Mechanics and Objective of this presentation Mechanics and Objective of this presentation As we all know the Emirates Brochure Launch is As we all know the Emirates Brochure Launch is more of “Brand” Recall of each destination and not a more of “Brand” Recall of each destination and not a learning platform due to limited time and so many learning platform due to limited time and so many destinations in the venue destinations in the venue So how we stand in the participants minds or least So how we stand in the participants minds or least ensure that they recollect Cyprus whenever they are ensure that they recollect Cyprus whenever they are back at work in respective countries. back at work in respective countries. Then I think of only Gifts and Gifts (whether we are Then I think of only Gifts and Gifts (whether we are small or grown up), we all love it and like to retain it small or grown up), we all love it and like to retain it The theme of the presentation is “Learn as you The theme of the presentation is “Learn as you Answer” with simple mechanics of power point Answer” with simple mechanics of power point presentation but lots of prizes presentation but lots of prizes Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure Launch Launch 2008-2009 2008-2009
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Mechanics and Objective of this presentationMechanics and Objective of this presentation
As we all know the Emirates Brochure Launch is As we all know the Emirates Brochure Launch is more of “Brand” Recall of each destination and not a more of “Brand” Recall of each destination and not a learning platform due to limited time and so many learning platform due to limited time and so many
destinations in the venuedestinations in the venueSo how we stand in the participants minds or least So how we stand in the participants minds or least ensure that they recollect Cyprus whenever they are ensure that they recollect Cyprus whenever they are
back at work in respective countries.back at work in respective countries.Then I think of only Gifts and Gifts (whether we are Then I think of only Gifts and Gifts (whether we are small or grown up), we all love it and like to retain it small or grown up), we all love it and like to retain it
The theme of the presentation is “Learn as you The theme of the presentation is “Learn as you Answer” with simple mechanics of power point Answer” with simple mechanics of power point
presentation but lots of prizespresentation but lots of prizes
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
Mechanics and Objective of this presentationMechanics and Objective of this presentation
As the group arrives at our stand, welcome them by As the group arrives at our stand, welcome them by offering them lapel pins of Love Cyprusoffering them lapel pins of Love CyprusDivide the group in 3 tables(3/4 Each )Divide the group in 3 tables(3/4 Each )
Give a introduction briefing about the presentation Give a introduction briefing about the presentation from a distance visible to all in order them to from a distance visible to all in order them to
understand. (with Greek music being played on a understand. (with Greek music being played on a softer version as background)softer version as background)Play a short destination videoPlay a short destination video
Follow the presentation as shown belowFollow the presentation as shown belowEvery Table will have 3/4 prizes packed in wrapper Every Table will have 3/4 prizes packed in wrapper
with Love Cyprus Logo, place on each other.with Love Cyprus Logo, place on each other.
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
Mechanics and Objective of this presentationMechanics and Objective of this presentation
Combination of Prizes can be placed as follows on each tableCombination of Prizes can be placed as follows on each tableCyprus Sweets prepacked, Cyprus Play Cards, Fridge Cyprus Sweets prepacked, Cyprus Play Cards, Fridge Magnets with Cyprus word and a CD of Cypriot songs Magnets with Cyprus word and a CD of Cypriot songs
wrapped with our logowrapped with our logoThere are 12 questions and all will learn about Cyprus as a There are 12 questions and all will learn about Cyprus as a
destination as they answer the question.destination as they answer the question.Each one gets a chance to answer and as he/she answers Each one gets a chance to answer and as he/she answers
right answer will pick up the gift of choice from the table and right answer will pick up the gift of choice from the table and who don’t will not get the price at that moment , but will be who don’t will not get the price at that moment , but will be
given at the end of the show given at the end of the show And the table which gives max right answers or finishes all And the table which gives max right answers or finishes all the prizes will be named as “Royal Aphrodite Group” and a the prizes will be named as “Royal Aphrodite Group” and a
photo will be taken.photo will be taken.At the end a group photo will be taken for all and a copy of it At the end a group photo will be taken for all and a copy of it
will be send via email to all individually( through business will be send via email to all individually( through business cards collected)cards collected)
