Customizing a Social Media Plan

Customizing a Social Media Plan

For Your Business

Debbie GorskiWyoming Entrepreneur SBDC, MRC, [email protected]

REVIEW & QUESTIONS

SOCIAL MEDIA PLAN

Included in your Marketing Plan To help you focus on your goals and

what is important. Your roadmap to success To track your progress Eliminates random activities and

potential Oh No’s!

FACEBOOK

Role: Provide; a place where small businesses can network; find info; find opportunities specific to small businesses; find resources specific to small businesses; and allow everyone to share.

Content Strategy: Post upcoming events (workshops, conferences, etc.- ours and other WY eco devo groups). Post opportunities & resources specifically and of interest for small businesses. Announce news about our staff and awards/success stories of small businesses, clients. Post photos and videos whenever applicable and often.

Tools: 2 Pages (Wyoming Entrepreneur and GroBiz/Idea), PitchEngine News app Management: Post an average of 2-3 times daily. Check feedback/comments and respond as needed-daily. Analyze Facebook insight data weekly, monthly, quarterly and yearly make adjustments as

needed. Include WyEn website url to posts whenever applicable. Research and keep an eye out for apps that would enhance the pages.

Time: Daily for 30 minutes to an hour.

TWITTER

Role: Engage with small businesses and others; share industry related info/opportunities specific to small businesses and resources.

Content Strategy: Post upcoming events (workshops, conferences, etc.- ours and other WY eco devo groups). Post opportunities & resources specifically and of interest for small businesses. Announce news about our staff and awards/success stories of small businesses, clients.  Tools: Tweetdeck (free app to manage Twitter activity), Twitpic, Hootsuite, Social Mention  Management: Post an average of 5-7 times daily. Check mentions, retweets, follows, direct messages and respond as needed-daily. Engage in tweets within our industr;y topics. Analyze data weekly, monthly, quarterly and yearly make adjustments as needed. Include WyEn website, Facebook urls to posts whenever applicable. Research and keep an eye out for apps and tools that would enhance activity. Review who is following and follow back-look for new follows.  Time: Daily for 30 minutes to an hour.

LINKEDIN

Role: Provide; a place where economic development professionals, resource partners and small business owners can network; share info, opportunities and resources specific to small businesses.

Content Strategy: Post upcoming events (workshops, conferences, etc.- ours and other WY eco devo groups). Post opportunities & resources of interest to eco devo people and their clients, small business owners. Post job opportunities-ours and other partners Announce news about our staff and awards/success stories of small businesses, clients. Attach links whenever applicable.

Tools: 1 group: Wyoming Entrepreneur

Management: Post an average of 2 times daily. Check feedback/comments, new member requests and respond as needed-daily. Include WyEn website url to posts whenever applicable. Research and keep an eye out for apps that would enhance the pages. Join other like groups and engage on a regular basis.

Time: Daily for 30 minutes.

PITCHENGINE

Role: Create engaging and interactive pitches about our network or our clients and share with all social media outlets, email, etc.

Content Strategy: Pitch specialized content helpful to the small business owner. Pitch opportunities & resources specifically and of interest to small businesses. Announce news or network changes about our staff and awards/success stories

of small businesses, clients. Always include photos, videos and links with every pitch. Be creative with title and keep title to 80 characters or less. Tools: 1 brand- Wyoming Entrepreneur

Management: Post an average of one time weekly; responsibility should ideally be shared by

all individuals in network. Check feedback/metrics for pitch at least monthly. Analyze data monthly, quarterly and yearly and make adjustments as needed.

Time: Weekly for about 2 hours.

Source: http://www.artez.com/blogs/digitalfundraisingfromatoz/keepcalmanduseaneditorialcalendar

EDITORIAL CALENDAR

This can simply be a calendar or spreadsheet. A schedule of activities monthly, weekly or

daily What to post, when and who. Identify topic areas Interviews or guest authors Special offers, discounts, contests Why? It will keep you organized, save time and

keep you sane!

BRAINSTORM TOPICS

Provide education about your product or service. Share industry information: trends, what’s new, resources, etc. Announce successes: awards, certifications, newspaper/magazine

reviews, etc. Highlight or spotlight customers you have worked with, who love your

business, etc. Post photos and videos whenever possible; possible-better yet create

your own videos. Announce when you will be attending trade shows, festivals or

volunteer efforts/causes. Post workshops, webinars and classes. Integrate national holidays or special days of the month in your posts. Post something unique or creative every week. Give readers a reason

to check your page every week!

FINDING INFO

Provide answers to customer questions Use blog or website info Industry Sites-Hint: Some of the sites you

found for last week’s homework assignment. Info from people you follow on social media Trends, new products, statistics, etc. Holidays and observances links History or background info of your

business/industry.

CONSIDER THIS-

Quality content Create content that will encourage a

response (i.e. like, comment, share, pin, etc.) Be personable, transparent, human not

automated. Just be yourself! Take your camera with you everywhere, or

utilize the camera/record on your smart phone.

Post directly to social media sites from your social media apps on your smart phone.

QUESTIONS?

This is the most crucial part of your social media plan. Will this be doable?