D7.02 COMMUNICATION STRATEGY [Report] · 2019-11-28 · D7.02 COMMUNICATION STRATEGY [Report] Authors: Anita Derjanecz (REHVA), Francesco Mariottini (REHVA) Co-Authors: Niels Delaere

D7.02

COMMUNICATION STRATEGY

[Report]

Authors: Anita Derjanecz (REHVA), Francesco Mariottini (REHVA)

Co-Authors: Niels Delaere (Factor4), every partner

Abstract: Communication strategy and 2016 Communication Plan

PROJECT DATA DELIVERABLE DATA

Project Quantum Document

identifier

D7.02_Communication

strategy_160630_v1_ad

Project number 680529 Version V.1.2

Lead beneficiary Federation of European HVAC

Associations (REHVA)

Due date 30.06.2016

Duration 01.01.2016 - 31.12.2019 Release date 30.06.2016

Funding code H2020-EeB-2014-2015/H2020-

EeB-2015

Dissemination

level

Public

Funding This project has received funding from the European Union’s Horizon 2020 research

and innovation programme under grant agreement No 680529.

The sole responsibility for the content of this paper lies with the authors. It does not necessarily reflect the opinion of the European Commission (EC). The EC is not responsible for any use that may be made of the information it contains.

QUANTUM - D7.02 – Communication strategy

2

QUANTUM Consortium

TECHNISCHE UNIVERSITAET BRAUNSCHWEIG (IGS)

POCKELSSTRASSE 14, BRAUNSCHWEIG 38106

Germany

FACTOR 4 BVBA (Factor4)

KRUISSTRAAT 127, DUFFEL 2570

Belgium

ENESA a.s. (EA)

U Voborniku 852/10, Praha 919000

Czech Republic

e7 ENERGIE MARKT ANALYSE GMBH (e7)

WALCHERSTRASSE 11/43, WIEN 1020

Austria

COWI A/S (COWI)

PARALLELVEJ 2, KONGENS LYNGBY 2800

Denmark

SYNAVISION GMBH (SYNA)

SCHOENAUER FRIEDE 80, AACHEN 52072

Germany

NORGES TEKNISK-NATURVITENSKAPELIGE UNIVERSITET NTNU (NTNU)

HOGSKOLERINGEN 1, TRONDHEIM 7491

Norway

CESKE VYSOKE UCENI TECHNICKE V PRAZE (CVUT)

ZIKOVA 4, PRAHA 16636

Czech Republic

ETHNIKO KAI KAPODISTRIAKO PANEPISTIMIO ATHINON (UOA)

6 CHRISTOU LADA STR, ATHINA 10561

Greece

FEDERATIE VAN VERENIGINGEN VOOR VERWARMING EN LUCHTBEHANDELING IN EUROPA VERENIGING (REHVA)

De Mulderij 12, Leusden 3831 NV

Netherlands

EKODOMA (EKO)

Zentenes street 12-49, RIGA 1069

Latvia

BUILDING RESEARCH ESTABLISHMENT LTD (BRE)

BUCKNALLS LANE, WATFORD WD25 9XX

United Kingdom

ENERGY TEAM SPA (Energy Team)

VIA DELLA REPUBBLICA 9, TREZZANO SUL NAVIGLIO 20090

Italy

eERG Group - POLITECNICO DI MILANO

(eERG-PoliMI)

VIA LAMBRUSCHINI 4, MILANO 20156

Italy


3

History of changes

CHAPTER NO. DESCRIPTION OF CHANGE


4

Table of Contents

1 GENERAL RULES OF COMMUNICATION AND DISSEMINATION .......................................... 5

QUANTUM corporate design and general rules of communication .............................................................. 5 Commutation toolkit – templates .................................................................................................................. 5 List of QUANTUM templates (available on the QUANTUM server): .............................................................. 5 Information on EU funding — Obligation and right to use the EU emblem .................................................. 5

2 QUANTUM DISSEMINATION AND COMMUNICATION STRATEGY ...................................... 6

Main objectives for the communication activities are: .................................................................................. 6 Target groups of communication ................................................................................................................... 6 Communication channels and tools ............................................................................................................... 7

3 COMMUNICATION AND DISSEMINATION ACTIONS IN 2016 ........................................... 11

4 LIST OF TABLES .................................................................................................................. 17


5

1 GENERAL RULES OF COMMUNICATION AND DISSEMINATION

QUANTUM corporate design and general rules of communication

The logo of QUANTUM has to be used on every communication and dissemination related document as visual element in printed and electronic media. The logo of QUANTUM:

Figure 1: Quantum logo

Commutation toolkit – templates

QUANTUM partners are obliged to use the corporate design and predefined templates of the project. The aim is to provide also editable templates for flexible communication that partners can adapt and use according to their needs also at national level. However, partners have to share and report back to the Work Package leader (REHVA) about all communication and dissemination documents prepared and national level.

List of QUANTUM templates (available on the QUANTUM server):

Logo

ppt template (master ppt with predefined font and style to use)

2 pager document template for executive summaries

Deliverable template

Poster template for scientific conferences

Letter template with header and footer (EU disclaimer and funding)

Leaflet template (EU disclaimer and funding)

Information on EU funding — Obligation and right to use the EU emblem

QUANTUM partners have to display the EU logo and to use the following reference to the received EU funding in every printed and electronic publication:

“This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement 680529”

The EU logo files are available in the QUANTUM server.


6

2 QUANTUM DISSEMINATION AND COMMUNICATION STRATEGY

The project’s communication strategy is focused on public and professional audiences. Dissemination and communication activities are carried out in view of consolidating the project visibility among stakeholders and the general public at EU and partner country. While dissemination activities focus on knowledge and information transfer towards stakeholders and specific specialists, communication activities are complementary to dissemination and are intended as public communication, i.e. outreach activities targeting the general public (here including a wide number of targets: from citizens, to end-users and stakeholders at large). Communication activities complement the project dissemination as they add public value to the achievements of the project by aiming at lager audiences. They focus on key headlines outlining the project’s results with the objective to promote the project and enhance its visibility.

Main objectives for the communication activities are:

Raising awareness of the importance of quality management for building performance among the widest target groups.

Promotion of the project results within the scientific community, as well as industry and the practitioners involved across the whole life-cycle of buildings.

Engage stakeholders, public authorities and decision makers at the local level to promote the deployment and further exploitation of the developed tools.

Target groups of communication

QUANTUM identified the following stakeholders at target groups of communication and dissemination actions:

architects

engineers

building service professionals & HVAC industry

energy service companies (ESCO- s)

energy specialists (energy auditors, advisors, consultancy companies)

building owners

tenants

public authorities

EU and MS policy makers and

Standardisation bodies including European Committee for Standardization

European stakeholder organisations and networks in the field of buildings energy

scientific community


7

QUANTUM will tailor its communication activities to the needs of these target groups and plan in the updates of the communication strategy how to reach and engage these groups. Outcomes and results of the dissemination will be continuously monitored and reported to the European Commission.

Communication channels and tools

QUANTUM and the project partners will use the following communication channels and tools:

Project website: QUANTUM website has been available online at the address www. quantum-project.eu since the 17th of March. Additional information about the website is described under the deliverable D7.01 (project website).

Figure 2: Screenshot of the first page of QUANTUM website

QUANTUM partners will interlink and promote the QUANTUM website in their institutional websites and social media groups.

http://www.quantum-project.eu/

http://www.quantum-project.eu/


8

Social media: QUANTUM created social media accounts on LinkedIn and Twitter. QUANTUM partners are encouraged to join, follow, invite experts from their network and be active on the following social media:

LinkedIn group: QUANTUM - Quality management for building energy performance

Twitter account: https://twitter.com/QUANTUM_H2020

Hashtags that can be used when sharing content: @QUANTUM_H2020, @REHVAHVAC, #Commissioning, #BuildingCommissioning, #Energyperformance, #EnergyEfficiency, #H2020, #buildings, #HVAC, #indoor climate, #ventilation

QUANTUM will create and share content on the BUILD UP Portal of the European Commission in the relevant topics and groups coordinated by REHVA. Partners are encouraged to use, and share the QUANTUM related content from BUILD UP or post also own content reported back to the WP leader.

Project leaflet: The project leaflet will be available both electronically and in print, and will be updated periodically. It will contain a summary of the projects objectives and activities, and will be used as a promotional tool. The 1st project leaflet is ready and will be shipped to partners in printed copies and is also available for adaptation and translation in electronic copy as deliverable D7.05 (project leaflet).

E-newsletters: QUANTUM will publish and electronic project newsletter each 6 months, starting from June 2016. The e-newsletter will be sent out from the project website direct mailing system and will also further distributed by every project partner to their contact lists. The e-newsletter issues will be also available for download in pdf format from the QUANTUM website and as deliverables (e.g. D7.10 for the first project newsletter).

