This project has received funding from the European Union’s Preparatory Action for Defence Research - PADR programme under grant agreement No 800893 [PYTHIA] D6.3a- Dissemination and Communication activities reporting WP number and title WP6 – Dissemination and exploitation Lead Beneficiary Expert System France Contributor(s) HAWK, BDI Deliverable type Report Planned delivery date 31/10/2018 Last Update 31/01/2019 Dissemination level PU PYTHIA Project PADR-STF-01-2017 – Preparatory Action on Defence Research Grant Agreement n°: 800893 Start date of project: 1 January 2017 Duration: 18 months
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D6.3a- Dissemination and Communication activities reporting · 2019. 2. 6. · D6.3a – Dissemination and communication activities reporting 3 Document History VERSION DATE STATUS
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This document containsmaterial, which is the copyright of certain PYTHIA contractors, andmay not bereproduced or copied without permission. All PYTHIA consortium partners have agreed to the fullpublication of this document. The commercial use of any information contained in this document mayrequirealicensefromtheproprietorofthatinformation.
This report’s goal is to list all communication anddissemination activities undertakenwithin the PYTHIAproject.Anexecutivesummaryfollowshere:
- As a reminder, within T6.2, the consortium will organize a wide range dissemination andcommunicationactivitiesaimedatinvolvingallthestakeholdersoperatinginthesectorofdefenseresearch and technology foresight (and related fields), in order to enhance the impact of theprojectanditsresults.
- Thoseactivitieswill have the shapeofworkshops.Eachoneof themwill beplanned indifferent
Disseminationactivitieswillincludeprojectpresentationsatinternationalconferences,workshopsandseminarsaswellaspublicationsonscientificjournalsandspecializedmagazines.Disseminationefforts will be supported by a series of communication actions targeting specific projectstakeholders, such as distribution of newsletters, press releases and social media contents.Evidencesofthoseundertakenactionswillbepublishedbefore(toannounce)butmostimportantlyaftereveryevent.Plus,wecommittocollectasmuche-mailaddressesaspossibletosendnewstoawiderrangeofpeopleaftereachevent.Thiswaywewillincreasethedatabaseproportionallyoftheactionsthewholeconsortiumwillundertake.
- For the project we have created several spaces online, we increased our digital communication
with the creation of a LinkedIn account, a Twitter account, a YouTube Channel, a Newsletter,specialpostersandleafletsdrawnupbyus.
This reportdescribesall communication&disseminationactivitiesundertakenwithin thePYTHIAprojectfortheperiodM1-M9.Mostspecificallythefocuswillbemadeoncommunicationactivitiesasonlyfewresultswereobtainedandvalidatedduringthis1stprojectperiod.
EpictetusThePaloAltoSchoolsaiditfirst,fromdayoneofthecreationoftheuniverse,ithasbeenproventhatwecannotnotcommunicate.Understandthatitisimpossiblenottonotsendamessage,evenwhenwethinkourselvesasunemotionalandstolid.Planningandcontrollingthiscommunicationweremuchmoreeasieryearsagowhenthecommunicationchannelswerelower.Radio, television, print media, sending of personal mail: before the internet, the communication had abinaryside.Eitheramessagewassenttooneperson,ortoamillionpersons.Butthearrivalofinternethasturnedupsidedownthecommunicationasweknewit.ThearrivalofanindividualmassmediaNowadays,itisaseasytosendinstantlyapersonalizedmessageattheothersideoftheplanet,asitiseasytogetanappropriateresponse.Communicationhadtotakealeapforward,anditdid.AsCharlesDarwinused to say, “It is not the strongest nor the most intelligent spices that survives, but the one mostadaptabletochange”.Taking those assumptions in consideration, wemanage to do our best in order to promote the PYTHIAproject. Without mentioning the obvious fact that we had to create all the adapted online profiles onTwitter, LinkedIn and so on, we also wrote and published a press release and elaborate a tailor-madeNewsletter.ApubliccommunicationforyoureyesonlyAllalongofthisprocesswekeptinmindthechallengeofcommunicateonanotwell-knownproject.Wehadtodealwiththeparadox.Oncewehaveacquiredallthe insandoutofthischallengeweweremoreabletoprovideaneffectiveandaccurateworkthatisexposedinthisdocument.
