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    Indian Institute of ManagementLucknow

    NAME OF THE PROGRAMME: PGP

    COURSE NUMBER ( )

    MANAGEMENT INFORMATION SYSTEMSCOURSE OUTLINE

    In!"#$!%" &n' C%n!&$! In%"&!*%n

     NAME: AMIT AGRAHARI, ARUNABHA MUKHOPADHYAY, ASHWANI K UMAR , BHARAT BHASKER 

    E-MAIL:

    OFFICE:

    OFFICE TEL:

    COURSE +ESCRIPTION

     This course is based on the premise that information systems (IS) knowledge isessential for creating a successful and competitive rm, managing globalcorporations adding business value and providing useful products and servicesto the customers. This course is designed to prepare students to be aneective e!ploiter of IT"IS for business value and strategic benets.

    COURSE OB,ECTIE

    To provide an understanding of the issues relating to information systems strategy and informationtechnology strategy in organizations.

    To provide a systemic overall view of the IS/IT issues in organizations including perceptions of IS/ITstaff and non-IS/IT staff.

    COURSE LEARNING OUTCOMES

    #t the end of this course, students should be able to$

    %. &emonstrate understanding of information systems strategy, theoretical modelsand frameworks and the relationship between business and IS strategies'. #nalyse the business environment and identify opportunities for implementing

    information systems'. &emonstrate understanding of human, organisational, and technical issues

    associated with implementation of information systems'*. +ritically synthesise, analyse and evaluate material relating to information

    systems in an organisation and"or from case studies.. -uip /angers with the role and application of functional information technologies

    in 0rgani1ations.%

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    2. &emonstrate an understanding of the main IS"IT issues from the point of view ofthe organisation directorate, IT"IS managers and other managers of theorganisation.

    ALIGNMENTS OF INTEN+E+ PROGRAM . COURSE LEARNING OUTCOMES

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    1 Introduction to InformationSystems: 7hat is aninformation system85erspectives on information

    systems and impact of IT"ISfailure on business

    -rik3ryn9olfsson(%::). Theproductivity

    parado! of  informationtechnology.+ommunications of the #+/

    ;ideo +ase$ IT4orror Story(+raven 3ookStore)

    2 Introduction to InformationSystems: &oes IT"IS matterfor organi1ations to enhanceproductivity8

     Te!tbook+hapter %.3usiness &riven Technology 

    t matter.4arvard3usiness ?eview

    = Classication of Types of Information Systems in anOrganization:  ;arious kindsof information systems suchas operational (T5S),managerial (&SS) andstrategic (-IS) supportsystems 

    #ndrew /c#fee(==2)./astering thethree worlds of Informationtechnology.4arvard3usiness

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    *

    ?eview  Te!tbook+hapter :.-nabling the0rgani1ation @&ecision /aking

    4 Strategic role of IS : AsingporterBs competitive forcesmodel in IS conte!t, IT forcompetitive advantage

     Te!tbook+hapter $Identifying+ompetitive#dvantages Te!tbook+hapter $StrategicInitiatives forImplementing+ompetitive

    #dvantages5 Information Systems

    Planning: Anderstanding ISfeasibility and reuirementrestructuring

     Te!tbook3usiness 5lug In3%*$ Systems&evelopment

    +ase $ #ndrew/c#fee (==).5harmacyServiceImprovement at+;S (#) 

    -? Information Systemse!elopment: Introductionto business process view of IS,

    process modeling and conte!tdiagrams

     Te!tbook+hapter %C$3uilding

    Software for an#gile0rgani1ation

     Te!tbook3usiness 5lug In3%*$ Systems&evelopment

     Te!tbook3usiness 5lug In3$ 3usiness5rocess

    +ase $ #ndrew/c#fee (==).5harmacy

    ServiceImprovement at+;S (#) 

    @ "nterprise Systems:Introduction, planning, andimplementation of -nterpriseSystems" +0TS (commercialo the shelf) businessapplications

     Te!tbook+hapter %$Integrating The0rgani1ationfrom end to -nd@ -nterprise?esource5lanning

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     Te!tbook3usiness 5lug In3%=$ -nterprise?esource5lanning

    "nterprise IT#IS

    arc$itecture:  S0#, 7ebServices and +loud+omputing(IaaS, 5aaS, SaaSetc) for IS"-S" IT deployment

    7hat -very +-0

    needs to knowabout the+loud, /c#fee,4arvard3usiness?eview

    +ase$ #ma1on

    7ebServices(==D).?obert S4uckman, 6ary5. 5isano, Ei1Find, 4arvard3usinessSchool"#ppirio$

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    2

     Te!tbook+hapter %%$3uilding a+ustomerGcentricorgani1ation$

    +ustomer?elationship/anagement

    14 ata (are$ousing andOL)P'eading:

     Te!tbook+hapter 2$;aluing0rgani1ationalInformation, Te!tbook+hapter D$#ccessing

    0rgani1ationalInformation @&ata warehouse

    15-1 *usiness Intelligence andata Mining for C'M

    +hapter :$-nhancing&ecision /aking+ompeting on#nalytics, Thomas&avenport,4arvard

    3usiness?eview3uilding5rotable+ustomer?elationshipsthrough &ata/ining,-delstein, Two+rows+orporation

    +ase $ 4arrah>s-ntertainment,Inc. , ?a9iv Ealand +arrolo,4arvard3usiness School

    1?-1@ ata + InformationSecurity and Pri!acyissues

    7hat was5rivacy,/c+reary,4arvard3usiness?eview

     Te!tbook3usiness 5lug In

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    C

    32$ InformationSecurity,

    1-20 IT Strategy# Strategic ITPortfolio ManagementCourse 'e!iew andSummary

    :

    6enerating5remiumreturns on yourIT investments ,

    7eill and #ral,/IT Sloan/anagement?eview3est 5racticesin IT 5ortfolio/anagement, eery andEeliveld, /ITSloan/anagement

    ?eview

    +ase$ " /&+/Inc.(#)$ ITStrategyHormulation and

    /&+/ Inc(3)$Strategic IT5ortfolio/anagement, eery and