Press releases: Press releases will be prepared and translated in the languages of the partner countries; they will be disseminated also at the local level using the channels most suitable in each country. Press release will also be available as deliverables (e.g. D7.07 for the first press releases).

Partner websites and own communication channels: to multiply the impact and adapt the communication efforts partners will use their local media and own communication channels to disseminate project results and engage with local actors. Each partner is in charge to identify local stakeholders in its country and ensure that the project communication reaches the largest possible group of targeted actors at local level.

Project events

EU level project events: QUANTUM will organise at least 2 EU level, international project events:

A project workshop at the CLIMA REHVA World Congress

A final project event in Brussels during the European Sustainable Energy Week 2019

Local workshops in the partner countries: local events will be organised for engineers, architects, ESCOs, building owners, tenants and end-users and public sector representatives promoting the developed integrated system coherent quality management system

http://www.linkedin.com/groups/8540596

https://twitter.com/QUANTUM_H2020


9

developed within the QUANTUM project. Depending on the preferences of the partners, local workshops can also be replaced by webinars.

Publications, conferences and trade shows:

The consortium partners will submit results from this project at international conferences and scientific journals, as well as professional events and trade shows reaching the different target groups from academia, industry till end-users. QUANTUM results will be disseminated and promoted at industry fairs, and professional events facilitating the market uptake and further exploitation of the developed tools.

REHVA disseminates the results towards practitioners, HVAC professionals and industry across Europe using its own communication channels, professional events and trade fairs organised by its members’ network.

QUANTUM will be promoted at international fairs (e.g., ISH, Mostra Convegno) to promote the developed system among building service professionals and HVAC industry supporting the further exploitation of the technologies.

Project partners will present QUANTUM on national seminars and conferences in each partner country.

Indicative list of relevant international conferences:

REHVA World Congress - CLIMA 2016 & 2019

International Conference of the International Building Performance Simulation Association (IBPSA)

World Congress of the International Federation of Automatic Control (IFAC)

International Conference on Manufacture Engineering, Quality and Production System (ICMEQP)

International Conference on Civil, Materials and Environmental Sciences (CMES)

Indicative list of relevant scientific peer-reviewed journals:

Energy and Buildings (supports open access)

Building Research & Information (supports open access)

Journal of Building Physics (supports open access)

Journal of Process Control (supports open access and published a special issues on Energy Efficient Buildings, http://www.sciencedirect.com/science/journal/09591524/24/6)

HVAC & R Research (supports open access)

WIT Transactions on Engineering Sciences (supports open access)

WIT Transactions on The Built Environment (supports open access)

Indicative list of industry fairs and professional events where QUANTUM can be presented or promoted (years to be defined according to the project status):

REHVA Annual Conferences

CLIMAMED

Light and Building, Germany

ISH, Germany


10

MCE Mostra Convegno Expocomfort, Italy

World Sustainable Energy Days, Wels, Austria

EcoBuild, United Kingdom,

Chillventa, Germany

FinnBuild, Finnland

BAU, Germany

International scientific and professional collaborations:

The outcome of the project will be shared within the international EBC Annex 66 “Definition and Simulation of Occupant Behaviour in Buildings” managed by the International Energy Agency (IEA), because the behaviour of occupants is one of the most important factors influencing the energy and comfort performance of a building during its operational phase.

REHVA will also establish a Task Force on Life-cycle quality management as a means to reduce energy consumption in buildings. The TF will consist of experts from different countries from and beyond the QUANTUM consortium and elaborate a REHVA Guidebooks on the topic based on the outcomes of the project.

There will also be information exchange via mails, documents, presentations or direct meetings with representatives of JRC - the Joint Research Centre of the European Commission (https://ec.europa.eu/jrc/) via the liaison partner eERG.

Information on the project outcomes and on the state of the art of the CEN standards related to the topic will be communicated to representatives of CEN, which will deepen the opportunity to contribute to the standardization process with the QUANTUM project.

QUANTUM will exchange information with Eceee (European Council for an Energy Efficient Economy, www.eceee.org) via eERGm who is member of the board.

Furthermore, clustering with other European projects and cross-fertilization with other national and European initiatives will also be fostered by the project’s communication strategy.


11

3 COMMUNICATION AND DISSEMINATION ACTIONS IN 2016

QUANTUM partner will plan the foreseen communication and dissemination actions each year. The indicative lists of communication and dissemination actions in 2016 are listed below.

