D-League Football™

D-League Football™The Official D-League of Professional Football™

Michael Herlache MBA

Managing Director, Holdings Industries

April 20, 2015

D-League Football: The Official D-League of Professional FootballI. Vision

II. Capabilities

III. Work Breakdown Structure

IV. Database Architecture

V. Database Breakdown

VI. Database Breakdown Financial Modeling

VII. Database Breakdown Valuation

VIII. Subdatabase Conversion

IX. User Group Architecture

X. Message Architecture

XI. Communication Architecture

XII. Process Architecture

XIII. Platform Customization

XIV. Monetization

XV. Monetization Timeline

XVI. Exit

XVII. Exit Timeline

VisionD-League Football: The Official D-League of Professional Football

D-League Football Vision

Phase I: Initial sale of television rights to major network (discounted valuation)

Phase II: Teams sold to current NFL owners or former NFL players and stadiums booked

Phase III: Fully staffed teams, games played and broadcasted

Phase IV: Merchandise and additional sale of television rights to major network (full valuation)

CapabilitiesD-League Football: The Official D-League of Professional Football

D-League Football

Regular season games to playoff & championship

D-League Football

Team Owners

Markets

Run process to sell and executeon the delivery of TV rights tomarkets

Television Networks

Team Players

Work Breakdown StructureD-League Football: The Official D-League of Professional Football

D-League Football: Work Breakdown Structure

MilestonesD-League Football: The Official D-League of Professional Football

Liquidity Event Timeline

Seed Series A Series B Series C Acquisition IPO

TV Contract Growth Timeline

1 2 3 4

Multiple Expansion Timeline (TV Rights Value)

$25 mm $75 mm $125 mm $300 mm $500 mm $1 bn

Valuation Timeline

$1,000,000 $50,000,000 $100,000,000 $500,000,000 $1,000,000,000 $3,000,000,000

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Desired End State (Vision)

D-League Football does not require external financing to sell the TV rights for regular season games, playoffs & championship. Liquidity events will include partial sale privately or publicly (IPO)

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Desired End State (Vision)

User and viewer growth will be within 50% of the NFL

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Desired End State (Vision)

D-League Football’s valuation pre contract is $1 mm, after the first contract the valuation goes up to $50 mm and then up from there

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Desired End State (Vision)

D-League Football’s initial contract value is targeted to be $25 mm

D-League Football: Milestones

Database ArchitectureD-League Football: The Official D-League of Professional Football

D-League Football Database Architecture

Regular season games to playoff & championship

D-League Football

Run process to sell and executeon the delivery of TV rights tomarkets

25 Television Network database

SIC code: Television Network

220 mm individuals database

1 k NFL Team Owners & Former Players database

SIC code: Sports Franchise

220 mm individuals database

Message ArchitectureD-League Football: The Official D-League of Professional Football

D-League Football: Message Architecture

Football teams competing in a whole new and exciting league!

• There are many different leagues that are meant to enhance the experience and exposure of a sport in a country. The official Football D-League is something that will be extremely similar to the NFL, but this is going to have different rules and seasons for the teams involved.

Team owners will benefit greatly from this new league!

• Team owners can always take advantage of having another major sporting event to gain more sponsorships and get more merchandise sold. This is going to increase their revenue significantly and that is very important in order to maintain their team at top levels.

Players are going to benefit greatly from the increased exposure!

• If you want to be able to make the most out of your professional career, you need to look for as many opportunities to showcase your talents as you can find. This is going to allow you to find more sponsorship deals and earn more during the best years of your career.

Football fans now have another league that they can check out in order to get the more football thrills!

• You can get your ticket for this exciting league and you will be able to get your Football fix with new seasons that will keep you involved in the sport for much longer periods of time. This is something that most fans dreams of being able to do because it gives them more time to get to know how their favorite players are performing too.

The D-League is here to stay and it will bring the sport to a whole new level!

Communication ArchitectureD-League Football: The Official D-League of Professional Football

D-League Football: Communication Architecture

Database Lead Communication:

Email Based

Database Lead Communication:

Email Based

Paid User Communication:

Email Based

• Football teams competing in a whole new and exciting league!

• There are many different leagues that are meant to enhance the experience and exposure of a sport in a country. The official Football D-League is something that will be extremely similar to the NFL, but this is going to have different rules and seasons for the teams involved.

• Team owners will benefit greatly from this new league!

• Team owners can always take advantage of having another major sporting event to gain more sponsorships and get more merchandise sold. This is going to increase their revenue significantly and that is very important in order to maintain their team at top levels.

• Players are going to benefit greatly from the increased exposure!

• If you want to be able to make the most out of your professional career, you need to look for as many opportunities to showcase your talents as you can find. This is going to allow you to find more sponsorship deals and earn more during the best years of your career.

• Football fans now have another league that they can check out in order to get the more football thrills!

• You can get your ticket for this exciting league and you will be able to get your Football fix with new seasons that will keep you involved in the sport for much longer periods of time. This is something that most fans dreams of being able to do because it gives them more time to get to know how their favorite players are performing too.

• The D-League is here to stay and it will bring the sport to a whole new level!

• It's a pleasure. Our Group would like to discuss the sale of television rights/ a football franchise with you. We are syndicating a D-League for professional football that is modeled off of the NFL.

• Our Group would like to discuss the renewal of the television rights for D-League football

Process ArchitectureD-League Football: The Official D-League of Professional Football

D-League Football: Process Architecture

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Platform CustomizationD-League Football: The Official D-League of Professional Football

D-League Football: Platform Customization

MonetizationD-League Football: The Official D-League of Professional Football

D-League Football Monetization

Phase I: Initial sale of television rights to major network (discounted valuation); $50,000,000 per

year (3 year contract)

Phase II: Teams sold to current NFL owners or former NFL players and stadiums booked;

$2,000,000 per franchise

Phase III: Fully staffed teams, games played and broadcasted (Ticket sales)

Phase IV: Merchandise and additional sale of television rights to major network (full valuation);

$250,000,000 per year (3 year contract)

D-League Football Vision

Phase I: Paid Segments (one by one basis), $1,000 for one minute, $2,000 for two minutes

Phase II: Membership (quarterly coverage $4,000 per year, monthly coverage $15,000 per year,

daily coverage package $100,000 per year)

Phase III: Sponsored Online Broadcast (continuous)

Phase IV: Sponsored Channel Broadcast (continuous)

Monetization TimelineD-League Football: The Official D-League of Professional Football

D-League Football Monetization

Phase I: Initial sale of television rights to major network (discounted valuation); $50,000,000 per year (3 year contract)

Phase II: Teams sold to current NFL owners or former NFL players and stadiums booked; $2,000,000 per franchise

Phase III: Fully staffed teams, games played and broadcasted (Ticket sales)

Phase IV: Merchandise and additional sale of television rights to major network (full valuation); $250,000,000 per year (3 year contract)

Phase I: Year 1 to Year 3

Phase II: Year 1

Phase III: Year 1 to Year 3

Phase IV: Year 4 to Perpetuity

ExitD-League Football: The Official D-League of Professional Football

D-League Football Exit

At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out. After increasing valuation to $1 bn then full cash out at IPO.

Exit TimelineD-League Football: The Official D-League of Professional Football

D-League Football Exit

At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out. After increasing valuation to $1 bn then full cash out at IPO.

Partial Exit to Strategic or Financial: Year 2 to 3

Exit at IPO: Year 4 to Year 5