Cyber Gifts presentation

• 1. Who we are Alex Founder, CEO Founded Ezhstyle. Successful exitPavel Founder, CTO Owner of Lime creative agencyYegor CMO, Founder myoneday.ruAlex Product managerIT team Evrone, 5 Ruby professionals

2. Our users Active Internet usersSpend time in Social networks18-35 y.o.Like travelling 3. What is a digital gift?Instant gratificationMultiple price pointsHigh perceived value / low costMobile and PCbased delivery 4. What weve built Marketplace That helps Internet shoppers looking for digital gifts To buy goods fromAmazon, AppStore, Steam for any device With simplified and easy payment process 5. How it works? Choose a giftFill in the greeting cardChoose a greeting cardGet the gift 6. How we make money?4% sales commission 7. Digital goods market in US Size in 2014 Gift giving rate Growth rate Avg winter holidays budget $36 bln- $36bln* - 27%** - 13%** - $440** $10bln 27%*Report: Monetizing Digital Content by Gigaom, 2010 **Virtual goods make real money this holiday by Elastic path, 2012 8. Competition Physical gifts Gift card marketplaces Kiind.me Our Vendors: Amazon, AppStore, Steam etc. 9. Marketing PPC ads in Google PR activity Giving buzz Facebook buzz (FB ads) Offline ads 10. Risks Low ad efficiency Transaction costs above expected Tech copying Closing of the affiliation contract with vendors In descending order of probability