Funded by the Horizon 2020 research and innovation programme of the European Union (GA 769638) Project Acronym: INTEND Project Title: INtentify future Transport rEsearch NeeDs Project Number: 769638 Topic: MG-8-7-2017 Type of Action: Coordination and support action D5.1 Dissemination and exploitation strategy plan (Version 1, 29/11/2017)
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Funded by the Horizon 2020 research and innovation programme
of the European Union (GA 769638)
Project Acronym: INTEND
Project Title: INtentify future Transport rEsearch NeeDs
Project Number: 769638
Topic: MG-8-7-2017
Type of Action: Coordination and support action
D5.1 Dissemination and exploitation
strategy plan
(Version 1, 29/11/2017)
D5.1 Dissemination and exploitation strategy plan
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Deliverable: D5.1 Dissemination and exploitation strategy plan
Work Package: WP5 : Dissemination, Communication and Exploitation
South East Europe Transport Observatory (SEETO), Swiss cities authorities. Further,
transport stakeholders that the INTEND consortium will approach can be found in section 5.
2.4 Policy makers and influencers
The ultimate goal of INTEND is to provide a research agenda that can be used for policy
drafting. Relevant stakeholders include transport decision and policy makers as well as
D5.1 Dissemination and exploitation strategy plan
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regional, national, and European authorities linked to decision-making processes and funding
agencies. The policy recommendations will be enabling informed decisions. In addition each
partner will reach out to various national organisations and organisations that may influence
transport /technology policy and decision making.
A target number of 100 such informal meetings is foreseen in the project based on the
amount of stakeholders presented at Table 1. About 50 such meetings are expected to take
place with relevant stakeholders that are regularly contacted by the project partners. In
addition, at least another 50 meetings are anticipated to take place within the context of the
events that will be attended by the partners as part of the secondary dissemination activities
and other national and European level events.
3 INTEND visual identity
Under the guidance of CERTH / HIT, a professional graphic designer has developed a logo
and visual identity templates comprising diverse dissemination materials (e.g. flyer,
newsletter, PPT template) in accordance to the H2020 visual guidelines. This visual identity
ensures high recognition value of INTEND throughout various communication channels.
The INTEND logo (Figure 3) consists of a graphic element and the project acronym. The
graphic element refers to the modes of transport hence the different colours and arrow
directions (land and rail together with green colour, air with deep blue colour, water with light
blue). The cross-linkage between the lines depicts the interconnectivity and cooperation of
these modes of transport.
Figure 3. INTEND logo
4 Communication material
In order to maximize the potential for the successful exploitation of INTEND and the uptake of the project’s method and outcomes, the dissemination activities in DCP have been designed following a number of objectives and proposing a number of methods, which are summarized in the following table (Table 2):
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Table 2. Overview of dissemination activities
OBJECTIVE MEANS TARGET GROUP MEASURABLE
INDICATORS (target
value)
Raise the profile of INTEND
Multimedia Conference Presentations/attendance Posters, rolls-ups, Banners, Brochures Media Highlights
All Members of
the public,
attendees of the
final conference
and stakeholders
Presentations at Conferences (4); Number of viewers of project audiovisual material in YouTube (>1,000); Multimedia presentation (1); number of entries (articles, podcasts, interviews) in local-regional-national media (30); Project website visits
(>9000)
Enhance the stakeholders understanding on INTEND
Project website All Number of visits to
project website
(>9000)
Project Newsletter, social media campaign (Facebook,Twitter, LinkedIN)
General public Media Research Policy makers
Number of newsletters (3); number of newsletters recipients (1,000); number of aggregated “followers” (2,000); Article in Wikipedia (1); social media updated regularly
Seminars, scientific papers, publications
Academia Number of papers
and publications (4)
Press releases All Number of releases (2)
Networking All Final event (50+ participants)
Drive action: support the dissemination & exploitation of the INTEND results
Presentations, articles, stands at fairs-events, contribution to platforms, networks and relevant organizations, follow up activities
Research Industry Policy Makers CSO/NGOs
Networking and participation in relevant events (10); Industry related events (4); number of local presentations (10), number of informal meetings with local private companies, public authorities,
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policy makers (100)
Mainstreaming: feeding results and experiences into policy
Deliverables, presentations, meetings with relevant experts, specific policy papers/briefs
Policy Makers
Deliverables of project (11) meetings and gatherings with policy makers (4); policy recommendations (3) D4.1, D4.2, D4.3
To accomplish the dissemination activities targets, the partners will exploit meetings with the
relevant stakeholders that they regularly consult with, by including an INTEND discussion
item in the meeting agendas, as well as the meetings listed under secondary dissemination
activities as noted under section 2.4 Table 6
A break down and allocation of the dissemination activities to each partner of the target set in
Table 1 are presented at Table 3 below
Details on how to attain the quantitative targets are presented in section 5.10- Reporting and
monitoring of dissemination activities. A relevant section with specific details on how the
targets have been achieved will be included in the project final report.
