Cys profile

Chaitanya Yuvajana SanghamChaitanya Yuvajana SanghamChaitanya Yuvajana SanghamChaitanya Yuvajana Sangham Transforming Rural Lives

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www.cysydc.orgwww.cysydc.orgwww.cysydc.orgwww.cysydc.org

Providing support to growth-oriented rural entrepreneurs and working closely with local small and medium enter-prises to generate jobs helping to promote a stable and inclusive business environment, and trying to increase the competitiveness of the economies in which they operate.

CYS Profile 2

Who we areWho we areWho we areWho we are Chaitanya Yuvajana Sangham (CYS) is a non profit, non governmental, self help common initiative organi-sation that promotes the welfare of rural masses and standard of living through agricultural and rural devel-opment, poverty alleviation, empowerment and Social welfare. Organisation is based in Andhra Pradesh of India. The organisation is registered under the Indian Societies Registration Act, 1860, in 1995 with regis-tration number 724/1995. CYS seeks to promote and enhance economic growth through social organization, social development, com-munity health management, natural resource manage-ment, information technology, training and appropri-ate technologies and land use. CYS strives for excel-lence in rendering its services for the development of the local communities. This is done by using a dynamic and innovative approach to ensure community partici-pation, to foster change and sustainable development in the local communities. The process to ensure sustainable development in-cludes continuous planning through which local com-munities can derive enormous benefits from the unex-ploited potential of their environment. This implies that the application of appropriate methods and re-source management techniques designed to bring sat-isfaction in an equitable way, needs joint effort in ef-fecting the desired change.

CYSCYSCYSCYS intends to achieve it Goals Goals Goals Goals through: • Exchanging ideas with collaborating partners.

• Training of trainers.

• Carrying feasibility studies to diagnose problems and propose solutions.

• Educating the rural masses on self-reliant projects.

• “Inside sensitization” on HIV/AIDS and other STIs: sensitizing group members.

• Seek financial assistance from national and inter-national donors.

• Consultancy and training.

• Setting up resource centers.

What we doWhat we doWhat we doWhat we do • Create employment opportunities through training for better living.

• Undertake gender advocacy programs.

• Motivate rural communities towards self-reliance.

• Protect the right of the child.

• Organize poverty alleviation and capacity building programs for the rural woman.

• Undertake reforestation and environmental protec-tion.

• Agricultural and livestock production related.

• Provide ethical education and re-orientation to women in the rural communities and to redefine their roles and function in building a healthy society.

• Improve on skills and facilitate higher productivity in the local communities.

• Develop core groups (local cadre) and enhance for-mation of Self Help Groups.

• Establish and operate orphanages, nursery schools to facilitate women’s participation in income-generating activities and promote higher standards of child health and development

• Carryout HIV/AIDS education in schools and rural communities.

• Identify persons living with HIV/AIDS and provide support to them.

• Identify and provide help to street/runaway/homeless children.

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Our MethodologyOur MethodologyOur MethodologyOur Methodology

Create economic opportunity for all, especially the needy, through planned development.Create economic opportunity for all, especially the needy, through planned development.Create economic opportunity for all, especially the needy, through planned development.Create economic opportunity for all, especially the needy, through planned development.

Evaluating

impact

deriving lessons &

new knowledge

Our learning cycle begins at the base of the entrepreneurial pyra-mid. Feedback from grassroots stakeholders is codified into knowledge products whenever possible. As we have integrate these lessons into our ongoing activities, a cycle of iterative learning and knowledge creation will emerge for sustainable devel-opment.

CYS Learning & Implementation CycleCYS Learning & Implementation CycleCYS Learning & Implementation CycleCYS Learning & Implementation Cycle

Piloting

New programs

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Our MissionOur MissionOur MissionOur Mission

CYS (Chaitanay Yuvajana Sangham) is committed to the future of rural communities in the region. Our mis-sion is to help alleviate poverty, promote health and a clean environment and improve socio-economic condi-tions of the rural poor people through rural develop-ment, increase rural residents' economic opportunities and improve their quality of life. We forges partnerships with rural communities, fund-ing projects that bring housing, community facilities, utilities and other services. We also provide technical assistance in technology transfer in agriculture, horti-culture & technology based SME's and backing for rural businesses and cooperatives to create quality jobs in our region in collaborating with S&T institutions.. Our mission to promote engaging the entrepreneurial spirit in the region of renewable energy and energy efficiency improvements by educating rural youth. We seek to address challenges in rural education through direct involvement and collaboration. We works with low-income individuals. As well as com-mitted to helping street living and street working chil-dren and those at risk of becoming so. All our projects shall be carefully structured and imple-mented to be true to this mission. In every instance, we are committed ourselves to constantly improving on what we have done before. We offer no philosophy of our own, and our conduct shall be dictated by universal truths and values.