Or Optional- From Each group one man and one lady can be Or Optional- From Each group one man and one lady can be ask to volunteered for single photo .On the last day (gala ask to volunteered for single photo .On the last day (gala
dinner) a trophy can be given to most photogenic male and dinner) a trophy can be given to most photogenic male and female as Ms and Mr Cyprus…female as Ms and Mr Cyprus…
After the show a frame /album of all groups with winning After the show a frame /album of all groups with winning groups can be put in one piece and sent to Emirates Holidays groups can be put in one piece and sent to Emirates Holidays
as a token of Thanks from CTO as a token of Thanks from CTO
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
Mechanics and Objective of this Mechanics and Objective of this presentationpresentation
The sole objective is to emboss The sole objective is to emboss “Cyprus” in their minds as a Lovely “Cyprus” in their minds as a Lovely
Destination.Destination.A set of brochures and CD can give A set of brochures and CD can give them as destination info in the beach them as destination info in the beach
bag bag The above process is likely to take The above process is likely to take
9-10 minutes9-10 minutes
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
““We Learn as you AnswerWe Learn as you Answer&&
As we LearnAs we LearnYou You WinWin
Cyprus Memories”Cyprus Memories”
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
Cyprus is a __________Cyprus is a __________Island…Island…
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
When I travel to Cyprus by When I travel to Cyprus by flight I land to _________flight I land to _________
International Airport!International Airport!
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
When I think of When I think of Cyprus Cyprus
Clean_______ comes to my Clean_______ comes to my mind.mind.
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
““_______”_______” is an intriguing mix of the is an intriguing mix of the old and the new, of narrow streets and old and the new, of narrow streets and bustling boulevards, shopping malls and bustling boulevards, shopping malls and
original boutiques. The jewel in the original boutiques. The jewel in the capital’s crown and, a honeycomb of capital’s crown and, a honeycomb of
labyrinthine streets cradling within star labyrinthine streets cradling within star shaped 16th centuary Venetian walls.shaped 16th centuary Venetian walls.
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
““______”______” the third largest on the the third largest on the island, calls me to experience the island, calls me to experience the
cityscape devoid of reflective cityscape devoid of reflective glasses and towering skyscrapers, glasses and towering skyscrapers, but a closer look at ground level but a closer look at ground level
will reveal the mixture of will reveal the mixture of modernity, culture and pure modernity, culture and pure
Cypriot charm.Cypriot charm.
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
““________”________” the resort island is the resort island is a gateway to all seasons catering a gateway to all seasons catering
just as much for sunshine and just as much for sunshine and beaches as it does for culture, beaches as it does for culture,
gastronomy and entertainment.gastronomy and entertainment.
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
When I think of my children When I think of my children and wife to take them to and wife to take them to
SKIING in Cyprus ________ SKIING in Cyprus ________ Mountains, calls me all way !Mountains, calls me all way !
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
I think about Cyprus Food and I think about Cyprus Food and Mezes, I cannot missed the Mezes, I cannot missed the
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
When I think of shopping and When I think of shopping and eating in Cyprus, I carry eating in Cyprus, I carry
_______ and no more Cypriot _______ and no more Cypriot pounds!pounds!
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
When I have clients requesting for When I have clients requesting for ““A Safe and Family destination”A Safe and Family destination”
““A Romantic and memorable A Romantic and memorable Honeymoon destination”Honeymoon destination”““A short hall destination”A short hall destination”
““A destination for Incentive group A destination for Incentive group to enjoy and relax”to enjoy and relax”
It is so easy to offer It is so easy to offer ““_________”….An _____________”….An ____
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
““Whenever I see Whenever I see this unique logo”this unique logo”
I think of I think of “_____”“_____”
If I forget the valuable If I forget the valuable brochures ,gifts and Beach Bag in brochures ,gifts and Beach Bag in the hotel room, I might not regret the hotel room, I might not regret
much much Because I can visit at one click Because I can visit at one click
To discover “Cyprus”To discover “Cyprus”OnOn
www____________.comwww____________.com
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure
Launch Launch 2008-20092008-2009
Its time Its time For a Group For a Group
PhotoPhoto& the most & the most
Photogenic face will receive Photogenic face will receive A A
Surprise gift from Surprise gift from CTOCTO
Very soon……….Very soon……….
Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure