D6.2 Analysis of Strategic Communication Priorities and ... · The dissemination plan proposed in the project’s DoA highlights the importance of executing the dissemination strategy

Grant Agreement Number: 687458

Project acronym: inLane

Project full title: Low Cost GNSS and Computer Vision Fusion for Accurate Lane Level Navigation and Enhanced Automatic Map Generation

D6.2

Analysis of Strategic Communication Priorities and

Dissemination Plan v2

Due delivery date: 30/11/2017

Actual delivery date: 08/12/2017

Organization name of lead participant for this deliverable: ERTICO - ITS Europe

Project co-funded by the European Commission within Horizon 2020 and managed by the European GNSS Agency (GSA)

Dissemination level

PU Public

PP Restricted to other programme participants (including the GSA)

RE Restricted to a group specified by the consortium (including the GSA)

CO Confidential , only for members of the consortium (including the GSA) X

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Document Control Sheet

Deliverable number: D6.2

Deliverable responsible: ERTICO-ITS Europe

Work package: WP6

Editor: Zane Mezdreija

Author(s) – in alphabetical order

Name Organisation E-mail

Zane Mezdreija ERTICO – ITS Europe [email protected]

Document Revision History

Version Date Modifications Introduced

Modification Reason Modified by

Abstract

This Deliverable provides the guidelines to promote optimally the activities of the project and identifies how the results and knowledge gathered in VRA activities can be disseminated using different channels across various media types.

Legal Disclaimer

The information in this document is provided “as is”, and no guarantee or warranty is given that the information is fit for any particular purpose. The above referenced consortium members shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials subject to any liability which is mandatory due to applicable law. © 2016 by inLane Consortium.

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Abbreviations and Acronyms

Acronym Definition

EC European Commission

PO Project officer

GA Grant Agreement

WP Work Package

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Table of Contents Executive Summary ........................................................................................................................... 7

1. Introduction.................................................................................................................................... 8

1.1 About inLane ............................................................................................................................ 8

1.2. Purpose of Document .............................................................................................................. 8

1.3. Intended audience ................................................................................................................... 9

1.4 Structure of the document ........................................................................................................ 9

2. Dissemination Strategy Introduction ............................................................................................. 10

2.1 Phases of dissemination ......................................................................................................... 10

2.2 Disclosing of results and IP protection issues ......................................................................... 11

2.3 Notification Procedure ............................................................................................................ 11

2.3.1 Urgency notification procedure ......................................................................................... 11

2.4 Objectives .............................................................................................................................. 12

3. Dissemination Strategy Overview................................................................................................. 14

3.1 Dissemination contents .......................................................................................................... 14

3.2 Restricted Access Information ................................................................................................ 14

3.3 Areas of interest (scientific domains) ...................................................................................... 14

3.4 Dissemination target audiences .............................................................................................. 15

4. Dissemination channels ............................................................................................................... 17

4.1 Scientific and broader audience publications .......................................................................... 17

4.2 Conferences and other events, including trade shows and exhibitions .................................... 18

4.3 Workshop ............................................................................................................................... 19

4.4 External Advisory Group ......................................................................................................... 19

4.5 Expected results ..................................................................................................................... 20

4.6 Internal communication and partner contributions ................................................................... 21

4.7 Co-operation with the European GNSS Agency ...................................................................... 21

5. Communication tools ................................................................................................................... 22

5.1. Overview of dissemination channels ...................................................................................... 22

5.2 Website .................................................................................................................................. 22

5.3 Events .................................................................................................................................... 24

5.4 Articles, Publications and Press releases................................................................................ 25

5.5. Templates ............................................................................................................................. 25

5.6 Printed Material ...................................................................................................................... 25

5.7 Social media .......................................................................................................................... 25

6. Visual identity .............................................................................................................................. 26

6.1 Project name .......................................................................................................................... 26

6.2 Logo and guidelines ............................................................................................................... 26

6.3 Typeface ................................................................................................................................ 27

7. Deliverables................................................................................................................................. 28

8. Dissemination activities and methodologies ................................................................................. 29

8.1 Methodology .......................................................................................................................... 29

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8.2 Dissemination log and data repositories ................................................................................. 30

8.3 Dissemination: measurement of results .................................................................................. 30

9. Conclusion................................................................................................................................... 31

Annexes .......................................................................................................................................... 32

Annex I: List of events .................................................................................................................. 32

Annex II: Summary of dissemination activities / spreadsheet ........................................................ 33

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List of Figures Figure 1 - inLane website Homepage ............................................................................................... 23 Figure 2 - inLane website metrics (1 January 2016 – 15 November 2017) ........................................ 24 Figure 3 - inLane Logo ..................................................................................................................... 26 Figure 4 - inLane branding colours ................................................................................................... 27 Figure 5 - inLane Typeface .............................................................................................................. 27 List of Tables Table 1 - Publications with Relevance to inLane .............................................................................. 17 Table 2 - inLane Advisory Board Members....................................................................................... 20 Table 3 - Overview of communication tools ...................................................................................... 22 Table 4 - WP6 - Complete list of Deliverables .................................................................................. 28 Table 5 - Dissemination KPIs ........................................................................................................... 29

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Executive Summary

The inLane Dissemination and Communication Plan includes the project’s overall communication strategy; identifies the target audiences to the project; and presents the internal and external communication channels and tactics that will be used throughout the project. This document explains the dissemination strategy of the project, presenting the contribution expected from the partners. This document includes a non-exhaustive list of graphical items associated with the project (the branding), and instructions on how to use them. This is the second iteration of the deliverable and builds upon the previous deliverable by providing a list of events where inLane has participated, information on website metrics and KPIs to show the progress of the inLane project. A third, and final, edition of this deliverable will be prepared at the end of the project, in M30. This deliverable will be for internal use within the inLane consortium.