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Our VisionOur VisionOur VisionOur Vision

♦ Our vision is where there are no street children, where families are restored, those who are disad-vantaged have choices and hope and all children have a voice. Our mission is to bring lasting and positive change to the lives of street children, street working children and those at risk of becom-ing so, through front line work, prevention and ad-vocacy, being a facilitator and enabler, galvanising people and resources in the region.

♦ Creation of self employment for the poor and ul-tra-poor in the region to achieve self-reliance.

♦ Improvement of the standard of living of the poor people in the region.

♦ Development of small entrepreneurs to create em-ployment in the region.

♦ Creation of skilled human resources through training.

♦ Identification of problems and solutions through research and action research on rural development and expansion of research results in collaboration with S&T institutions.

♦ Advocating to ensure availability of behavioral health care for rural citizens and the parity of be-havioral care with physical health services.

♦ encourage arts and crafts, and offer opportunities for creative work.

We are dedicated to promoting empowerment of people, protection of the environment, and respect for cultural diversity.

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Improving Rural LivelihoodsImproving Rural LivelihoodsImproving Rural LivelihoodsImproving Rural Livelihoods

CYS is working to bridge information gap, as well as supporting and encouraging new agri-cultural and horticulture producers’ participa-tion in the formulation and implementation of rural development policy at regional levels with the support of S&T institutions to minimize small holding farmers to agriculture labor.

The general climatic conditions in the region is quite favorable for the growth of sericulture. CYS is playing an essential and dynamic role in the development of women entrepreneurs in sericulture industry with the support of NABARD and S&T institutions.

Handicrafts creates gainful employment for women and aged persons at homes at minimum risk. CYS is playing pivot role to improve the living conditions and increase the livelihood of the women in the region through promoting handicrafts and providing support to establish handicraft SME’s. Specifically, this intends to increase the income and employment opportu-nities for women by increasing productivity, diversification, and products quality.

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Transition factorsTransition factorsTransition factorsTransition factors

One of the fastest growing industries is the horticulture industry, although it is still relatively small compared to paddy. Most of the marginalized commu-nity farmers are converted to agriculture labor in the region due to lack of access to tools that enable them to get answers on questions concerning projects and programmes, technological developments, production trends, other producers’ experiences, etc. for high value cash crops of horticulture industry. In any discourse on sociology and anthropology, one fact that clearly emerges is that women can generally be trusted to perform their duties with utmost care and attention. This is more so in the case of agriculture

and allied activities. No wonder women are playing a very important role in the sericulture industry. Their qualities like maternal instincts and loving care of those under their charge prove to be very helpful in the successful breeding of silk worms. The horticulture and sericulture industry has opened up phenomenal em-ployment avenues and helped women to become im-portant players in the decision-making process, whether in the household or in the community at large. The active involvement of women is very essential for the success of the any community development initia-tive. This has been proved on many occasions all over the world-more so in the developing countries.

As a matter of fact, mechanization of agriculture has marginalized women. But despite the fact that women contribute more labor in agricultural production, they constitute a small mi-nority of formal employees in this sector.

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HealthHealthHealthHealth

Malnutrition remains a major public health problem in the region. CYS mission is to im-prove living standard of families, empowerment of mothers with the aim of augmenting family income and parental education on appropriate feeding practices to help in reducing the inci-dence of under-five malnutrition in communi-ties of the region.

Apart agricultural programmes, human re-source development programmes, community development and industrial and trade pro-grammes, CYS is well concentrated in effective implementation of government programmes towards sustainable rural development through the third party activities in health education, health and waste, moral up bringing, youth empowerment.

