CWD_Event Record Solution_03_Aug11.pdf

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Product ManagerSTEVE COOK

Solutions for Telco Operators

Big Data Storage & Distribution

Network Data Management+ Continuous Location Technology

Ver. Aug2011_03

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What we ProvideA solution to efficiently and economically handleNetwork Data within your enterprise.To address clients problems where traditionalRDBMS Database applications and appliancessolutions fall short in offering agility and flexibility.Enabling telco, finance, government and retailenvironments to dynamically access informationin near real-time where previously it was lockedaway for over-nite processing.Clean, common format data is what all yourbusiness systems need.We provide that.

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The Original ChallengeStarted with a blank page....The Problem:About 3 years ago, Oracle was just too slow to handle thevolume of event transactions (almost 1 Billion per day) whichwas increasing month on month. Only small space for hardwarewas available. The user needed access to data in near real-timeand expected query responses in < 1minute drawing against 6months of historic data (approx 180 Billion records).To maintain Raw Data integrity and granularity. AND the userhad no suitable system admin skills to do periodic maintenance.What resulted was a software framework that included looselycoupled, modular generic functions incorporating; Effective Source Data Acquisition Rules & Indexing engines Storage (Data Store) A query engine A data output / distribution component And a simple user GUI + command line interface

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Our Telco Solutions (1)

Management of Event Records (CDR, IPDR, xDR) Efficient EVENT RECORD Collection Network Data (Storage) Repository Near Real-time Alerts and Analytics Economical long-term storage Multi-stream, simultaneous data distribution LEA interface for secure compliance with control

Continuous Location Technology Hardware / Software, passive probe solution 100% compliant with new 2011 Indian Regulations Support Lawful Intercept & Emergency Service Location Zone Billing Revenue Generating LBS options

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Our Telco Solutions (2)

Network Assurance Solution Monitoring of the Gi, Gn, Gp, Gb, Gy, Iu (CS/PS),Iub, A, & Abis interfaces

Extract only selected message types Massively high volume extraction done on chip Quickly identify and resolve potential issues beforethey become into more serious outages

Assure the quality and performance of the IP dataservices

Provide instant real time visibility in historical data interms of KPIs.

Analyse (DPI) contents of IP packets

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Our Telco Solutions (3)

Optional Add-on Solutions Inter-carrier Billing validation & verification Fraud Scenario Alert Trigger LEA - SMS & Call automated query facility Analyst Notebook (i2) automated Link Charting Customer Care provides near-real time customerexperience activity High end data analytics, charting and presentation ofquery results Custom reports and alerts to provide CxO level withANSWERS to a specific set of questions that thebusiness systems take too long to deliver

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Event Record Management

Event Records (CDR, IPDR) are BIG DATA in Telcos.Customer activity generates Hundreds of Millions orBILLIONS of transactions per day in many Telcos.Billing is the mission critical function of CDRs but mostTelco business divisions and non-critical systems stilllack access these in near Real-Time. The customersexperience is locked in this BIG DATA. Why?Problems / Difficulties & OpportunitiesLegacy Mediation systems, evolutionary growth of processingcapacity limitations, policy concerning access to missioncritical systems and the architecture of the OSS do not lendthemselves to be flexible or agile. They are traditionalstovepipe facilities that Do what they Do well but dontexpect them the adapt to new business drivers.

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What is an EVENT RECORD

The CDR (Call Detail Record) is the best example of anEvent Record in the Telco world.

BUT these days the telco network is used for muchmore than just CALLS so the term CDR is no longeradequate to describe transactional events.CDRs contain a lot of detail, this is a sub-set

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Network Transactions containSubscriber Event Records

Business systems process these Subscriber Events to obtainvarying output information that supports business processes.