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1. Introduction

1.1 About inLane Lane-level positioning and map matching are some of the biggest challenges for navigation systems. We need more accurate and more reliable positioning systems to cater to the growing demand from applications such as enhanced driver awareness, intelligent speed alert and simple lane allocation. There is also a question around the adaptability of navigation systems to these applications. This depends, firstly, on the availability of an accurate common reference for positioning (an enhanced map) and, secondly, on the level of the provided position estimation (integrity). With the help of crowdsourced real-time updates, inLane foresees the generation of local dynamic maps (LDM) that help ADAS applications with enhanced dynamic scene information. Delivering lane-level information to an in-vehicle navigation system and combining this with the opportunity for vehicles to exchange information between themselves, will give drivers the opportunity to select the optimal road lane, even in the case of dense urban and extra-urban traffic. Every driver will be able to choose the appropriate lane and thus reduce the risks associated with last-moment lane-change manoeuvres. inLane proposes new generation, low-cost, lane-level, precise turn-by-turn navigation applications through the fusion of EGNSS and Computer Vision technology.

1.2. Purpose of Document As part of WP6 within the inLane project, task 6.2 includes all the scientific and industrial dissemination activities. The current document highlights the strategy and plan serving as guidance for all dissemination activities throughout the project. It is a living document and may be adapted and altered as the project progresses. The Dissemination & Communication Plan is a reference document that has to be used by all the members of the consortium and, eventually, associated partners as a guide for their communication in relation to the project, both internally within their companies and externally with organisations and stakeholders linked with/interested in the project. The members of the consortium have been meeting regularly throughout the project, at six month intervals. So far, the consortium has met in person four times – once in Prague for the Kick-Off meeting (February 2016), once in San Sebastian (July 2016), and twice in Eindhoven (February and September 2017). Dedicated Work Package calls have also been set up to facilitate work in between the face-to-face meetings. Meeting and discussing regularly has allowed the consortium to assess the progress of the project, including the effectiveness of the communications strategy. A close cooperation between ERTICO, the leader of WP 6, and other inLane partners has been and continues to be essential for the creation of high quality documents, news, articles and other communication materials. In general, the practice that has been established is that ERTICO initiates communication campaigns and then sends requests to partners for their contributions.

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Some typical communication campaigns and activities include the dissemination of project progress and raising overall visibility, representation of inLane in European and international events, and regular updates of the website.

1.3. Intended audience This Communication & Dissemination Plan is aimed at the following audiences and respectively at the fulfilment of the following objectives:

European Commission: to communicate the project strategy and planned activities;

Consortium partners: to coordinate and harmonise their individual dissemination activities.

1.4 Structure of the document The current document consists of the following main chapters:

Dissemination Strategy Introduction

Dissemination Strategy Overview

Communication Tools

Visual identity

Conclusion

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2. Dissemination Strategy Introduction

Dissemination activities are an important aspect of the inLane project. The European Commission has stated repeatedly that dissemination of scientific research results should be one of the defining principles for Europe’s research landscape. Therefore, a special effort has been put into communication and dissemination activities throughout the duration of the inLane project. A set of the following recommendations provided by the EC to engage with the public has become the basis of inLane dissemination activities:

Focus on communicating results rather than processes.

Be interactive by listening and adapting the message regularly, according to the response obtained from the audience and to the expected/obtained results of the activity.

Activities should be selective and targeted in order to maximise impact. Avoid communicating on matters with little or no interest to the outside world.

Particular emphasis should be put on "local" communication and dissemination activities, using partners’ contacts, local press, etc. to ensure a pan-European approach to dissemination at both global and local levels.

Tailor communication to different audiences by responding to the issues that matter locally.

Position the project research within a broader socio-economic and policy context, explaining both the results and their relevance to policy-makers and citizens.

2.1 Phases of dissemination The project success relies on bringing the inLane concepts to the wider market. This wider market and stakeholders will only learn about our work, our ideas and our knowledge, if we are effective in our communication activities. Therefore, it is crucial to have a clear strategy and action plan to reach the wider market. The dissemination plan proposed in the project’s DoA highlights the importance of executing the dissemination strategy in three main phases, explained below.

Awareness building phase (making the project known): to raise awareness of inLane motivation and reasoning behind the project.

Participation phase (targeting defined user groups): to let identified target groups understand the concepts of inLane and the achieved results. In this phase, presentations and examples will be disseminated through the portal and selected events.

Action (influencing practices, products and standards): to receive feedback in the form of demonstration of the results, alternative approaches or new reference implementations. This phase will include events with the end users, gathering new requirements for inLane, etc.

In the first year of the project, inLane focused on the awareness building phase. However now that the target groups, as well as relevant events and publications, have been identified, the dissemination activities have reached the participation phase. Towards the end of the project, the inLane final event, where users will be involved, will provide an opportunity to

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engage in phase three – Action – activities in order to collect feedback from potential inLane application users.

2.2 Disclosing of results and IP protection issues According to Article 27 — Protection of Results - Visibility of EU Funding, each beneficiary must examine the possibility of protecting its results and must adequately protect them, for an appropriate period of time and with appropriate territorial coverage, if:

the results can reasonably be expected to be commercially or industrially exploited and

protecting them is possible, reasonable and justifiable (given the circumstances). When deciding on protection, the beneficiary must consider its own legitimate interests and the legitimate interests (especially commercial) of the other beneficiaries. The protection of any technologies developed by the inLane consortium partners is fundamental for the successful exploitation of project outcomes. The management of the generated knowledge will be performed according to the rules established Grant Agreement and in the Consortium Agreement. GA and CA will be used as the IPR reference document. The obligation to disseminate the results of the project will always be subjected to the obligation to protect results, the confidentiality, security obligations and personal data protection obligations described in the Articles 27, 36, 37 and 39 of the GA, all of which apply preferably to the obligation to disseminate results. If a beneficiary intends not to protect its results, it may need to formally notify the Commission before dissemination takes place.