In general, all communication and dissemination activities must be complied with article 29 —disseminationofresults—visibilityoffundingofGAandwitharticle38—promotingtheaction—visibilityoffunding;
Inaddition to rulesmentioned inGAandbeforepublishinganycommunication, thecommunication textmustbepresented toandvalidatedbyPO.Theexceptioncanbemade for texts thathavebeenalreadyvalidatedinthepast.
In order to be efficient, all communication messages (Twitter, LinkedIn, Newsletter) are prepared inadvance,inthesamedocumentandsenttoProjectCoordinatorforthevalidationbyPO.
The Thirteenth edition of the International Defence Equipment and services Exhibition "Hemus 2018 -Defence,Anti-terrorismandSecurity"washeldfrom30-thofMayto2-ndofJune2018attheInternationalFairPlovdiv.Inthisyear’seditionanadditionalaccentwasputontheareasofcyberandbordersecurity,strategiccommunicationsandautonomousandunmannedsystems.
On an exhibition area of 4436 sq.m. of which 1536 sq.m. indoor and 2873 sq.m. outdoor a total of 69exhibitorswerepresented,outofwhich48Bulgarianand21foreign.Seventeen(17)countriesparticipatedintheevent-RepublicofAustria,RepublicofBelarus,RepublicofBulgaria,FederalRepublicofGermany(5companies), Kingdom of Denmark, State of Israel (two companies), Italian Republic, Canada, People'sRepublicofChina,RepublicofLithuania,KingdomofSpain,RepublicofPoland,UnitedStatesofAmerica(4companies),RepublicofTurkey,RepublicofFinland,FrenchRepublic(4companies)andCzechRepublic.Forthe first time the BulgarianMinistry of Interior participated as an exhibitor with two of its bodies. TheBulgarianAcademiaandUniversitiesexpandedtheirparticipation,with10scientificandhighereducationunitspresentingtheireducationalproducts,servicesandinnovativescientificdevelopmentsinthefieldofsecurityanddefence.Thetradeparametersoftheexhibitionrecordeditsmostsignificantgrowthforthepast10years.
OrganizedbyItalianBlueGrowth(IBG)-promotingcompanytogetherwiththeItalianIndustriesFederationforAerospace,Defence and Security (AIAD), theRegionof Liguria andBlueHub in cooperationwith theItalianNavy-theSeafuture2018editionwilltakeplacefrom19to23JuneintheLaSpeziaNavyBase,Italy.Seafuture is theonlyeventdedicatedto thenavalvesselupgradingand life-cyclemanagementbasedontheuseofthemostsophisticatedtechnologiesavailable.
Seafuture is a 9,000 squaremeters of exhibition space between the historic buildings of theNavyBase,over 40 foreign delegations, 1,500 bilateralmeetings between companies and delegations and betweencompanies themselves, 28 conferences, seminars and workshops regarding both technical and strategicpolicyissues.
Formoreinformation:http://seafuture2018.it
5.2.2 Consortiummember’sparticipation
Figure3-GiuseppeVellapresentingPYTHIAatSEAFUTURE
Zanasi&PartnersandEngineeringhasparticipatedtotheSeaFuture2018event.Onthe21stofJune,theyhave co-organised (with SGD - the Italian General Secretariat of Defence) a workshop titled “EuropeanStrategic Technology Foresight” (http://seafuture2018.it/workshop-european-strategic-technologies-forecasting/)specificallydedicatedtopresentingthePYTHIAproject.Theworkshop’sagendaincludedtalksby EDA’sMr. Eric GIRARD, Cap. Luigi SCHINELLI (Italian National Armaments Directorate), Ing. GiuseppeVELLA,Dr.FabioRUINIandIng.AlessandroZANASI.
5.3 General Assembly of the RAPID club, Directorate General of Armament,MinistryofDefense
5.3.1 RAPIDpresentation
TheRAPID(dual innovationsupportscheme) isasubsidyschemedesignedtobeextremelyresponsive inorder to grant, within four months from the submission of the dossier and the start of the works, afinancingoftheprojects.
Eligible projectsmust be innovative,with high technological potential and have applications in both themilitary and civilian markets. Although they must be carried by an SME or an independent mid-sizecompany, RAPID projects can be collaborative and involve partners of any status (SME, large group,academiclaboratory,etc.).
5.4 Workshop N°1: Sources: stakeholders’ requirements and inputs to datacollection
5.4.1 Workshop1presentation
Figure4-NikolaiStoianovpresentingthePYTHIAproject
Thegoalofthisworkshopwastopresentanddiscusswithinvitedstakeholderstheinitialachievementsinthe development of an innovative methodology for performing strategic technology foresight in thedefencedomain.
