CWU Institutional Research Department --National Survey of Student Engagement (NSSE)

CWU Institutional Research Department --National Survey of Student Engagement

(NSSE)

Account Executive: Aubrey AbbottJunior Executives: Sara Melton, Wendy Bynum, Ben McBride, Quan Lam

Goal

Build student awareness of the National

Survey of Student Engagement at Central

Washington University.

Problem

Previous response rates only reached 20% for Central.

Struggled to achieve a representation across campus.

Did not fully utilize outlets of promotion across campus.

NSSE CWU Agency Campaign Impact

Research

What worked at other universities?Press Releases in community newspapers

More Incentives for students, parking etc.

Yard signs and banners around town and across campus.

Utilizing campus transportation.

Budget for more incentive and more time.

NSSE CWU Agency Campaign Impact

Objective

Increase the student response rate for the

2012 NSSE from 20% to 30% by June 1,

2012.

NSSE CWU Agency Campaign Impact

Strategy

Create incentives for students to take survey. Students who take survey will be entered in a

raffle for1 of 5 $100 gift cards to the Wildcat ShopThe first 50 students who take the survey will

have the opportunity to receive Early Registration for Fall 2012.

NSSE CWU Agency Campaign Impact

StrategyPromote NSSE to attract a target audience.

Create a flyer that captures student’s attention. Print and distribute small and large flyers around campus to

pinpoint target audience. Talk to organizations around campus to promote NSSE.

-Residence Halls, Radio Stations, ASCWU-BOD, Newspapers, Clubs and Organizations, Dining Services.

Table in SURC to Promote Campaign and allow students to take survey.

Use Social Media to promote. @CentralWashU Twitter Wellington Wildcat Facebook Page

NSSE CWU Agency Campaign Impact

Print Materials

Over 100 posters placed in residence halls and academic buildings

Ads appeared in the Observer, CWU newspaper

Informational blurbs appeared in residence hall weekly newsletters

NSSE CWU Agency Campaign Impact

Print Material

NSSE CWU Agency Campaign Impact

Electronic Material

Utilized student-facilitated Facebook page

Utilized student-facilitated Twitter page

Sent e-mails to Communication Majors and Communication department

Placed information blurb on CWU Student Intranet

NSSE CWU Agency Campaign Impact

Electronic Material

NSSE CWU Agency Campaign Impact

Facebook

Twitter

Online Survey

ResultsMany factors contributed into reaching our

goal.

We did not reach our goal of 30%

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NSSE Results

20082012Avg.

20%

40%

18%

NSSE Response Summary

Preliminary response rate (Completes + partials, divided by total sample - ineligibles): 18.29% (last updated: May 30, 2012)

Disposition Count Percentage

Complete 888 16.32 Partial 107 1.97 Refusal 74 1.36 Mailing 0 0.00 Not eligible 1 0.02 Total 5440 100.00

NSSE CWU Agency Campaign Impact

Impact

Created follow up survey for students.

Questions consisted of:

NSSE CWU Agency Campaign Impact

Next Steps

Create a strategic plan by analyzing data

Inform University about NSSE results

Create a budget and campaign strategies for future assessments

NSSE CWU Agency Campaign Impact

Future Recommendations

Create a larger budget to promote

Have a larger time frame to promote survey

Pursue physical mail to students versus email, due to technical difficulties.

NSSE CWU Agency Campaign Impact

Special thanks to…ASCWU-BOD

Allyson Mundy, VP of Academic Affairs Mike Merz, VP of Legislative Affairs Steve Ross, President

CWU Communication Department Kristen Gaskill, Communication Analyst Observer

CWU Residence Life

CWU Institutional Research Amy Zukowski Tom Henderson Ed Day

NSSE CWU Agency Campaign Impact

Questions/Comments/Concerns?

NSSE CWU Agency Campaign Impact