Table 3. Allocation of targets per partner for dissemination activities
Partner Indicator Target
CUE
Presentations at Conferences 1
Number of entries in local regional national media 6
Newsletters recipients 200
Social media followers 400
Number of publications/papers 1
Number of press releases ( produced by CERTH, distributed to media by the partner)
1
Networking and participation in relevant events 2
Industry related events 1
Local presentations 2
Informal meetings with local private companies, public authorities, policy makers
20
Meetings and gatherings with policy makers 1
CERTH
Presentations at Conferences 1
Number of entries in local regional national media 6
Newsletters recipients 200
Social media followers 400
Number of publications/papers 1
Number of press releases ( produced by CERTH, distributed to media by the partner)
1
Networking and participation in relevant events 2
Industry related events 1
Local presentations 2
Informal meetings with local private companies, public authorities, policy makers
20
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Meetings and gatherings with policy makers 1
FTTE
Presentations at Conferences 1
Number of entries in local regional national media 6
Newsletters recipients 200
Social media followers 400
Number of publications/papers 1
Networking and participation in relevant events 2
Industry related events 1
Local presentations 2
Informal meetings with local private companies, public authorities, policy makers
20
Meetings and gatherings with policy makers 1
ZHAW
Presentations at Conferences 1
Number of entries in local regional national media 6
Newsletters recipients 200
Social media followers 400
Number of publications/papers 1
Networking and participation in relevant events 2
Industry related events 1
Local presentations 2
Informal meetings with local private companies, public authorities, policy makers
20
Meetings and gatherings with policy makers 1
TUB
Presentations at Conferences 1
Number of entries in local regional national media 6
Newsletters recipients 200
Social media followers 400
Number of publications/papers 1
Networking and participation in relevant events 2
Industry related events 1
Local presentations 2
Informal meetings with local private companies, public authorities, policy makers
20
Meetings and gatherings with policy makers 1
4.1 Project flyer
The project flyer is an essential tool to raise awareness on the project. Specifically, the leaflet
will provide all the necessary information in a concise form regarding the project and its
objectives and targets. Printed copies of the brochure (1000 copies) will be distributed
among the partners, ensuring that the core information will be widely spread among project
partners and stakeholders. The flyer will be a threefold A4 flyer. It will provide the following
info: Project logo, logos of project partners and their map location with their websites, a
project scope, specific objectives, results and impact. Furthermore, the flyer will provide
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contact details of the coordinator including online website of the project and the respective
social media identities for Facebook®, Linked-In ® and Twitter®.
4.2 Powerpoint template
A Powerpoint template will be developed for the use by all partners for project- related
internal and external presentations.
4.3 INTEND project website
A project website is to be created by Month 2 November 2017, under the responsibility of
TUB. It will contain introductory information describing the project, its goals and objectives,
details of the consortium partners and a workplan. Furthermore, project deliverables will be
posted on the website including two major features of the website based on the projects
results: a) the transport research database and the b) updated Transport Synopsis Tool.
Details for contacting the consortium members will be made available on the project’s
website. Thus the website is intended for any interested public party.
More specifically it will have different access levels, downloading function for public
deliverables, access to the transport project database and forwarding function to the
Transport Synopsis Tool. The INTEND consortium will ensure that the project website and its
content is advertised in many platforms including TRIMIS, Eltis and UITP research platforms.
