Cutting through the noise to increase online visibility

Cutting through the noise

to increase online visibility

Mike Weatherley Mark Johnson

Today’s consumer is changing

Say hello toGeneration Z

They are the‘digital natives’

They have never known a life without…

They are more comfortable online than

they are face-to-face

Social media and digital

communication is part of their

daily life

http://www.youtube.com/watch?v=P81bb0Tzwbo

Just a little louder!

Image needed

Old vs New

Using video to communicate the

message

http://www.youtube.com/watch?v=rofgMueCOqo

Will It Blend?

• Over 7million views

• 28,000 likes• 13,000 comments• Sales up 700%

Mark Johnson

Our history

How to stand out in a crowded

market

http://www.youtube.com/watch?v=HwTvu_BdI5A

The Cube YouTube

Series

Unifying our audience

Unifying our audience

The AndertonsFacebook

“Overall, the findings indicate that most social media users feel

negatively towards marketing

strategies by companies on social

media sites”

How do you measure this

success?

• Image needed

Qualitative / Quantitative

Assisted Revenue

Your fans & subscribers

• Image needed Social media works!

Consumer behaviour is changing

Inbound vs. Outbound

Video & social media is key

Thank You

Don’t forget to grab a memory

stick from Stand 18

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Contact Us

www.andertons.co.uk

@andertonsmusic