Primary function of CDRs was traditionally for Billing & ChargingEvent Records are now the source for many other purposes;

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The Primary Issues CWD Address Network transaction volumes toolarge to handle for non-missioncritical applications (BSS)

Unpredictable in future growth

Business units want low latencydata availability, near real-time

Multiple source formats(2G, 2.5G, 3G, Switch models)

Legacy functions becominginadequate for new demands

Provisioning & Mediation isbusiness critical

Capable to passively ingest andprocess Billions of events per day Scalable expansion, hardwareagnostic, expand as required Near Real-Time data flow can pushvariable data formats to multiplerecipients, lowest latency achieved Convert binary to ASCII, thenmake common format, raw data Hybrib solutions enable the re-utilisation of legacy systems andthus defer new investments Passive extraction, no disruptionto mission critical process, enhancesall non-mission critical businesssystems, provides clean andconsistent data source

CWD Provides;

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The CWD methodology (flexible options)

Mediation systems were designed for Billing & Charging, a mission critical process.Many telcos now have multiple Mediation systems. Connections are not easily made to suchmission critical systems, and nor should they be. Business need the data OUT more rapidly.

CWD provides a data buffer + router + store + distributor of network data

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CWD ArchitectureLoosely coupled componentsETL, Database, Query, Result

What makes CWD so differentfrom a traditional RDBMS?Primarily, all the unwantedoverhead is removed.

Imagine you only had to use thefunctions you actually use instead ofan All-in packaged database. Imaginecomponents can be decoupled, run onsuitably sized hardware and locatedwhere you need them.

e.g. Input can be scaled tomeet performance rqmts.Storage can expand asrequired, query engine scaledto meet user demands

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Network Events RepositoryPrimary Benefits to Telco

Network Events Repository (NER) facility allows variousbusiness units to use the best-of-breed tools with the option toeasily migrate to another solutions in the future

Replay HISTORY able to re-run historical transactions as itoriginally occurred. This is a very powerful capability and allowsNetwork Data to be managed as a valuable Enterprise asset.

Business units have the option to define their own requirementson the mode and format data is provided. Custom reports andalerts can be easily generated or provided in standard outputs.

Draw upon the same source data, available in near-real timemaintaining data integrity and reducing information latencyenabling dynamic business decisions to be made.

Legacy or Supplementary data can be added as required.Adding Location enable deployment of geo-spatial applications

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Application of Access Security and Data Retentionpolicies are easily configured, maintained and implemented

Ideal data store for those many AUDIT LOG filesgenerated by almost every business application. Thearchitecture is ideal to suited to receiving batched files andprovides support engineers a rapid query search tool

Data Retention is a basic feature and provides a veryeconomic means to keep ALL data types for YEARS on disc.The CWD solution can forward clean data an existing DataWarehouse with options for Analytics and Location basedmodules allowing selection of best-of-breed businesssolution preferences. Or it can be the Data Warehouse.

Scalable Architecture is another huge value provided.Start small, expand in line with business needs andeconomic factors. Hardware agnostic, with storage capableto be direct attached, NAS or Cloud. Fully MPP enabled.

Added Value & Benefits ofThe Network Events Repository

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Location Compliance A solution that complies with the government directiveissued May 2011. The method provided is Link Aggregator-IntelligentLocation Caching with Continuous Location Technology Utilises the telcos existing infrastructure to reduce cost Collects data from; A- Abis / IuCS IuPS - Iub Gi, Gn,Gp, Gb, Gy interfaces The solution allows for various options for the carrier toimplement revenue generating incentives, such as;

Network OptimisationHome Zone BillingLBS (opt-in) Advertising

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Network Assurance +Customer Experience A facility to discover and passively extract selectedcustomer events in the telco operational network Rapidly identify, alert and enable NOC engineers to resolvepotential issues before they become serious outages A facility to assist to assure the quality and performance ofIP services, a means to apply DPI and establish KPI triggersand alerts. A facility to store (mass data) and redistribute (data flow) toBSS / down-line business applications in near-real time.Ensuring data integrity and consistency across the primarybusiness applications.A near-real time audit control tool to monitor networkanomalies and report through MIS to internal Audit

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Location + Customer Experience

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Disclaimer

The contents and information contained herein are privileged,confidential or otherwise protected by disclosure and is intendedonly for the individuals who receive this from Clearwater Data, andor any others who have been specifically authorized to receiveit. Any unauthorized dissemination, copying or use of the contentsis strictly prohibited and may be in violation of law.

The contents contained herein are considered highly confidentialinformation regarding Clearwater Data Pte Ltd (Singapore).proprietary software, methodologies, strategy and organizationand are intended for informational purposes only.

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Thank You

Steve Cook

Product [email protected]+65-93698588