2.3 Notification Procedure A beneficiary that intends to disseminate its results must give advance notice to the other beneficiaries of at least 45 days, together with sufficient information on the results it will disseminate. Any other beneficiary may object within 30 days of receiving notification, if it can show that its legitimate interests in relation to the results or background would be significantly harmed. In such cases, the dissemination may not take place unless appropriate steps are taken to safeguard these legitimate interests.

2.3.1 Urgency notification procedure The notification of any dissemination action according to the previously disclosed notification procedure is mandatory. For exceptional cases where this period could exceed the deadlines for a dissemination action, the Steering Committee has approved an Urgency Notification Procedure that shortens notification and objection periods as follows:

Notification period: At least 20 days before the publication date.

Objection period: 15 days after receiving the notification. In order to apply to this Urgency Procedure, the partner responsible of the dissemination action shall communicate it to the Coordinator.

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2.4 Objectives As included in the Description of Actions (DoA), the overall project objectives are: The objective is to develop a new generation, low-cost, lane-level, precise turn-by-turn navigation application through the fusion of EGNSS and Computer Vision technology. This will enable a new generation of enhanced mapping information with real-time updating based on crowdsourcing techniques. The resulting lane-level vehicle positioning will bring navigation to a new level of detail and effectiveness.

1. To define user requirements that will be addressed by the inLane prototype, whilst paying particular attention to the optimisation of four main areas: accuracy, reliability, cost effectiveness and availability in urban and suburban areas where GNSS use is challenging. To define the system architecture and specifications in order to ensure the perfect fusion of all components of the inLane system.

2. To develop a low-cost EGNOS/EDAS + GNSS (GPS/GLONASS/Galileo) + IMU +

Computer Vision based positioning module prototype for fast HW/SW in the loop development, which will enable enhanced positioning capabilities and make use of low-cost elements. This precise positioning module will have an interface for linking with smartphone-like platforms for offering the users a friendly Human Machine Interfaces (HMI). In the near future, when mobile phones phone include Galileo capable chipsets this extra module will not be required.

3. To develop new, computer vision based, road modelling (lane modelling), traffic

signal identification and road/traffic element tracking and identification. The road model and the traffic signs will be geolocated according to data provided by the precise positioning module. This road information will be used for creating a new generation of enhanced maps that will enable new generation of driver assistance applications such as lane-level operations.

4. To create a new generation of enhanced maps that will update continuously thanks

to crowdsourcing (information provided by all the inLane navigation users). End-to-end solutions will be generated for updating only specific information. This will also imply the development of standards for coding new road data content classes

5. To define and develop complex fusion and hybridisation algorithms for GNSS, IMU,

Map and Computer Vision technologies for reaching sub-metre accuracy (precise in-lane position). Target performance: 5 cm accuracy related to absolute location.

6. To validate the positioning performance improvement that can be expected from

Galileo and/or EGNSS + IMU + Computer Vision for cartography generation applications

7. To develop system integration into mobile phone platforms for quick prototyping, and

acceleration of the validation and testing process. Additionally, to define the look and feel of a new handheld sensor-based device in terms of its commercial market entry.

8. To implement testing and dissemination phases that will be crucial for assessing and

validating functionality of the solution on the one hand and for end-user acceptance on the other hand. Therefore 2 test phases will be defined, the first one in an especially dedicated high performance test site on the Dutch A270 public highway, which will help validate the requirements and specifications and the second phase in the pilot city of Barcelona involving end-users (RACC) to validate inLane in terms of

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technical performance and user acceptance.

9. To implement a long term (6 months) data collection pilot in real environment conditions involving end users to test the system in its final configuration under the expected range of environmental conditions in which it will be expected to operate once it is commercialised. The tests will be held on highways (suburban scenario) and cities (urban scenario). Therefore two main pilot sites will be used - the cities of Helmond and Eindhoven and the connecting roads A270 and N270 in the Netherlands, as well as the city of Barcelona and all the ring roads and highways around it. The pilots and demonstration will include end-user (RACC) and stakeholder enrolment (ERTICO) to involve them in the project which will reduce the gap to the market and enhance end user acceptance of the inLane products

10. To disseminate the project results to both the scientific community and the end-users

(European drivers) and confirm the conditions for a successful business model. The main focus will be developing a marketing plan for rapid target market penetration. With the help of ERTICO, inLane will be promoted at congresses, workshops and seminars.

The specific aims of this Work Package (WP6) are:

To actively promote the results and benefits of the inLane project to the widest possible audience, including European and national stakeholders.

The preparation of the overall strategy for the inLane exploitation and operation plan; the clear understanding of possible primary and secondary markets for the project results; and the development of a plan for the exploitation of the project results on the national, European and international level.

To manage and protect new knowledge of results. The exploitation plan will be coupled with the dissemination activities to enrich each other. Communication priorities have shifted during the course of the project: In year 1, we were most interested in collecting information and knowledge on organisation and user needs. Now, at the later stages of the project, the focus is on building momentum for development and commercial initiatives. Therefore, communication efforts in the second half of the project will focus on attracting potential commercial development partners, as well as end users.

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3. Dissemination Strategy Overview

3.1 Dissemination contents

The first step in the dissemination plan is to identify the WHAT, i.e., the message or

messages to be disseminated. At this stage, the inLane consortium has identified the following key messages that need to be disseminated:

inLane is granted by the EC under the H2020 programme.

The inLane project’s aim is to develop a new generation, low-cost, lane-level, precise turn-by-turn navigation application through the fusion of EGNSS and Computer Vision technology. This will enable a new generation of enhanced mapping information with real-time updating based on crowdsourcing techniques. The resulting lane-level vehicle positioning will bring navigation to a new level of detail and effectiveness.

The inLane consortium is comprised of European companies, research institutions and universities and experts in different technological and social fields.

The expected results will be the advancement of technology and performance in the key automotive and cartography industry by combining EGNSS positioning and visual-SLAM in conjunction with Semi-Automated Video Annotation, Scene Recognition, Object Recognition and Deep Learning leveraging the next generation of ADAS sensors.

The project’s methodology is based on a survey of existing technologies the development or integration of different components in a unified system and the validation by conducting tests in realistic conditions.