PARTNER TYPE OF

ACTION

LOCATION (IF

APPLICABLE)

TIME

PERIOD

TARGET

GROUP TITLE

REHVA website and

newsletter

continuous building

professionals

creation of a QUANTUM project

section on the REHVA website.

publication of the QUANTUM

workshop and workshop report

on the REHVA website"

REHVA social media continuous building

professionals

sharing content on social media

of REHVA and other H2020

projects

REHVA social media continuous building

professionals

set up and management of the

QUANTUM social media

accounts

REHVA website and

newsletter

continuous all creating and posting QUANTUM

related content on the BuildUp

portal

REHVA website and

newsletter

every 2

months

building

professionals

regular news about the project

outcome

EA website and

newsletter

several

times per

year

news on ENESA website

eERG-

PoliMI

event

presentation

Brussels

(Belgium)

29/02/2016 public

authorities,

European

organizations,

researchers

workshops in the framework of

the activities of 'European

Council for an Energy Efficient

Economy' (eceee) and in contact

with 'DG Energy, European

Commission' (Unit Energy

Efficiency & Intelligent Energy

and other Units).

eERG-

PoliMI

website and

newsletter

all webpage of QUANTUM project

on ERG website

E7 website and

newsletter

01/03/2016 building

developers,

planners,

project

partners

newsletter of the project

UOA event

presentation

Athens

(Greece)

9/03/2016 -

10/3/2016

public bodies,

engineers,

QUALICHeCK international

workshop on summer comfort


12

architects,

building

professionals,

HVAC and

construction

industry

technologies in buildings,

Voluntary and regulatory

frameworks to improve quality

and compliance of solar control,

cool roofs and ventilative

cooling

BRE website and

newsletter

Spring 2016 UK

construction,

esp. building

services.

information about the project

launch on BRE website

BRE social media Spring 2016 UK

construction,

esp. building

services.


launch through Linkedin and

Twitter

BRE media outlet Spring 2016 UK

construction,

esp. building

services.

direct press release about the

project launch to media outlets

IGS website and

newsletter

Braunschweig

(Germany)

21/03/2016 engineers,

building

professionals,

researchers,

general public

in the region

of

Braunschwieg


through the newsletter of

Technische Universität

Braunschweig

IGS media outlet Braunschweig

(Germany)


building

professionals,

researchers,

general public

in the region

of

Braunschwieg

information about the project to

German newspapers

IGS event

presentation

Brussels

(Belgium)

18/04/2016

-

19/04/2016

funding group workshop on "Energy-efficient

Buildings impact"

eERG-

PoliMI

meeting Ispra (Italy) May 2016 -

December

2016

public

authorities,

European

organizations,

researchers

information exchanges and

meetings in contact with the

Joint Research Center (JRC) of

the European Commission

eERG-

PoliMI

event

presentation

Ispra (Italy) May 2016 -

December

2016

public

authorities,

European

organizations,

researchers

workshops in contact with the

Joint Research Center (JRC) of

the European Commission


13

eERG-

PoliMI

meeting Brussels

(Belgium)

May 2016 -

December

2016

public

authorities,

European

organizations,

researchers

information exchanges and

meetings in the framework of







and other Units)

eERG-

PoliMI

meeting Brussels

(Belgium)

May 2016 -

December

2016

public

authorities,

European

organizations,

researchers

workshops n the framework of







and other Units)

IGS event

presentation

Rome (Italy) 02/05/2016

-

04/05/2016

UNICA GREEN workshop

"Towards Carbon Neutral

Campuses"

NTNU publication 07/05/2016 article "A Review of Systems and

Technologies for Smart Homes

and Smart Grids" on Energies

journal

REHVA information

material

Aalborg

(Denmark)

22/05/2016

-

25/05/2016

building

professionals

creation of the 1st leaflet and

dissemination at CLIMA2016,

Eurovent Summit 2016, and

other events

Energy

Team

event

presentation

Aalborg

(Denmark)


HVAC industry

presentation at QUALICHECK

workshop organised during

CLIMA 2016

REHVA event

presentation

Aalborg

(Denmark)


HVAC industry

CLIMA 2016 workshop "Quality

management for building

performance: Closing the gap

between design and operation"

BRE social media Summer

2016

UK

construction,

esp. building

services.

online community BRE Buzz

BRE website and

newsletter

Summer

2016

UK Property

Sector

on BRE website, information

about Admiral insurance

buildings involvement.

BRE social media Summer

2016

UK Property

Sector

through Linkedin and Twitter,

information about Admiral

Insurance buildings involvement

in the project.


