Cv jc v1

E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com

In 1982 I looked like this...


But now I look like this...



So... What is it about me?


a wealth of patience

a passion for what I do

an honest opinion

a unique perspective and personality

experienced but always improving


Basically I believe in...


My personal keywords

Competitive Out of the box Decision Maker Marketing Commerce Management Advertising Media Contributor Unconventional Designer Team Work Strategy Networking Social Creative Atitude Ambitious Goal Oriented Dynamic

Analytical Skills

People Skills

Marketing Skills

Communication Skills

Presentation Skills

High Levels of Initiative

Leadership Skills

International reach


Where have I worked?


Exclusivideo Audiovisuals ▪ Cascais (Lisbon) ▪ Jul 1999 – Feb 2002

Function: Shop Manager

Role and missionShop manager and public attending

Main achievements:• Responsible for all shop merchandising

layout and shop organization.


TAP Air Portugal ▪ Lisbon ▪ summer 2004

Function: Marketing Assistant (Internship)

Role and missionMarketing assistant internship in TAP´s marketing department.

Main achievements• Clipping and other tasks inherent of the marketing

department.


Brisa Portugal / Via Verde Portugal ▪ Lisbon▪ Nov 2004 – Set 2006

Functions: Marketing Assistant / Project & Product Manager

Role and missionWorking as a marketing assistant, was given to me the opportunity to develop a new branch of business for Via Verde Portugal regarding the unassisted product selling. Conciliating the marketing department tasks, I have developed the entire project and became the product manager after the implementation. Nowadays it´s still a product on the market responsible for a great slice of profit to the company.

Main achievements: • Responsible for the Via Verde Portugal project (development,

implementation and post management) of unassisted sales basis (in store - ex Posts GALP M24 – new business branch) – Developed all the items from package design to operational selling and distribution procedures. Project developer and posterior product manager.

• Marketing department all around task support including client management on CRM application (data and campaigns).

• Directly involved on the planning and management of marketing and advertising actions and campaigns for Via Verde Portugal including incentive plans for business partners;

• Contact with suppliers and articulation of needs regarding product and project management;


L'Oréal Professionnel ▪ Miraflores (Lisbon) ▪ Set 2006 – Fev 2007

Functions: Brand Manager / Marketing Assistant

Role and mission Brand Manager for Redken and Matrix Brands. Supported the marketing department regarding presentations, events and another inherent tasks.

Main achievements• Responsible for stock management for all the DPP

professional hairdressers market in Portugal. • Developed SAP applications competences.• Direct support to Redken and Matrix Marketing

directors.• Marketing all around tasks regarding validating creative

artwork, packaging, texts, presentations and L´Oréal Portugal events planning.

• needs regarding product and project management;


Grupo Microsegur, Lda ▪ Cascais (Lisbon) ▪ Mar 2007 – Sep 2008

Functions: Marketing Manager

Role and missionResponsible for all the definition, implementation and management of the company´s marketing plan including CRM implementation and Rebranding.

Main achievements• Rebranding development: presentations, creative artwork and implementation.• Website (CMS) and CRM management: definition, development and upload of contents.• Marketing reporting: campaign impacts, costs, etc.• Developed B2B and B2C marketing (online and offline) campaigns (including vertical

markets): design, implementation and reporting for national and foreign markets (ATL, BTL and TTL) - (including KPI´s).

• Iberian (PT+SP) Brand Management regarding I.T. and electronic security equipments from General Electric /United Technologies, Honeywell (ADI), IpTecno, Visual Tools, Rapiscan, L3, March Networks, Maxxess, among other SDI, SADI, CCTV A.C. and Inspection Systems Brands.

• Pricing coordinator: developed pricing rates, profits (%) calculations and product price tables development and management for national and foreign markets..

• Helped the commercial department: budgeting proposals (calculating profits %), negotiation with suppliers and project management.


http://www.microsegur.pt/index.php

Publicátio, Lda. (a WPP Group Company) ▪ Lisbon▪ November 08 – June 2011

Function: Marketing and Media ManagerRole and missionResponsible for analyzing, planning, implementation, following and post follow-up of all kind of marketing and advertising campaigns in the media agency. Managed a 3 elements team.

Main achievements• Developed skill regarding online (digital) campaigns – Including KPI´s (SEO, SEM, Google

Adwords / Analytics, Social Marketing and Websites advertising)• Developed skill regarding media planning (including KPI´s) and negotiation. Contacts with

media supports and discuss profits, margins and results (ATL, BTL and TTL Campaigns). This includes buying and negotiating media space in supports such as TV, Radio, Press, Internet and New Media.

• All around tasks regarding marketing planning and plan implementation.• Briefings analysis, online and offline (traditional media) campaigns organization,

implementation, management, reporting and follow-ups.• Responsible for analyzing campaign results (during and post-campaign) and develop all

kind of reporting.• Some Worked Brands (clients): Playstation (Sony), Roche, Apifarma, Infarmed, Deco

Proteste, CBRE, Sumolis, Quebramar, Sacoor, Disney, Wyeth, Grunenthal, AEG, 5 à Sec, Bang & Olufsen, Credifin, Lusomundo, Microsoft, among others from all kind of market sectors;

• Team leader (3 elements) and direct support (Personal Assistance) to the company CEO regarding business direction and marketing strategic options.


Where have I learned?


• LX School (Lisbon) – Post. Grad. Digital and Web Marketing Specialist degree

• Univerdade Autónoma de Lisboa - UAL / EGN – Business and Management School of Lisbon - Master in Business Administration (MBA) – IPMA /PMP - Project Management Specialist

• Instituto Superior de Linguas e Administração – ISLA (Lisbon) - Laureate International Universities Group - Bachelor Degree - Marketing, Adv. and P.R.

• Escola Profissional de Comunicação e Imagem – EPCI Professional School in Lisbon) - Marketing, Advertising and Public Relations technical degree

• Escola Secundária da Cidadela – High School in Cascais – Computer Science Specialist



Computer Sc

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(High

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Marketi

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l Diploma

Marketi

ng, Adve

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Master

in Business

Administrati

on (MBA)

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020%

040%

060%

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100% 070%

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GPA %

Basically my GPA´s were:

What other Skills do I have?


• Image and Communication• Graphic Design and Image Editing• CRM Platform • SAP Platform • Google Adwords & Google Adwords Analytics

• Languages Portuguese - Native English - Fluent Spanish - Conversational French - Basics

• IT Skills Microsoft Office (Word, Excel, PowerPoint, Access,

Outlook, FrontPage, MS Project) Corel Draw Adobe Photoshop Illustrator Quark Express Freehand Marktest Mediamonitor SPSSE: [email protected] | M: (+351) 916 008 844

www.joaocunha.com

What do I enjoy doing?


Sports

Travelling

Reading

MusicCooking

Movies

ArtGadgets

Fashion


How can you contact me?


Mobile: (+351) 916 008844

E-mail: [email protected]

Website: www.joaocunha.com

LinkedIn: http://pt.linkedin.com/in/joaopedrocunha

Download my CV here (need internet connection)

"Personality begins where comparison ends" - Karl Lagerfeld.

mailto:[email protected]

http://www.joaocunha.com/

http://pt.linkedin.com/in/joaopedrocunha

http://pt.linkedin.com/in/joaopedrocunha

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Cv jc v1

Career

management of marketing

marketing skills

marketing managerrole

marketing reporting

b2c marketing

marketing department

taps marketing department

matrix marketing directors