We are effectively contributing our services towards water and sanitation targeted villages most in need of better access to water and sanitation in the region. CYS supporting these villages to get access safe drinking water, large scale access to and hygienic use of toilets and awareness campaigns towards hands are washed with soap or ash at all critical times (after using toilet, before eating etc.).

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Situation for InterventionsSituation for InterventionsSituation for InterventionsSituation for Interventions

The impact of HIV/AIDS on agricultural production systems (Major livelihood component of rural masses in the region) and the decline of agricultural knowl-edge and management skills in new generation, as well as the disproportionate impact of the disease on rural women, which cumulatively lead to the loss of rural household food security, the deterioration of tradi-tional coping mechanisms and dwindling of family and community resources, does have a direct impact on the performance of extension services. It is observed that livestock ownership is decreasing in the region gradually. Performance of the livestock sec-tor is affected by low productivity of feed and fodder:

as decrease in feed and fodder, the number of ruminant livestock has been decreasing. Per capita animal pro-tein intake are low, contributing to poor nutrition among children. Our extension systems objective is to include regional youth, child development, nutrition and household management programmes. Broad-based extension sys-tems that include agriculture, horticulture, population education, clean water, sanitation, environment, home economics, gender and community development com-ponents are essentially designed to improve the welfare of regional households and communities sustainable production and technology transfer objectives.

Our priority is to improving and strengthening extension services, especially through farmer educa-tion and training, to meet the challenges of ensuring sustainable agricultural and rural development in HIV/AIDS-affected rural areas.

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EducationEducationEducationEducation CYS is explicitly working towards the one and only alternative to the drudgery and discrimi-nation of girls is through education had to be made explicit. It extends the age of their mar-riage. They no longer would be child brides. We are building confidence in parents that they were taking the right decision in sending their daughters to schools. training in health, awareness about reproductive health care, cri-tique of patriarchal values and gender discrimi-nation

In remote villages of our region have classes under a tree or in dilapidated rural primary school with little school equipment and teach-ing resources. They don’t have clean water for washing and toilets either.

Poor children in remote and tribal areas need proper classrooms, school furniture, sports equipment, water, etc. in order to study and obtain good academic results. And further, en-able them to go to high school.

CYS is involved effectively to provide a condu-cive learning environment for children in re-mote villages of the region regardless of their parents poor socio-economic status.

We are supporting to: help poor rural schools build classrooms. buy school furniture. buy sports equipment dig boreholes and build toilets for the children.

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OpportunitiesOpportunitiesOpportunitiesOpportunities

Rural girls are less likely to achieve the same level of basic education as boys. If one of the children in a household has to drop out of school because of family (usually the mother's) workload, the cost of schooling or for other reasons, it is usually the girl child. If pov-erty precludes sending more than one child to attend school in town, then it is the boy who is normally se-lected to attend. Girls do enormous work at home and at the fields. They carry water fetch by fetch, collect fuel wood, cook, clean, wash, take care of siblings and act like little mothers. They also work relentlessly, in all sea-sons, as agricultural laborers. It enables them cope

with the problem of gender discrimination. Proper educational environment will help children as giving educational opportunities to children from poor communities is the best way to help their families swim out of poverty.

Partnering with corporates under CSR initiative Partnering with corporates under CSR initiative Partnering with corporates under CSR initiative Partnering with corporates under CSR initiative can give their support by:can give their support by:can give their support by:can give their support by:

1. Sponsoring an identified school that needs help. 2. Selecting areas in which they want to contribute. 3. Sourcing funds. 4. Sponsoring scholarship programs for needy children, especially girls at elementary and high school.

Changing cultural attitudes and norms will take longer, particularly with the adult population. Development initiatives will be able only to make a start. But a start is also valuable.

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Juvenile JusticeJuvenile JusticeJuvenile JusticeJuvenile Justice

CYS is working for the welfare of rag pickers are those that are concerned about street chil-dren (who usually live by waste retrieval) for the most part, we are preoccupied with helping particular individuals and families to gain the education and skills necessary to move out of waste picking into safer and better work. Some of them are abandoned or runaway children.