Certain milestones reached during the development of the project, or some deliverables produced.

Participation of the project’s members in conferences or other public events, and publications describing the project in different media.

Novel scientific ideas, methods, and software libraries to the relevant scientific fields, preferably using open access and open source channels.

3.2 Restricted Access Information

It is also important to define which messages should be disseminated, since not all documents and knowledge compiled or generated during the project will be available to the public. Special attention must be given to restrict any dissemination of material classified as confidential. This will be the case for any document containing personal data, contents subject to intellectual property rights restrictions, or those that describe key technologies developed and tested by the consortium during the development of the tests that could compromise the secrecy that could be necessary to obtain patents and avoid potential competitors gaining an advantage.

3.3 Areas of interest (scientific domains)

The dissemination areas of interest for inLane can be divided in three main technology areas. These are: Positioning, ADAS (Guidance) and Cartography. Therefore, the Dissemination plan will be divided into strategical actions in these three areas, due to the

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individualities of each of this technologies and dissemination ways. These three technology areas are related with different more general technology and research fields:

EGNSS: positioning performance improvement that can be expected from GALILEO

and/or EGNSS + IMU + Computer Vision

Computer Vision and Machine Learning: the project’s aims of deploying, adapting

and extending existing approaches to extracting meaning from visual data streams will be interesting to the computer vision and machine learning communities.

Knowledge modelling and data management: the challenges of integrating

data from different sources, building suitable ontologies and evaluating the best data storage and query solutions will be valuable contributions in these fields, particularly when combined with the large scale aspect.

Self-driving cars

Cooperative mobility

Crowdsourcing

Robotics (SLAM related research)

Furthermore, in the non-scientific domain, the insurance industry and legal professions are important stakeholders to be considered by inLane.

3.4 Dissemination target audiences The next step in the dissemination plan is to identify TO WHOM, i.e., the target audience.

The following list identifies the stakeholders that may be interested in the inLane project or its results. We have prioritised the primary communication targets; organisations and individuals with whom we want to have an intensive dialogue on the content of our research and demonstration activities:

Other research initiatives covering synergistic subject matter and national or regional funding bodies;

Private and public institutions in Europe who constitute the route-to-market for the implementation aspects of our work;

Related enterprises that work in the area of Big Data and Video Analytics;

Research communities in areas of direct, specific relevance to the project; and Secondary communication targets with whom we plan to have a less intensive dialogue about outcomes and user experiences include:

Vendors, integrators and sector organisations (other than standards bodies);

The insurance industry and the legal profession;

Wider research community in areas related to our project activities; and

Policy makers at European, national, or regional level. The target audiences have been discussed and selected with the consortium and include the main types of interlocutors to whom the project will be distributing news and communicating inLane’s services and benefits. OEMs, TIER1 and other stakeholders of the automotive industry have been priorities as the key target audience for the communications activities of the project. In addition, the project will seek extensive collaboration with relevant research and demonstration activities. These

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include research initiatives covering synergistic subject matter, end-user communities who can work with early end-users on training and organisational development; related enterprises that work in the area of smartphone applications and automotive industry; research communities in areas of direct, specific relevance to the project; and national or regional funding bodies. Regarding the general public, the project foresees collaboration with well-established organisations, channels and content providers to reach maximum impact at moderate investment. Our communication priorities have shifted during the course of the project:

In year 1 we were most interested in collecting information and knowledge on organisation and user needs.

Now, at the later stages of the project, the focus is on building moment for development and commercial initiatives. Therefore, communication efforts in the second half of the project will focus on attracting potential commercial development partners, as well as end users.

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4. Dissemination channels

4.1 Scientific and broader audience publications We will make all scientific publications stemming from inLane research available through gold open access in accordance with the call. We will select the most appropriate journal(s) for each specific research topic. We will also publish in more popular magazines as these publications have a broader readership. We will select the most appropriate dissemination channel(s) for each specific paper. The list of targeted journals and conferences include but are not limited to:

Table 1 - Publications with Relevance to inLane

Name of the journal or conference Main dissemination aspects

IEEE Transactions on Intelligent Transportation Systems

Related to the design, analysis, and control of information technologies applied to transportation systems

IET Intelligent Transport Systems Interdisciplinary journal devoted to research into the practical applications of ITS and infrastructures

IEEE Intelligent Transportation Systems Conference (ITSC)

Deals with new developments in the field of Smart Transportation for Safety and Sustainability

IEEE Intelligent Vehicles Symposium (IV) Discusses research and applications of Intelligent Vehicles and Vehicle-Infrastructure Cooperation.

Inside GNSS International trade magazine that covers space-based positioning, navigation and timing (PNT) technology for engineers, designers and policy-makers of global navigation satellite systems (GNSS).

The Journal of Navigation Papers on the science of navigation by man and animals over land and sea and through air and space. Subjects include electronics, astronomy, mathematics, cartography, command and control.

Journal of Geodesy International journal concerned with the study of scientific problems of geodesy and related interdisciplinary sciences (positioning; reference frame; geodetic networks; modeling and quality control; space geodesy; remote sensing; gravity fields, and geodynamics)

ION GNSS+ The annual ION GNSS+ conference is the world's largest technical meeting and showcase of GNSS technology, products and services.

European Navigation Conference The European Navigation Conference is the premier conference in Europe in the fields of positioning, navigation and timing, with special emphasis on the European Galileo and EGNOS.

IEEE Transactions on Pattern Analysis and Machine Intelligence

Publishes articles on areas of computer vision and image understanding, pattern analysis and recognition, and selected areas of machine intelligence.

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Machine Vision and Applications Application of computer vision to enhance ADAS and Digital Cartography

Journal of Machine Learning Research International forum for dissemination of machine learning advances.

IEEE Conference on Computer Vision and Pattern Recognition (CVPR)

Annual conference on Computer Vision and Pattern Recognition.

