Cyber security awareness and action project 2013-2014

Cyber Security Awareness and Action Campaign

2013- 2014

Partners-

CSR partner Expertise and advising partners

Public Relations partner

Project description?

Cyber security campaign focuses on educating the online community on navigating the internet in a secured manner. We have identified that most internet uses are unaware of basic safety precautions and knowledge with when making online transactions, social media engagement, emailing, data sharing and downloading.

Educating the general public on high priority areas of ICT and making the internet a safe place are the core objectives of this campaign.

This campaign will be a very interactive engagement with the public with humour, interesting data sharing with informatic graphic’s, videos, events and activities.

Project partners ?

• Sri Lanka Computer Emergency Readiness Team’ CC

• Information and Communication Agency Sri Lanka (ICTA)

• Macounts- CSR partner

• Mediajogger- Media partner

Project duration ?

• 12 months, starting from March 2013

Target audience ?

• Internet users in general

Project details

Focus areas

Organizing workshops

Educational videos

Writing articles for media circulation

Managing a strong social media campaign

Organizing events and forum discussions

Designing flyers and educational material

Organizng activations for publicity

Forming action groups for Island wide penetration

Producing television commercials

Producing radio commericals

Developing a website platform

National and international content sharing

Database management

Cyber Security Awareness and Action Campaign

Strategy

Project proceedings will be designed according to the requirements of the respective sponsors.The team of Macounts will individually consult confirmed sponsors and align project proceedings with business objectives to form a mutually beneficial relationship.

Some sponsorship benefits are mentioned bellow

BrandingAccess to data bases

Media exposure

Sales Stalls

Test Marketing

ProductBriefing

Sponsorship benefits

Social Meida exposure

Recruitment facilitator

ProductBriefing

SocialEquity

Market research

BrandEngagement

Budget

A foreseeable budget of Rs 1.5m is needed to fully fulfill the campaign objectives. Five respective sponsorships, each with a contribution of Rs 300,000 will be needed to continue the project.

All monetary transactions and expenses will be transparent and adhered to the policies of operating a social business. Apron approval of the sponsorships the bellow steps will be carried out to proceed with the project.

Approval of the sponsorship

Discussion about sponsorship benefits and maintaining a mutually beneficial relationship.

Project updates and proceedings will be notified to the sponsors with clearly defined time lines.

All activities will be reported on a weekly basis

Completion of the project and project sustainability report submission

Contact us

Please don’t hesitate to contact the Macounts team for more information.

Project coordinator- Rehan Fernando ([email protected]/0773419118).

Office- 73 B , Dharmapala Mw, Colombo 03