CXM from a Structured Content Perspective

Reference: Fred Reichheld, The Ultimate Question 2.0

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Your

Message

<p> <b> </b> </p>

<problem> <product> </product> </problem>

If approx 2,000 contributing engineers save just 1 hour

per week on documentation tasks, that represents an

annual productivity gain of more than 400 man months.

By involving engineering in the documentation process,

it would contribute to a reduction in defect levels by

making key engineering documentation more accurate

and up to date - potentially saving us 50 man months a

year in direct defect fixing costs

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Source: Clay Shirky, Keynote, Web 2.0 Expso

The doctor prescribed this to me for burn

infections, but on the web site I read it is

for bum infections? #cxm #nicosia

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