IEEE Transactions on Consumer Electronics Focused on the engineering and research aspects of the design, construction, manufacture of mass market electronics and services for consumers

Sensors Leading international, peer-reviewed, open access journal on the science and technology of sensors

IEEE Transactions on Robotics Publishes represent major advances in the state-of-the-art in all areas of robotics.

IEEE International Conference on Robotics and Automation

Flagship conference for presenting work in the robotics field.

In the scope of the project, some partners will integrate vision-based (or other) algorithms within RTMaps. Besides expanding the RTMaps’ users’ community, interested partners will be able to distribute their algorithms through the RTMaps components store.

4.2 Conferences and other events, including trade shows and exhibitions Over the course of the project, special sessions, workshops and technology demonstrations will be proposed for inclusion in key scientific conferences in the scientific domains identified. Workshops and special sessions will feature contributions from project partners but also from other leading researchers working on similar or related topics. This will ensure that inLane is promoted within the various communities whilst ensuring that the project keeps abreast of the current state of the art. Conferences and congresses offer chances to meet in the same place for short periods of time with different people interested in certain research areas. The main interest for the dissemination plan is the possibility to submit papers to be presented and published in the proceedings. Moreover, they offer chances to learn about other related research projects and make direct contacts with the people that could be interested in inLane or that could offer useful contributions to the project. Given the lifespan of the project, it is likely that results will first be published in conferences, and then, later on, in journals, presenting a more complete description of models and results. Several editions of a given conference will provide chances to show the progress in different phases of the project development, get an updated view on the state of the art in relevant areas and contact parties that could be contacted during the exploitation phase. Therefore, industry or scientific conferences are excellent platforms to disseminate our

findings and start direct conversations with the audience. We aim to get speaking slots at some of the most important conferences for the technology areas of the proposal. Some consortium partners are very active in organising conferences and events.

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Consortium partners who will have a presence at international or regional events will

represent the project where appropriate. The list of targeted events includes but is not limited to:

Space Info days

European Space Solutions

ION GNSS+

European Navigation Conference

Intelligent Vehicle Symposium

IEEE ITSC During its lifetime, there will be multiple opportunities for inLane to present the progress of the project and its potential impact at the key ITS events of the year: the ITS Congresses (European and/or World Congress). inLane has participated in the following ITS Congresses, with either a Special Interest Session (SIS) or a booth in the Exhibition space:

11th ITS European Congress, Glasgow 2016 o inLane participated in the session organised by the GSA, presented the paper

“Low Cost GNSS and Computer Vision Fusion for ADAS” in a general session, and hosted a booth in the Exhibition area.

23rd ITS World Congress, Melbourne, 2016 o inLane hosted a booth in the Exhibition area.

12th ITS European Congress, Strasbourg 2017 o inLane organised a SIS on ‘Exploiting Computer Vision and GNSS

Applications for ADAS and Digital Cartography’ and also had a booth in the Exhibition area.

24th ITS World Congress, Montréal 2017 o inLane hosted a booth in the Exhibition area.

4.3 Workshop Furthermore, one of the key success factors for the project will be the organisation of events (workshop and testing event), which will mobilise the key stakeholders and promote exchanges of ideas and follow-up actions. This workshop will aim to allow the project stakeholders, innovation experts and policy makers to set the ground for the creation of partnerships, to showcase better practices and exchange tools and instruments and to develop schemes for mutual European, national and regional actions and initiatives.

4.4 External Advisory Group The primary role of the advisory group is to provide regular and meaningful input and ensure, as far as practicable, that the project objectives are broadly understood and activities and outcomes communicated to relevant stakeholders and decision takers. The Advisory Board (AB) will meet along with consortium members at least once a year, at specific project deliverables or milestones. The AB will also serve as a dissemination path for the inLane project. Members of the Advisory Board:

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may complement the technical and user requirements and the architecture,

may advise and/or participate in project dissemination and communication tasks, and

will review the project’s process and results and submit short reports during the project execution period, at specific project milestones.

Principally, the members of the Advisory Board will be drawn from ERTICO’s membership (over 100 entities involved in the Intelligent Transport Sector including Research, Microprocessor and Embedded Systems Manufactures, Software Development, Public Authorities, Car Manufacturers, Tier 1 suppliers and OEMs). The current members of the inLane Advisory Board are:

Table 2 - inLane Advisory Board Members

Name Organisation

Phil Jordan IBM

Xavier Rouah INTEMPORA

Serkan Arslan NVDIA

Jean-Louis Sauvaget PSA Group

Manuel Reis-Monteiro Valeo

Francois Fischer ERTICO

Julian Eggert Honda Research Institute Europe GmbH

Antonello Ceravola Honda Research Institute Europe GmbH

David Bétaille IFSTTAR

Alex Unnervik Intel

Brendan Rousseau Tom Tom

Roland van Venrooij TomTom

Jürgen Seybold TeleOrbit / TeleConsult Austria

Gijs Dubbelman TUE

Gorka Vélez Vicomtech

Seán Gaines Vicomtech * In bold – external Advisory Board members, which are not part of the inLane consortium

The Advisory Board has met in annual meetings in September 2016 and October 2017. These meetings have proved to be successful in fostering debates among participants about the best way forward. The consortium has been able to gather useful feedback, which has helped in the development of the inLane application.

4.5 Expected results Another step in the dissemination plan is to identify the WHY, i.e. the goals to achieve when carrying out dissemination activities. The following goals have been defined in a way that could be measurable:

To let the general public be aware that there is a project funded by the European Commission which aims to develop a new generation, low-cost, lane-level, precise turn-by-turn navigation application through the fusion of EGNSS and Computer Vision technology. This will enable a new generation of enhanced mapping information with

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real-time updating based on crowdsourcing techniques. The resulting lane-level vehicle positioning will bring navigation to a new level of detail and effectiveness. inLane will use the fusion of EGNSS and computer vision Technologies to address the open problem of automatic and crowdsourcing cartography generation and lane level navigation.

To provide enough information about the organisations integrating the consortium, to

increase confidence on the expertise and capabilities to reach the project goals.