14

BRE media outlet Summer

2016

UK Property

Sector

information about Admiral

insurance buildings involvement

in the project to media outlets.

IGS event

presentation

Clausthal

(Germany)

20/06/2016

-

22/06/2016

engineers,

public

communities

presentation at Forum Energie

2016

Energy

Team

website and

newsletter

July 2016 ESCO, HVAC

industry,

customers,

energy

consultants

webpage of QUANTUM project

on Energy Team website

Energy

Team

website and

newsletter

September

2016

ESCO, HVAC

industry,

customers,

energy

consultants

emails to selected Italian

potential users of QUANTUM

project

BRE social media Autumn

2016 -

Winter

2016

UK

construction,

esp. building

services.

blog on progress of the project

BRE website and

newsletter

Autumn

2016 -

Winter

2016

UK Property

Sector

on BRE website, possible release

on metering installed at Admiral

Insurance

BRE social media Autumn

2016 -

Winter

2016

UK Property

Sector

through Linkedin and Twitter,

possible release on metering

installed at Admiral Insurance

BRE media outlet Autumn

2016 -

Winter

2016

UK Property

Sector

possible release on metering

installed at Admiral Insurance to

media outlets.

REHVA publication Autumn

2016

building

professionals

printing and dissemination of

the REHVA Report Nr 13 on

CLIMA2016 workshops,

including the QUANTUM

workshop report

REHVA meeting Autumn

2016

building

professionals

set-up of the REHVA Task Force

eERG-

PoliMI

event

presentation

Milan (Italy) October

2016 -

November

2016

buildings

designers and

energy

consultants

lecture on quality management,

monitoring and control of

building systems in a post

degree master on energy

efficiency and renewable energy

(Master RIDEF - www.ridef.it)

Energy event Milano (Italy) October buildings lecture on quality management,


15

Team presentation 2016 -

November

2016

designers and

energy

consultants

monitoring and control of

building systems in a post

degree master on energy

efficiency and renewable energy

(Master RIDEF - www.ridef.it)

IGS event

presentation

Karlsruhe

(Germany)

05/10/2016

-

07/10/2016

engineers,

HVAC industry

presentation at

GLTAnwendertagung 2016

BRE information

material

Birmingham

(United

Kingdom)

18/10/2016

-

20/10/2016

UK

construction,

especially

building

services.

QUANTUM information flyers

available on BRE (and eventually

CIBSE) stand during the UK

Construction Week 2016

NTNU meeting Seoul (South

Korea)

26/10/2016

-

28/10/2016

researchers Annex 69 meeting organized at

the Yonsei University

EA event

presentation

Prague (Czech

Republic)

November

2016

ESCOs presentation at the Annual

conference of Association of

Energy Service Companies

(APES).

BRE information

material

London

(United

Kingdom)

01/03/2017 UK

construction,

especially.

building

services.



CIBSE) stand during Ecobuild

2017

Energy

Team

publication Matera (Italy) 10/05/2017

-

11/05/2017

engineers,

HVAC industry

paper "QUANTUM Total quality

management in building",

including the QUANTUM results,

to be submitted to "50°

Convegno Internazionale AiCARR

- Oltre gli edifici nZEB"

BRE information

material

United

Kingdom

01/10/2017 UK

construction,

especially

building

services.



CIBSE) stand during the UK

Construction Week 2017

REHVA website and

newsletter

15/06/2016 building

professionals

dissemination of the project

press release to the REHVA

contact lists and via social media

REHVA event

presentation

Aalborg

(Denmark)

22/05/2017 building

professionals

presentation of QUANTUM at

the REHVA Technical and

Research Committee at the

Annual Meeting 2016

REHVA website and

newsletter

27/06/2016 building

professionals

dissemination of the newsletter

to the REHVA contact lists and

via social media


16

REHVA event

presentation

Krakow

(Poland)

29/09/2016 building

professionals

presentation of QUANTUM at

the REHVA Technical and

Research Committee (TRC)

Figure 3: Communication plan


17

4 LIST OF FIGURES

Figure 1: Quantum logo ................................................................................................................... 5

Figure 2: Screenshot of the first page of QUANTUM website ........................................................ 7

Figure 3: Communication plan ........................................................................................................ 16

D7.02 COMMUNICATION STRATEGY [Report] · 2019-11-28 · D7.02 COMMUNICATION STRATEGY [Report] Authors: Anita Derjanecz (REHVA), Francesco Mariottini (REHVA) Co-Authors: Niels Delaere

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