The main focus was made on information sources and data collection in the process of developing ofstrategictechnologyforesightmethodology.
The participants were invited to share their experiences in data analysis and technology forecasts fromtheir dailywork. Best practiceswere discussed togetherwith end-user requirements, operational inputsand information sources used, in the attempt to identify themost relevant data and technology-relatedinformation (such as technology patents, scientific publications, prototype descriptions, disseminatedmarketing communications and press releases, industry production& sales public reports, socialmedia,etc.)
The details of theworkshop are recorded in Deliverable D5.1 “Report onWS1 – Sources: Stakeholders´requirementsandinputstodatacollection”.
5.4.2 Consortiummember’sparticipation
Allconsortiumwaspresentduringthisworkshop:
Name Surname Emailaddress Affiliation/organizationname
13:00ð 13:30 Closingtheworkshop&feedbackcollection WAT 13:30ð 14:30 NetworkingLunch BDI
Table10-Agendaofthe4thofJuly
5.4.4 RoundTableWS1
This workshop was a great occasion to organize a Round Table. This Round table with the invitedstakeholderswas focused on best practices and end-user requirements for data collection, analysis andtechnologyforecastsindefencedomain.Topicsfordiscussionwere:
• Information sources for data collection in the process of developing of strategic technologyforesightmethodology;
OrganisedbytheEuropeanAcademyforTaxes,Economics&Law,thiseventgatheredrepresentativesfromtheEEAS,thedefence industryaswellasfromvariousEuropeanMinistriesofDefence(Bulgaria,Estonia,Greece, Finland),with the aimof discussing the newpossibilities and the new challenges related to theEuropeanUnion’sfinancingofdefenceandsecurityactions.
5.6 Workshop n°2: “Big Data Analytics: methodologies for technologyforecasting”
5.6.1 Workshop2presentation
The workshop “Big Data Analytics: methodologies for technology forecasting” took place in Paris onOctober11th,attheIbisStylesHotelinParis.Theexactlocationwas:77ruedeBercy,75012Paris,FRANCE.
Externalexpertsfromdifferentcountries&differentorganizations(privatesector,armamentuniversities)joined the workshop and provided their expertise in field of “Big Data Analytics: methodologies fortechnologyforecasting”.
This workshop was a great occasion to organize a Round Table. This Round table with the invitedstakeholderswasfocusedonthetechnologicalapproachofPYTHIA.The3maintopicswerediscussed.
In order to prepare the second workshop, PYTHIA’s website has been relaunched. The message toannounceitwasasfollows:(wepublisheditontwitterandLinkedInaswell)
“Takealookatourwebsite:http://www.pythia-padr.eu/
You will find there all the information related to the Consortium members, the experts and ourworkshops!”
Report created 24 Oct 2018 10:29 AM GMT Table23-InformationregardingthePressRelease
Statistics:
Total Pickup 6 Exact Match 6 postings Total Potential Audience 123,000 Exact Match 123,000 visitors/day Total Pickup Over Time Date Total Pickup 2018-10-01 6 Total Pickup by Source Type
Source Type Total Pickup online news sites & other influencers 4 Blog 1 PR Newswire 1 Total Pickup by Industry Industry Total Pickup Media & Information 4 Tech 2
Kristina Chatel is the ProjectManager of PYTHIA from Expert System France. She has been planning thesecondworkshopallalongandwaspleasedtointroduceittothefourtyattendees.
GrazianoGiorgi isworking for Zanasi& Partners and explained during the first day of theworkshop thebasicsofthemethodologyusedinPYTHIA,toalltheattendees.
The OECD is a national organization based in Paris, it is the center of knowledge and a global policynetwork.Theirsemantic journeyhasstarted4-5yearsagoandisallaboutknowledgeandaccessibilitytoprovide semantic context to allow experts to navigate. They focus on the truth we can link to theinformation,thelogic,thereasoning,andthelogicoftheontology.
Henri Dou is an emeritus professor of the Aix Marseille University. He has been a pioneer in thetechnologicalwatch inFrance.Hehasbuilt theCenterofRetrospectiveResearchofMarseille1978at theUniversityofAix-MarseilleIII.
Lukas Keicher is a PhD student at the Fraunhofer Institute. He is particularly interested in the strategicimportance of newproducts and product developments for a company and the theoretical knowledge ingeneral.