To inform the scientific community about the goals and technologies on which the

project is based, in order to create opportunities for collaboration.

To promote active participation of final users and interested parties, letting them

contribute with requirements, to follow the achievements of the project during its development and to test the prototypes.

To provide an integrated and common public image of the project, facilitating its recognition and preparing the market acceptance for the resulting products.

4.6 Internal communication and partner contributions The elements of the inLane visual identity (e.g. logos and templates) as well as all materials produced are available to consortium partners via the online collaboration tool Podio. Restricted information and results published by other activities, relevant to inLane, can be made accessible through Podio. In addition to the Work Package leader, ERTICO - ITS Europe, the following partners are involved in the activity of WP6:

Vicomtech IK4

Honda Research Institute Europe GmbH

Intel Corporation Germany

Teleconsult Austria

TomTom International BV

Technical University of Eindhoven

IFSTTAR

IMI

4.7 Co-operation with the European GNSS Agency The project dissemination efforts follow the guidance provided by the European GNSS Agency (GSA) that was shared with the consortium during the Kick-Off meeting. These include: the colour of the logo, the use of the common EGNSS project banner and co-operation on sharing content and resources, as well as interacting on social media.

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5. Communication tools

5.1. Overview of dissemination channels The table below describes the various communication channels the project will use.

Table 3 - Overview of communication tools

Tool Description

Website The main up-to-date communication channel informing on the latest developments, providing background information on the project, partners etc.

Online news Informing about updates, developments, participation to events

ERTICO Network website Online information portal dedicated to Intelligent Transport Systems (ITS)

ERTICO Network newsletter Weekly highlights on news, events, policy and more

ERTICO Network social media Twitter (4,900 followers) and LinkedIn accounts (2,000+ participants in the group)

ERTICO Network database Cca 15,000 stakeholders

Presentations General introductory presentation of inLane

Business card A business card sized flyer containing the main contacts and logo of the project

Flyer / leaflet 4 page flyer with general description of the project / distributed at events

Partner dissemination channels Websites, press releases, social media

5.2 Website The website (www.inLane.eu) is the first and most important communication channel of the project, as it is the first landing place for external visitors/stakeholders interested in the project. The project website was launched in March 2016 and is directly managed by the WP6 leader (ERTICO - ITS Europe) The website features regular updates with news on the meetings and progress of the project, participation in events and project workshops, videos, and press releases. Key functions include:

To disseminate the latest news on campaigns, achievements, meetings and events;

To share presentations, reports and any other material in order to report on the discussions that took place at events where inLane was present;

To store electronic versions of the printed communication material, such as brochures and the inLane logo;

To give a central information contact point: [email protected]

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The website design follows the inLane brand identity. The website contains the following sections and subsections:

Homepage – landing page featuring the latest news and upcoming events. The homepage also includes a video presenting the inLane project.

About – together with the subpages, provides a brief overview of the project, including a short factsheet on the mission and objectives of inLane, as well as the funding, duration, and consortium of the project.

o Vision o At a glance o Objectives o Activities o Consortium

inLane Solution – together with the subpages, presents the more technical elements of the project, such as the architecture of the inLane applications and the three stages in which the inLane applications will be developed.

o Architecture o Technology o Approach

News – includes the latest news from the project

Events – includes an events calendar

Library – the library gives access to various public documents including deliverables, journal articles, press releases, presentations, and so on

Get in Touch – the page displays an easy to use contact form where those interested can get in touch to learn more or participate

Figure 1 - inLane website Homepage

The screenshot from Google Analytics below shows that the inLane website in two years has established a fairly large follower base, with many new visitors coming to the website to learn more about inLane. In the time period between 1st January 2016, when inLane started, and 15 November 2017, when this deliverable was written, there have been a total of 5,520 sessions logged on the website, from 3,931 unique users. Nearly three quarters of the visitors to the inLane website are new, whereas 28% have visited the inLane website once

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and have returned for more information.

Figure 2 - inLane website metrics (1 January 2016 – 15 November 2017)

5.3 Events Throughout the 2,5 year lifespan of inLane, the project will be presented at different levels (direct participation, stand, promotional materials, session, paper etc.) at events. Each partner is required to indicate the events (only relevant for inLane where they presented the project) they participated in or to which they are planning to go. A non-exhaustive list of relevant events in the following years is included in Annex I. In particular, each partner has to report on:

Type of activity (showcase event, workshop, networking event, article, interview etc.)

Name event

Date

City and country

Type of audience/target group

Number of participants

Countries, cities, regions addressed Annex II presents a comprehensive list of all events where inLane has been presented until now and includes information on all these categories.

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5.4 Articles, Publications and Press releases

inLane plans to publish 5 articles in technical journals throughout the course of the project. These can be effective tools to communicate to a specialized audience and they could be targeted to promote the results of specific working groups. In addition, less technical articles may be published over the course of the 2.5 year lifespan of the project in specialised magazines such as Thinking Highways, Traffic Technology International, Intelligent Highways, ITS Solutions, Eurotransport, ITS International. Furthermore, where partners are in contact with national specialised press, they could be required to place information about inLane in relevant magazines.

5.5. Templates

A PowerPoint (PPT) presentation template of the project has been developed by ERTICO. All partners will use slides from this PPT when presenting the project internally, as well as to third parties. They can add their logo to the original PPT, but they should check with ERTICO before the presentations are given. At the same time, partners should inform ERTICO of where and when presentations will be given. Both the template and the standard presentation can be downloaded from Podio, which is accessible to all partners. Further, a Word template document has been produced for deliverables.

5.6 Printed Material

Over the project lifetime, the consortium will produce some printed materials mainly under the initiative of ERTICO. These include a roll-up banner, a general brochure, and a final brochure.

