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D.LIGHT DESIGN: MARKETING CHANNEL STRATEGIESIN INDIA
ByELAVARASAN.KGAUTHAM BHARATIPRABHU BAGAI
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Agenda
Background on d.light Design
Framework for Marketing Channel Success in RuralIndia
d.light Marketing Channel
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d.Light Designs !"#nding
Many people inrural Africa and Indiado not hae access
to grid electricity
!erosene ise"pensie#dangerous#unhealthy# andproides weak light
Founder$s %urned
hand in rural Africa
Ins$i%ati"n
A&orda%le# %right lights for
rural consumers to promotehealth and lielihood
Founded out of the StanfordB'school %y Sam (oldman
and )ed *o+un
P%"d#&t S"'#ti"n
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S()(reat performance for cost,erfect to light a room at nightRs.-/ 0123.3456ight 7ours Bright 8ight
A*"%da+i'ity
S,-),owerful spotlightMo%ile phone chargerRs.29// 01:;.;-5Si" hours Bright 8ight
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d.Light P%"d#&ts "% Hea'th andLi/e'ih""d
Bene0ts " d.'ight $%"d#&ts "% %#%a'
Indian &"ns#1e%s Safer cookingMore e&ectie studyingIncreased time for %usiness actiities
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U%+an Vs R#%a'
344/ < ;4= 0>:4 million5 of Indian citi+en lies inrural areas
Aerage Annual household income of Rural people