CYS working actively toward inhalant abuse intervention programs on substance abuse of petrol, spray paint for children in substance abuse & community care providers; providing education and support for retailers; community-based diversion programs; and user rehabilita-tion and education.

CYS is educating young people every year about the dangers of running away or trying to resolve difficult, threatening situations on their own. This easily replicated community initiative involves the whole community to provide safe havens and resources for youth in crisis. Serving runaway and homeless youth, providing experts and advocates on supportive housing, childhood trauma, juvenile justice, employ-ment, mental health, education, and health care and reuniting runaway children with their families.

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Children are at a RiskChildren are at a RiskChildren are at a RiskChildren are at a Risk

Children are the source of hope and inspiration for the society. That is why they have the right to be brought up in a positive environment. Children who are work-ing and living on the streets are found throughout the nation. There are major difficulties in trying to esti-mate the number of street children and the magnitude of hardship they experience. In their marginalized state they constitute a truly “hidden” population who were not covered by nor find place in the national census, educational or health data, largely because they have no fixed address. Drug usage among minors has created a global gen-eration of addicted and often abandoned children be-reft of family support, education and social skills.

Rag picking is a form of child labor. Rag picking is one of the most inferior economic activities , largely under-taken by children belonging to weaker sections of the society, for the survival and for supplementing their family income. Rag picking is the profession mostly dominated by children aging 6 to 15 years who do not have any other skill and thus by way of refuse collec-tion contribute to household income or own survival. These children face a greater threat of occupational hazards and injuries due to their lack of judgment, ex-perience, which may expose them to infections. Yes they are at risk. They need all of ours support. CYS is giving helping hand to them in our region.

Child labor is not a new phenomenon, but what is new is its perception as a social problem. Various ancient Indian studies have described how children in Indian families shared the work load of their parents and of the gurus during their Brahmacharya period.

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ChallengesChallengesChallengesChallenges

Assessing needs and delivering services and infrastructure to meet perceived needs is a central role for any government and community sup-porting agencies. Agency need to adequately deliver high quality services and communities have every right to expect them. A development agenda needs to not only deliver services and support, but also engage communities in a genuine partnership helping communities to “rethink” apparent problems, investigate how they can use existing skills and resources, and identify motivated local people. The difficulties in many rural and tribal communities have in taking or maintaining action is not necessarily due to lack of venture capital, poor access to funding, or limits to community engagement. More importantly, difficulties exist because individually, or as communities, people struggle to discern a clear direction for action and lack the confidence to act. A more complete rural and regional development agenda needs to firstly embrace new forms of community involvement, such as coalitions, tempo-rary commitments, and networks of existing community groups. These are more likely to engage people with very limited volunteer capacity and to encourage a broader spectrum of community participation. Secondly, a wider approach needs to involve local people in prioritizing issues based on the level of local motivation, and also create easier ways for people to act on their existing concerns. This greater participative democracy must retain legitimacy and add value to representative democracy.

CYS’s interaction with local communities in a way that helps local people recognize local perceptions and beliefs. Attitudes towards the community and its future often determine action, rather than the reality of what is possible. There appears to be four components to the inertia that communities must overcome to take positive action.

Communities struggle to change because: 1.1.1.1. They can’t change an issue because it is outside their sphere of influence, or because they don’t They can’t change an issue because it is outside their sphere of influence, or because they don’t They can’t change an issue because it is outside their sphere of influence, or because they don’t They can’t change an issue because it is outside their sphere of influence, or because they don’t have the resources or assistance to be effective, have the resources or assistance to be effective, have the resources or assistance to be effective, have the resources or assistance to be effective,

2.2.2.2. They don’t want to change, They don’t want to change, They don’t want to change, They don’t want to change, 3.3.3.3. They don’t know how to change (lack of direction, organization or expertise),They don’t know how to change (lack of direction, organization or expertise),They don’t know how to change (lack of direction, organization or expertise),They don’t know how to change (lack of direction, organization or expertise), 4.4.4.4. They think they can’t change.They think they can’t change.They think they can’t change.They think they can’t change.

