedia broadcasts

Canada

UK

Germany

Norway Turkey

Italy

Australia

Taiwan

South Korea

ChinaSpain

HK

Netherlands

Mexico

Brazil

Peru

Sweden

Greece

Asia-Pacific leading the way

Asia Pacific – hotbed of development in 2005

Focus on multimedia

• Korea• China • Singapore• Taiwan• Hong Kong• Australia

Korea• Commercial services on-air in 2005

3 national networks & 3 local multiplexes in Seoul

• Focus on multimedia/TV (DMB)

• Manufacturers develop DAB audio & DMB receivers with mobile products in 2005 – PMP, PDA & phones

DAB in Asia-Pacific

China• Guangdong: Video & Audio

trials on-air • Beijing: Audio trials on-air,

multimedia soon - plans for 2008 Olympics

• Hong Kong: trails on-air, so far Audio services only

DAB in Asia-Pacific

• China DAB Group - rollout plans for DAB across China

Taiwan• Full commercial services in 2005

3 national + 3 local multiplexes

• Mix of Audio & Multimedia/video streaming (~50% each)

• Taiwan’s audio & PC industry -integration into mobile multimedia devices

DAB in Asia-Pacific

Singapore • 2 multiplexes on-air - more in 2005• Many new Audio services on-air • Focusing on multimedia applications

Australia• Trials in Sydney & Melbourne• Plans for Multimedia trial services in 2005

DAB in Asia-Pacific

Korea DMB leads the way

Using DAB platform – DMB products launching now

Trials in Bavaria, Germany (2 year Pan-European project)

Focus on providing coverage of World Cup 2006 via mobile entertainment devices

DAB Multimedia in Germany

DAB Multimedia in the UK

National Audio Services Consumer

Event 2

Event 1

Entertain-ment

Channel

MusicChannel

News Channel

Sports Channel

“Livetime”

BT LiveTime - DAB multimedia & mobile TV service launching in the UK in 2005

The window of opportunity for DAB to stake its claim in the multimedia world

is here

Existing infrastructure, allocated spectrum, cost and power efficiency are

available for theDAB community to exploit!

Exploiting DAB Multimedia

Thank you!