5.7 Social media For maximum reach, the Consortium has decided to use the social media channels of ERTICO to disseminate on two primary channels: Twitter and LinkedIn. The official twitter account of ERTICO is @ERTICO with approximately 4,900 followers (17.11.2017).On LinkedIn, the partnership is operating a group: ETICO-ITS Europe with a follower base of approximately 2,000 members (17.11.2017). Partners are encouraged to join dissemination efforts on social media using the hashtag: #inLaneproject or #inLane. At the moment, there are more than 50 Tweets linked to the hashtag #inLane that have been posted between 1st January 2016 and 17th November 2017, identifiable by searching for the hashtag on the social network.

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6. Visual identity

6.1 Project name The name of the project is inLane, the tagline of the project is: “Lane navigation technology” which may or may not appear together with the logo.

6.2 Logo and guidelines The logo is meant to appear on every inLane related item (documents, banners, videos, give-aways, etc.). The logo can be used with or without the tagline. Below all the possible uses of the logo, the pantone and font, and guidelines on how to use them are illustrated. An initial 6 versions were prepared and presented to the consortium at the kick-off meeting that took place in Prague in February 2016. After discussions and detailed feedback collection the project logo was developed, circulated to the consortium and finalized inclusive of several versions and guidelines.

Figure 3 - inLane Logo

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Figure 4 - inLane branding colours

6.3 Typeface The official typeface of the project is DIN.

Figure 5 - inLane Typeface

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7. Deliverables

Table 4 - WP6 - Complete list of Deliverables

No. Title Type Partner Target

D6.1

Analysis of strategic communication priorities and dissemination plan v1

report ERTICO M11

D6.2

Analysis of strategic communication priorities and dissemination plan v2

report ERTICO M23

D6.3 Marketing Materials other ERTICO M1

D6.4 Report of annual dissemination activities v1

report ERTICO M12

D6.5 Report of annual dissemination activities v2

report ERTICO M30

D6.6 Business and exploitation plan - v1

report ERTICO M12

D6.7 Business and exploitation plan - final

report ERTICO M30

D6.8 Report on protection and use of foreground IPR

report VICOM M6

D6.9 Standardisation plan v1

report IFSTTAR M18

D6.10 Standardisation plan v2

report IFSTTAR M30

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8. Dissemination activities and methodologies

8.1 Methodology The Dissemination Plan includes a selection of some indicators aimed at measuring the results of the dissemination activities. The initial list of indicators will be maintained and reviewed periodically by the coordinator and all the consortium partners. The plenary conference calls every 2 weeks allows to review the status of the planned and completed activities, update the indicators and make the necessary adjustments to ensure the fulfilment of the overall Dissemination Plan goals. During the periodical revision of the dissemination activities and indicators, some refinements shall be made to the initial set of indicators, identifying new sub-categories that present a more accurate and complete overview of the results.

Table 5 - Dissemination KPIs

KPI Phase 1

(M01-M12) Phase 2

(M13-M24) Actual

(until M23) Phase 3

(M25-M30) Total

Number of scientific publications in peer-

review journals 0 1 1 1 2

Number of scientific publications in peer-review International Conferences and

Workshops

1 4 5 5 10

Number of inLane special

sessions/Workshops co-located at International

Conferences

1 1 2 1 3

Number of events attended representing

the inLane project 2 3 12 4 9

Number of press notes delivered to media

1 2

2 4

Number of references in media (offline and

online) 1 2 5 5 7

ERTICO Newsletter distributions with articles

about inLane (online) 0 2 3 2 4

Number of unique visitors in the website

50 300 3,931

500 850

Number of tweets/posts in the partners’ social

media channels 12 64 ~50 50 126

References to inLane can be found on the following websites:

European GNSS Agency (https://www.gsc-europa.eu/news/inLane-uses-galileo-for-lane-level-positioning)

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Website on connected and automated driving (https://connectedautomateddriving.eu/project/inLane/)

EGNOS website (https://www.egnos-portal.eu/news/driving-towards-autonomous-vehicle)

COSMOS Space NCP Network (http://ncp-space.net/wp-content/uploads/2016/10/CZ-D2-06-Case-study-TAXISAT-inLane_Velez.pdf)

Cloud LSVA website (http://cloud-lsva.eu/event/cloud-lsva-inLane-combined-advisory-board-meeting/)

Several partner websites News items published on the inLane website have often been republished by consortium partners, thus increasing the reach of inLane dissemination activities. inLane has established good cooperation with the Cloud LSVA project, due to the complimentary nature of both projects. Therefore, there have been mentions of inLane on the Cloud LSVA website, and vice versa. Overall, inLane is in a good position to achieving all KPIs. In the last months more focus will be put to promote the project, its results and the inLane application on Twitter. This will help attract both commercial businesses interested in the inLane solution, as well as individual users.

8.2 Dissemination log and data repositories During the development of the inLane project, a spreadsheet will be shared among all partners keeping an updated summary of all dissemination activities and results (see Annex II). More detailed description of the activities is maintained using Podio (the project management web tool used by the partners) and a copy of the files related to each activity will be collected in Podio.

8.3 Dissemination: measurement of results The primary tool used to measure the online analytics (i.e. website) will be Google Analytics. Some metrics for the website, based on Google Analytics were made available under the section about the inLane website. In addition, the partners are requested to provide a detailed breakdown of all dissemination activities related to the project (e.g. press notes, publications, events etc.) ERTICO will monitor and evaluate the efforts and provide an annual overview of these activities plus progress towards achieving the success criteria.

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9. Conclusion

The current document, D 6.2, provides an update to the initial dissemination plan provided in deliverable D 6.1. As evident from the provided KPIs, the inLane dissemination plan is achieving its objectives. Therefore, this deliverable only provided only slight alterations to the initial deliverable. Most of the new contents in this deliverable is used to show that the objectives outlined in D6.1 are being achieved. Nonetheless, it is important to keep this momentum throughout the final months of the project and engage with users more directly, in particular during the final event foreseen for the end of the project. This deliverable therefore remains a living document. The dissemination opportunities envisioned in this document are not to be considered as an exhaustive list. Additional opportunities might be taken into account in order to expand the reach of inLane dissemination activities. Therefore inLane partners are invited to share any ideas they have that they think can improve the outreach of inLane’s communication, including contributions to events and congresses. A third, and final, update to this deliverable is planned for M30 and will be intended for internal consortium use only. More information about the inLane dissemination activities will be available in D6.5 Report of annual dissemination activities, also due in M30.