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Our StrategyOur StrategyOur StrategyOur Strategy

An expanded rural agenda of CYS involves new ap-proaches to community participation. First, Tradi-tional forms of community engagement no longer works. Experience is showing that in organizing for community development, people are tiring of commit-tees, public meetings and other “traditional” forms of participation, which often appear to be used by de-fault. People are seeking more informal, temporary and social ways of participating in their community Social and economic changes are transforming local communities. How communities deal with these changes depends not only on the “delivery” of services, the maintenance of infrastructure and economic devel-

opment. It also relies on local people using assets in new ways, working cooperatively, improving networks, mobilizing existing skills, and putting innovative ideas into action. The outcomes are not only jobs, income and infrastructure but also strong functioning commu-nities, better able to manage change. CYS community development strategy is fundamentally based on above values. Development whether it fo-cuses on infrastructure, health, education, SME estab-lishment/expansion or the environment we always keep in mind that outcome must be consistent with the val-ues of the local communities.

Agricultural extension is one of the central institutions dealing with human resource develop-Agricultural extension is one of the central institutions dealing with human resource develop-Agricultural extension is one of the central institutions dealing with human resource develop-Agricultural extension is one of the central institutions dealing with human resource develop-ment and technology transfer to farmers and rural households in most countries in the world. ment and technology transfer to farmers and rural households in most countries in the world. ment and technology transfer to farmers and rural households in most countries in the world. ment and technology transfer to farmers and rural households in most countries in the world.

Chaitanya Yuvajana SanghamChaitanya Yuvajana SanghamChaitanya Yuvajana SanghamChaitanya Yuvajana Sangham Arjavari Gudem, Bhimadolu, West Godavari District, AP, India, Pin: 534425.

+91 9959235363 +91 8829 222122

[email protected]

www.cysydc.org

Strategic PartnershipsStrategic PartnershipsStrategic PartnershipsStrategic Partnerships

Dr.YSR Horticultural UniversityDr.YSR Horticultural UniversityDr.YSR Horticultural UniversityDr.YSR Horticultural University Venkataramanna Gudem, West Godavari, AP.

ONGCONGCONGCONGC KG Basin, Rajamundry, West Godavari, AP.

Worldvision IndiaWorldvision IndiaWorldvision IndiaWorldvision India Eluru, West Godavari, AP.

Department of Science & Technology Department of Science & Technology Department of Science & Technology Department of Science & Technology Ministry of Youth Affairs & SportsMinistry of Youth Affairs & SportsMinistry of Youth Affairs & SportsMinistry of Youth Affairs & Sports Ministry of Forest & EnvironmentMinistry of Forest & EnvironmentMinistry of Forest & EnvironmentMinistry of Forest & Environment

Reg.No : 724/1995

State Social Welfare BoardState Social Welfare BoardState Social Welfare BoardState Social Welfare Board State Biodiversity Board State Biodiversity Board State Biodiversity Board State Biodiversity Board State Ground Water BoardState Ground Water BoardState Ground Water BoardState Ground Water Board Department of Youth ServicesDepartment of Youth ServicesDepartment of Youth ServicesDepartment of Youth Services

STATE BANK OF INDIA

A/C : Chaitanya Yuvajana Sangham A/C No : 30328134633 IFSC Code : SBIN0006835 MICR Code : 534002005

NATIONAL BANK FOR AGRICULTURE NATIONAL BANK FOR AGRICULTURE NATIONAL BANK FOR AGRICULTURE NATIONAL BANK FOR AGRICULTURE AND RURAL DEVELOPMENTAND RURAL DEVELOPMENTAND RURAL DEVELOPMENTAND RURAL DEVELOPMENT

CYS didn’t try to create a startling local community development program or at-CYS didn’t try to create a startling local community development program or at-CYS didn’t try to create a startling local community development program or at-CYS didn’t try to create a startling local community development program or at-tempt to convince donors to spend more money. Instead, through a carefully tempt to convince donors to spend more money. Instead, through a carefully tempt to convince donors to spend more money. Instead, through a carefully tempt to convince donors to spend more money. Instead, through a carefully structured process, CYS focused on the entire local poor community on a single structured process, CYS focused on the entire local poor community on a single structured process, CYS focused on the entire local poor community on a single structured process, CYS focused on the entire local poor community on a single set of goals, measured in the same way.set of goals, measured in the same way.set of goals, measured in the same way.set of goals, measured in the same way.