Cyril Barrow, Rovio

Rovio © 2017 Confidential. All rights reserved.

Rovio © 2017 Confidential. All rights reserved.

Autonomy, Trust and Transparency the keys of Rovio production framework

Cyril Barrow

VP operations - Rovio

From Hardware...

Who isCyril Barrow ?

to... Free to Play....

20 years leading people, products and processes

Helsinki

1 - Rovio – 12 month ago

2 - Autonomy, Trust and Transparency today

Rovio © 2017 Confidential. All rights reserved.

Autonomy, Trust and Transparency the keys of Rovio production framework

Rovio © 2017 Confidential. All rights reserved.

Rovio...12 months ago

Rovio © 2017 Confidential. All rights reserved.

We need to put a

process in place, in order to

maximize the chances of delivering

great games

Why a production framework?

Rovio © 2017 Confidential. All rights reserved.

ConceptMarket

research + prototype

Pre prod Production Soft launch Live OPS

Rovio © 2017 Confidential. All rights reserved.

Because making fun games is not enough…

We designed clear check-points in our process:

Do we have a strategy

Do we have a marketing and design plan

Do we have a production plan

We are prepared to kill games.

Rovio © 2017 Confidential. All rights reserved.

Autonomy

Trust and

Transparency

Rovio © 2017 Confidential. All rights reserved.

ConceptMarket

research + prototype

Pre prod Production Soft launch Live OPS

Rovio © 2017 Confidential. All rights reserved.

ConceptMarket

research + prototype

Pre prod Production Soft launch Live OPS

- We trust our product owners

- Product owners are autonomous

- Product owners provide transparency

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We trust our product owners

They understand the strategy around their game

They understand the what it will take to launch their game

They can make Fun and deep games

=> Less reviews

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Our product owners are autonomous

They understand clearly how to assess their games

They understand that user testing is paramount

They know how to validate assumption with qualitative and quantitative data

=> Less reviews

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Product self assessment

· Strategy (market research)

audience

competition

goal

why is it a good game for us

· Marketing plan

User Acquisition

· Design

fun & depth

retention

monetisation

live operations

risks

· Production

lead time & cost

scope

people

process & risks

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Production review What are you building?

Soft Launch review What are you trying to prove?

Global Launch review Can you get users?

Will we monetize?

Check-points are clear and allow self assessment

Rovio © 2017 Confidential. All rights reserved.

Scrum

Working Software Updated Backlog Velocity-Based Reporting

Autonomy doesn’t mean no transparency.

Rovio © 2017 Confidential. All rights reserved.

To sum up:

- Trust:

Creative teams are empowered.

- Autonomy:

Check-points are clear and allow self assessment.

- Transparency

is built in the process.

Thank you!Cyril Barrow

VP operations – Rovio

[email protected]