The INTEND project website will be accessible at http://www.intend-project.eu/ and launched
by M2 (30.11.2017). As task leader TUB is responsible for the technical development of the
website all the other partners are providing support with the concept and contents of the
website. Moreover, all partners will proactively deliver contents and material for keeping the
website up-to-date. The partners CUE, CERTH and TUB will have administrator rights to
change the website content on request of the other partners. The INTEND project website
will feature the following functionalities:
Overview of project concept, objective, partner description and contacts,
consortium, activities, publications and deliverables, news
Link to social media (Facebook®, Linked-In ® and Twitter®)
Sign-up for project’s newsletter
Entrance to the data-repository
Forwarding function to the Synopsis tool
4.3.1 Web indexing
In order to guarantee that the website is included in the search results of search engines,
different actions have to be taken. The three most important search engines are Google
(approx. 1.6 billion visitors per month, Bing 400 million visitors per month, Yahoo 300 million
visitors per month). [https://searchenginewatch.com/2016/08/08/what-are-the-top-10-most-
popular-search-engines/]
The main prerequisite for being included in the search results of a search engine is that the
site has been indexed by the search engine. In order to continuously update the list of
accessible websites, every search engine operator uses so called ‘crawlers’ that are
constantly scanning the internet for new websites.
For that reason, main actions to make search engines aware of new websites are:
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Creating a sitemap on the webpage server that informs the crawler about the website,
Informing the search engine operator about the website (e.g. for Google this can be
done via the webpage developer options included in Gmail accounts),
Adding the website URL to sections of other topic-related websites,
Distribution of the URL via social media accounts.
The first two actions are part of the website creation process, the last ones are depending on
the successful implementation of the dissemination strategy which includes a constant
presence in social media and other dissemination channels.
For the Intend website the first two options are included in the process of creating the
website and have thus been already completed. The other activities mentioned, will be
intensified with further progress of the project.
4.3.2 Improving Search Ranking
The process of improving the search ranking of websites is known as search engine
optimization or search marketing or short SEO (Thomas, 2017).
Although every search engine crawler uses different algorithms to assess and evaluate the
importance of a webpage, the main criteria supporting high ranks among other search results
can be summarized as follows (Thomas, 2017):
High quality content,
Building quality natural backlinks to the website,
Anchor texts in backlinks,
On page optimization for search engines,
Additional search factors
o Page load speed,
o Https,
o Visitor usage
Due to the very short project runtime some of the upper mentioned criteria can only be partly
addressed as they are related to a constantly followed marketing strategy.
Nevertheless, the consortium subcontracted a professional company for the website
development. The integration of state of the art templates and plug-ins - an in matters of
appearance and usability very attractive output - will be reached, that can optimally present
the content. Moreover, the project website will contain different presentation formats showing
in-depth information (project description, methodology etc.) and advanced easy to handle
applications like pop-up windows for brief descriptions (e.g. a slideshow explaining the
project in 90sec.). The website will be responsive, meaning to be also readable when using
smartphones.
Building high quality natural backlinks to the website is part of the dissemination strategy. By
describing the site on the project partner websites, in newsblogs, networking sites and
conference sites the creation of backlinks can be realized. Since the consortium already
plans to undertake various dissemination actions this criterion is being addressed as well.
The strategy of building anchor text in text links will not be addressed explicitly, as this
procedure was used too often and partly abused.
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The on-page optimization for search engines is something that will be addressed during site
development.
Additional search factors are addressed as well and will be considered during site
development. During the project added visible content, especially images, will be checked
before upload to guarantee an optimal quality and size (data) balance. The site will use the
“https” protocol.
Visitor usage is an indirect factor and can be measured through the click through rate
(search query and website hit) and the dwell time (time that visitors spend on the page
before coming back to the search engine). Since the ranking algorithms are constantly
changing, it is hard to estimate which data is finally being analyzed
[https://moz.com/blog/the-2-user-metrics-that-matter-for-seo]. Moreover, being also subject
to competition, search engines will not publish the list of data that is being used by them.
However, the last factor (dwell time) can be influenced by the way the content is being
presented. For the Intend webpage the long information is only being accessible via
subpages and popping up content will require at least one to one a half minutes of time. This
will help to keep visitors on the page and thus deliver positive scores.
From the technical point of view there are several website plug-ins existing that help to check
and monitor new contents, posts, backlinks to support SEO. The project will also make use
of the capabilities of such tools.
