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Financial Services 2.0 : 2012 Digital Imperatives 7 Things Your Company Can Do Today to Effectively Acquire and Retain Customers
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Page 1: Cx interactive | dmfs   2012 digital imperatives

Financial Services 2.0 : 2012 Digital Imperatives7 Things Your Company Can Do Today to Effectively Acquire and Retain Customers

Page 2: Cx interactive | dmfs   2012 digital imperatives
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Innovation

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A Faster Horse

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# 1 Align Your Business Planning Process with Data

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# 2 Enable an ‘Innovation Channel’

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# 3 Focus on the Mobile Connected Consumer

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# 4 Focus on Social Conversations, not Plaforms

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# 5 Focus on the Consumer’s Context

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# 6 Enable Transparency and Authenticity Across Consumer Touch Points

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# 7 Design and Optimize for Customer-Centric Experiences

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Summary - 2012 Digital Imperatives

1. Align Your Business Planning Process with Data

2. Enable an 'Innovation 'Channel'

3. Focus on the Mobile Connected Consumer

4. Focus on Social Conversations, Not Platforms

5. Focus on the Consumer’s Context

6. Enable Transparency and Authenticity across Consumer Touch Points

7. Design and Optimize for Customer-Centric Experiences

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