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Annexes

Annex I: List of events In 2016 and 2017, inLane has been presented at the following events. 2016

European Space Solutions

11th ITS European Congress

Space Info Days 2016

Internet Festival 2016

European Week of Regions and Cities

23rd ITS World Congress

IEEE 19th International Conference on Intelligent Transportation Systems 2016

Smart City Expo 2016 – GALILEO 4 mobility conference 2017

6th Open Auto Drive Forum Meeting

EU – Japan Cooperation Towards Tokyo 2020: Tapping into the Potential of GNSS

12th ITS European Congress

Workshop: New Challenges in Neural Computation and Machine Learning

4th International Symposium on Future Active Safety Technology towards Zero Traffic Accidents

IEEE 20th International Conference on Intelligent Transport Systems

24th ITS World Congress

Smart City Expo World Congress 2017 In the remainder of the project, we have identified some additional events that will be targeted, including:

AHORN 2017 (23 - 24 November 2017)

25th ITS World Congress (17 – 21 September 2018)

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Annex II: Summary of dissemination activities / spreadsheet

Type of activity (event type, workshop,

article, interview,

press release, etc.)

Article / Presentation Title

Event / Conference /

Journal Name Date/Issue Country, City

Type of audience, target group

Impact (number of attendees,

reach, press publication,

circulation etc.)

Countries, cities,

regions addressed

Conference

Satellite Navigation and Computer Vision Fusion for Accurate Lane Navigation

and Automatic Map Generation

European Space Solutions

2016 01.06.2016

The Hague, Netherlands

Professional audience 1,481 attendees Europe

Conference (Technical

Paper)

inLane: Low Cost GNSS and Computer Vision

Fusion for ADAS

ITS European Congress 2016

06.06.2016 Glasgow,

Scotland, UK Professional audience 2,000 attendees Europe

Information Day

From TAXISAT to inLane: Towards Low Cost GNSS

and Computer Vision Fusion for Acc

Space Info Day 2016

05.10.2016 Prague, Czech

Republic Professional

191 registered attendees

Europe

Workshop Innovazione tecnologica

Preparare la strada ad una mobilità sostenibile

Internet Festival 2016

06-09.10.2016

Pisa, Italy Digital world and new

technologies professionals Italy

Workshop

Contribution of the European GNSS to the

Smart Mobility in the Regions and Cities

European Week of Regions and

Cities

10-13.10.2016

Brussels, Belgium

Members of the European Committee of the Regions, the European Parliament and national, regional and

local politicians; representatives of private

companies, financial institutions and European and national associations; journalists from European, national, regional and local

Europe

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media outlets; researchers, PhD or

masters students and practitioners in the field of

European regional and urban policy.

Exhibition Booth disseminating

inLane ITS World

Congress 2016 10-

14.10.2016 Melbourne, Australia

Professional audience 11,000

attendees Worldwide

Workshop Presentation and

Discussion of inLane Project

SaPPART Action General

Meeting: Internal

21.10.2016 Athens, Greece Experts on GNSS standardisation

~30 participants Europe

Conference (Scientific

Paper)

Camera to Map Alignment for Accurate Low-Cost

Lane-Level Scene Interpretation

IEEE 19th International

Conference on Intelligent

Transportation Systems (ITSC)

01.11.2016 Rio de Janeiro,

Brazil Scientific community ~400 attendees Worldwide

Conference

inLane – Low Cost GNSS and Computer Vision

Fusion for Accurate Lane Level

Smart City Expo 2016 –

GALILEO 4 mobility

conference

17.11.2016 Barcelona,

Spain Professional audience ~75 attendees Worldwide

Forum 6th Open Auto Drive Forum

Meeting 16.02.2017

Brussels, Belgium

Automotive, navigation, research

101 attendees Europe

Public Seminar

EU – Japan Cooperation

Towards Tokyo 2020: Tapping

into the Potential of

GNSS

07.03.2017 Tokyo, Japan Policy makers, R&D, Automotive industry

Japan, EU

Journal article

Gorka Velez, Oihana Otaegui. Embedding

vision-based advanced drive assistance systems: a

survey.

IET Intelligent Transport Systems

April 2017 - Scientific community - Worldwide

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Conference SIS: Satellite technology

applied to mobility

12th ITS European Congress

19-22.06.2017

Strasbourg, France

Industry, automotive, research/academic, ITS

suppliers

2000+ attendees

Europe

Workshop (Scientific Abstract)

Strategies for Improving Camera to Map Alignment

Workshop: New Challenges in

Neural Computation and Machine

Learning

12.09.2017 Basel,

Switzerland Scientific community Worldwide

Conference (Scientific

Paper)

Relational Local Dynamic Maps for Driving Situation

Analysis

4th International Symposium on Future Active

Safety Technology

towards Zero Traffic Accidents

18-22.09.2017

Nara, Japan Scientific community ~250 attendees Worldwide

Conference (Scientific

Paper)

Behaviour-Based Relative Self-Localisation in

Intersection Scenarios

IEEE 20th International

Conference on Intelligent Transport

Systems (ITSC)

16-19.10.2017

Yokohama, Japan

Scientific community ~500 attendees Worldwide

Exhibition Booth disseminating

inLane ITS World

Congress 2018 29.10.2017 – 02.11.2017

Montreal, Canada

Professional audience ~10,000

participants Worldwide

Journal article P.-Y. Gillieron, F. Peyret, F. Fischer. A strong position.

Thinking Highways

October 2017

- Professional audience 2,000+ Worldwide

Conference Exhibition booth and

presentation Smart City Expo World Congress

14-16.11.2017

Barcelona, Spain

Professional audience ~17,000 visitors

to the conference

Worldwide