5 Dissemination and stakeholders’ dialogue
In order to ensure an effective dissemination and stakeholders’ dialogue the INTEND project
will have three main communication actions comprising:
Audio-visual material (project website, Newsletter, Social Media, digital webinar)
Publications (Press releases, articles in scientific journal)
25 M12 Presentation, leaflets and SYMOPIS 2018: FTTE
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networking XLV Symposium
on Operational
Research, 22-28th
September, 2018,
venue – TBD,
Serbia15
26 M12 Presentation, leaflets and
networking
The 21st EURO
Working Group on
Transportation
Meeting, EWGT
2018, 17-19
September 2018,
Braunschweig,
Germany
FTTE
27 M12 Final conference/ additional
networking
ICTTE Belgrade
2018
(27.-28.
September 2018)
All
5.4 Digital webinar
Considering the importance of the ANP model evaluation, a digital webinar will be organized
by FTTE in order to gain the evaluation efficiency. Thus, the whole event will consist of two
stages – the explanatory stage and the ANP model evaluation stage. In the explanatory
stage, the webinar platform will be used to prepare participants for taking part in the
evaluation process. The webinar is expected to be like a short movie that gives instructions
about how to answer the survey. It will be conducted by the moderator, who will present the
goals, which should be reached by ANP model evaluation, as well as some important steps
that should help participants to better understand the survey process. The webinar platform
is based on Java and Adobe Flash; it will have fully interactive capabilities for all users
(controllable by moderator/administrator), highly tunable audio/video streaming and
document/presentation sharing capability.
The ANP model evaluation stage is the second stage of the digital webinar. It will be
organized in a form of survey and driven by the Custom Multiservice Platform (CMSP16).
CMPS will proactively monitor the consistence of participants’ responses. In case of
inconsistent response, ANP intelligence engine will suggest such a response is more
consistent to the corresponding relations. CMSP is custom coded fully interactive survey that
is consisted of the PHP17 based survey frontend, MySQL18 custom database, as well as
15 No online link yet. This conference has been taken place for around 50 years and it is well known among the
researchers in the Balkans. The conference is about operational researches, but several sessions are regularly
devoted to the transport researches. On-line link will be established soon 16 Custom Multiservice Platform (CMSP) is custom coded fully interactive survey, developed by FTTE 17 PHP, which stands for “PHP: Hypertext Pre-processor” is a widely-used Open Source general-purpose
scripting language that is especially suited for development of interactive web pages. 18 MySQL stands for a widely-used Open Source relational database management system. It is designed for the
purpose of programming and managing data stored in databases, by using Structured Query Language (SQL).
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Python 19 based evaluation engine with ANP 20 intelligence. Digital webinar and CSMP
engines will designed in a way to fully protect participant’s privacy.
During ANP model evaluation stage, webinar channel will be opened for verbal and chat
consulting purposes. The webinar will take place in project month 7 (April 2018).
5.5 Wikipedia
An INTEND Wikipedia page will be created with a brief project description and a link to the
website.
5.6 Social media
5.6.1 Facebook®
Facebook is a popular free social networking website that allows registered users to create
profiles, upload photos and video, send messages and keep in touch with friends, family and
colleagues. The site, which is available in 37 different languages, includes public features
such as:
Marketplace - allows members to post, read and respond to classified ads.
Groups - allows members who have common interests to find each other and interact.
Events - allows members to publicize an event, invite guests and track who plans to
attend.
Pages - allows members to create and promote a public page built around a specific
topic.
Presence technology - allows members to see which contacts are online and chat.
The INTEND Facebook® account “intendeuropeanproject”
(https://www.facebook.com/IntendEuropeanProject/ ) (created by CERTH/HIT) allows a quick
overview regarding project details and updates, provides news from other relevant projects
and material from project meetings (photos, presentations etc.). The account was created on
12th November 2017.
5.6.2 Linked-IN®
LinkedIn® is a professional network and discussions are rather fact based. The LinkedIn
account “INTEND (INtentify future Transport rEsearch NeeDs) European Project”, created on
12th November 2017, will be used to engage with a professional public in discussions and to
disseminate project results. The following content will be published on the LinkedIn
community established by CERTH/HIT:
News on the project, e.g. news from the INTEND network, project developments or
project meetings etc.
News from others, e.g. related projects or project partners etc.
19 Python is a high-level programming language for general-purpose programming. It supports multiple
programming paradigms, including object-oriented, imperative, functional and procedural. 20 The analytic network process (ANP) is a more general form of the analytic hierarchy process (AHP) used in
Table 7 presents INTEND’s frequency of reporting on the social media. Specifically, the table
shows the type of actions that will need to be reported in order to make the public aware of
these activities i.e. the publication of deliverables. The schedule column presents the project
month and number of occurrences of the project action i.e. at M5 2 deliverables at expected
to be released which will be posted in the news section of the website, FB, Twitter and
LinkedIn. The updates will cover all social media accounts. When partners attend
conferences or events where the INTEND project is promoted/disseminated, they will have to
make relevant posts on the project’s social media platforms. This can be done through their
personal accounts and sharing it to project’s homepage for each account or sending the
appropriate information to CERTH/HIT who administers the accounts. In each case the
procedure stated in section 5.8 must be followed.
Table 7. Social media reporting of INTEND activities
Project
action
Website
news
section
Social media platform Partner
responsible Schedule
Facebook Twitter LinkedIn
Release of
public
deliverables
X X X X CERTH/HIT
M5 (2), M7
(2), M8,
M10 (2),
M12
Project
meeting X X X X CERTH/HIT M4, M9
Participation
in
conferences
or events
X X X X All
M3, M4(2),
M5, M6 (2),
M7 (2), M8
(2), M9 (4),
M12 (3)
Project
website
creation alert
X X X X CERTH/HIT M2
Newsletter X X X X CERTH/HIT M4, M8,
M12
Flyer X X X X CERTH/HIT M2
Table 8 presents the frequency of non-project related posting on social media, i.e. links to
interesting other projects’ results, interesting news articles, reports or studies related to
transport and INTEND. The posts will be made by CERTH/HIT while all partners will
contribute.
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Table 8. Frequency of non project related postings on social media
Number of
postings
Social media platform Frequency
Facebook Twitter LinkedIn
1 2 1 Per week
5.7 Project meetings
Table 9 presents the relevant project meetings that will be carried out in the project’s
duration.
Table 9. Project meetings for INTEND project
Meeting
Number Date & Location Partner responsible
1 24-25th January 2018 Berlin, Germany TUB
2 21-22nd June 2018 Thessaloniki,
Greece CERTH/HIT
5.8 Final conference
At the end of the project the consortium will organize a final conference to present the
project’s results to EU officials and other transport industry stakeholders. In this conference
the consortium expects the participation of 50 + transport industry stakeholders and EU
officials. The final project conference will take place in Belgrade during the ICTTE conference
on 27th and 28th September 2018. The conference will be hosted at the Hotel Moscow,
where a room will be allocated for half a day or more to deliver the project final results to the
audience. This will run as one of the parallel sessions of the ICTTE conference. The INTEND
session will be used in two ways: a) Present the project findings and b) present consortium
papers with project results that will be sent to the ICTTE conference. In addition conference
papers from other researchers covering relevant topics to those covered by INTEND will be
presented in the parallel session. Plans for a small number of guest speakers from the
transport industry are also envisaged. A reality check will take place prior to the final
conference in June at Brussels where a small representation of the INTEND consortium will
present project results to the P.O. and Brussels officials.
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5.9 Project synergies
INTEND aims to establish synergies with relevant projects in order to strengthen both
dissemination and exploitation potential of the project. Synergies will be established with the
following projects:
MOBILITY4EU (CERTH: Partner): The project will deliver a vision for the European
transport system in 2030 and an Action plan including a roadmap to implement that vision.
The construction of the future scenario and technologies identification is heavily based on
stakeholder participation. Recommendations for tangible measures in research, innovation
and implementation will be derived.
The INTEND project will disseminate results by networking with the MOBILITY4EU project
led by CERTH. Initial contacts have been made with the projects coordinator VDI/VDE
Innovation + Technology GmbH in order to receive a special invitation to the project’s
stakeholder group. Contacts that will be established during the MOBILITY4EU event will be
used as additional contacts and will be invited. INTEND will be participate in an upcoming
M4EU workshop in March where it will provide expert feedback to M4EU’s research and will
also inform the participants about the INTEND’s upcoming results. In addition, the M4EU
consortium has been invited to participate in the ICTTE Belgrade conference.
NEWBITS H2020– New business models for C-ITS (CUE: Partner): The project delivers
innovative business models for the efficient exploitation and application of C-ITS solutions.
INTEND will exchange experience in the terms of future directions in the ITS arena. Also
NEWBITS will participate in the final conference of INTEND and provide access to their
network of experts that could potentially participate in the INTENS surveys
NOESIS H2020- Big Data in Transport (CUE, FTTE: Partner): NOESIS will create a
Decision Support tool (i.e., methodology) which will be able to predict the value generated
(i.e., socioeconomic impact) from Big Data technologies. INTEND will obtain insights on the
Big Data potential in shaping the future of transportation while we will also share results on
Megatrends (WP3) which will help NOESIS structure their use cases around the key
challenges of the future.
INNOTRANS INTERREG- Enhancing transport innovation (CUE: Leader): INNOTRANS
aims to boost the innovation capacities of the regions in the field of transport. INNOTRANS
employs a rich data base of policy makers that have an interest in supporting transport
innovation. This can be utilised by INTEND in conducting the surveys- capturing the policy
makers views on key future challenges faced in the various regions. Also INTEND can offer
an evaluation of megatrends and challenges ( WP3) but also policy recommendations (WP4)
that can be – to a varied degree- applicable for the INNOTRANS regions.
SCCER Mobility (ZHAW: Partner): The Swiss Competence Center for Energy Research –
Efficient Technologies and Systems for Mobility (SCCER Mobility) aims at developing
knowledge and technologies which support a transition from the current transport system to a
more sustainable one (supporting minimal CO2 output, primary energy demand and virtually
zero-pollutant emissions). In its initial phase, the primary focus lied on developing and testing
new technological concepts. In the current second phase of the project, this knowledge will
be transferred to other sectors through cross-capacity projects as well as interactions with
D5.1 Dissemination and exploitation strategy plan
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different stakeholder groups. In this context, dissemination of the results of the INTEND
project could turn out to be a valuable input for the further steps in this project.
CITIES MULTIMODAL INTERREG B – Baltic Sea Region Programme (TUB (ZTG):
Partner). The project focuses on dense inner-city areas with growing population and mixed
use offering good opportunities for sustainable mobility. They can be forerunner for other city
quarters and cities in the BSR, but their attractiveness reaches its limit because of too many
cars – a good starting point to switch from car oriented traffic planning to mobility
management.
The experts/ planners coming from the 10 cities involved can help to identify transport
research needs on the side of municipal stakeholders.
5.10 Reporting and Monitoring of dissemination activities
A monitoring and reporting procedure has been established in order to ensure that the
measurable dissemination indicators are met as set in Table 2, Table 3, Table 7 and Table 8.
Specifically, all partners will be asked to report to CERTH/HIT their dissemination activities
on a monthly basis. Participation in conferences should be reported as soon as possible in
order to be uploaded soon after to the news section of the website. An internal monitoring
template has been created and will be updated by CERTH/HIT with each partner’s reporting
figures. A sample of the templates are provided in Annex 1
A reporting template for dissemination events has been created in order for each partner to
provide some information when the INTEND project is disseminated to the public. The main
idea behind the template is that whenever a partner attends an event where the INTEND
project has been mentioned/covered to a brief extent, they will have to fill out the following
form. The form has two roles: 1) Report on the dissemination events of the project. The form
will be used to collect some basic information about where the INTEND project has been
disseminated in order to upload relevant information to Facebook, Twitter and LinkedIn. 2)
The reporting template will also collect information that can be used as feedback for the
newsletters.
Table 10. Dissemination events reporting template
Partner involved i.e. any of the INTEND partners
Location i.e. Skiathos, Greece
Date i.e. 23/05/2018
Event name i.e. 4th CSUM
Event type i.e. conference, meeting with transport stakeholders, meeting with EU officials, project
Event scope and brief description
i.e. Conference on urban mobility, presentation of the project to local transport stakeholders, presentation of results to EU officials
Event website i.e. http://csum.civ.uth.gr/
Role of the partners
i.e. project presentation or attendee etc,
Brief description of the partners’’ role in the event
i.e. The partner presented their paper titled “….” regarding results from WPX . Networking with attendees took place and people were informed about the project. Flyers were distributed