Solapur University, Solapur CHAPTER 1 INTRODUCTION TO STUDY 1.1 Introduction:- Indian retail industry India is the hottest retail destination. India retail industry is considered as one of the world’s top 5 retail market in terms of economic value this industry is experiencing exponential growth with retail development taking place not just in major cities and metros but also in tire 2 and tire 3 cities. As retail sector is growing on large scale, competition has increased and consumers of today expect a good service with the market full of brands and their outlets Pursuing this opportunity various multiband stores like yuva, k-lounge, gents and many more have started their store in solapur. As concept of multiband retailing is gaining much importance in solapur because of several factors affecting its growth it has increased the competition for local retailers Through this project we will get to know wither the customers of Arvind cloth store are satisfied or not in terms of price, discount offered Quality, variety, etc. H.N.C.C 1 B.B.A Programme
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CHAPTER 1
INTRODUCTION TO STUDY
1.1 Introduction:-
Indian retail industry India is the hottest retail destination. India retail industry
is considered as one of the world’s top 5 retail market in terms of economic value this
industry is experiencing exponential growth with retail development taking place not
just in major cities and metros but also in tire 2 and tire 3 cities.
As retail sector is growing on large scale, competition has increased and
consumers of today expect a good service with the market full of brands and their
outlets
Pursuing this opportunity various multiband stores like yuva, k-lounge, gents
and many more have started their store in solapur. As concept of multiband retailing
is gaining much importance in solapur because of several factors affecting its growth
it has increased the competition for local retailers
Through this project we will get to know wither the customers of Arvind cloth
store are satisfied or not in terms of price, discount offered Quality, variety, etc. With
respect of another multiband stores available in solapur city.
Retail business is a global business and one of the most actively sectors of the
Indian economy. Modern retailing has entered into the retail market as observed in the
form of bustling shopping centers, multi –branded malls and huge complexes. This
offers entertainment and food all under one roof. Also with the increase in purchasing
power of the people the retail business is flourishing.
Today the world is full of Brands. In the recent days of 21 st century many
brands were newly introduced in the retail market. The people are too crazy for
brands. The retail sector has flourished the Indian economy on a large scale. It is one
of the most powerful sectors in the economy & id growing very rapidly.
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Pursuing this opportunity many retail giants such as Wall-mart, Big-Bazaar,
and Pantaloon etc entered into the retail market and are making huge amount of profit.
In addition to this a new concept of Multi – Branded concept evolved to attract more
number of customers & survive in competition.
In today’s world people are vigorously changing their brands. They are more brands
conscious. The brands have gained more importance than the price tag. These
substantial changes in the behavior of customer have influenced me to study about it.
Fashion has its own definition influenced by the people. It includes accessories,
branded apparels and other factors. This Project includes the study of ARVIND store
because the psychology of a consumer helps in understanding various issues such as:-
1. The psychology of how consumer thinks feels reason and select between
alternatives. (e.g.- brands, product)
2. The psychology of how the consumer in influenced by his/her environment.
(e.g.-culture, family, sign, media)
3. The behavior of consumer while shopping or making decisions other
marketing decisions.
4. How consumer motivates and decision strategies differ between products that
differ in their level of importance or interest that they entail for the consumer.
5. How marketer can adopt and improve their marketing campaign and
marketing strategies to more effectively reach the customer.
The ARVIND store which is a multi-brand Shoppe which has national and
international brands within it gives a wide scope for the study of customer’s attitude.
This study is very helpful in marketing to understand the various factors which
influence the customer in their buying behavior.
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1.2 Objectives and Importance of Study:-
Objectives:
To study the various factors influencing the buying behavior of the
buyers of ‘THE ARVIND STORE’ in Solapur city.
To study the opinion of the customers toward ‘THE ARVIND STORE’
in Solapur.
To find out preference regarding the ARVIND STORE among the
customers in Solapur city.
Importance:
To know the better performance of THE ARVIND STORE in
SOLAPUR city.
To know the buyers behavior towards purchasing the particular brand.
To understand changing behaviors of buyers seasonally or occasionally
towards other brands.
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1.3Scope & Limitations of Study:-
Scope:
This project will help the ARVIND STORE the outlet of Arvind mills in solapur
city to know the customer satisfaction with regards it Arvind mill s product and
also will help to make them to make necessary changes in promotional activities,
infrastructure etc. so that customer are satisfied at maximum level.
Limitations:
1. This study is only limited to THE ARVIND STORE.
2. This study is limited only in Solapur city.
3. The study was limited to 150 respondents.
4. Information given by the respondents is assumed to be true and authentic.
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1.4 Research Methodology:-
A Research methodology is usually a guideline system of solving a
problem with specific components such as phases, task, methods, techniques and tools
Type of research used Descriptive research
Research approach Survey
Research instruments Questionnaire
Sampling method:-
For this project Stratified Random Sampling Method was been undertaken.
In this study population is divided into various several sub population that are
individually more homogeneous than the total population and then we select item
from each strata to constitute a sample.
Maximum care however should be taken to make strata on the basis of common
characteristic so that sampling may become more effective. The criteria for
stratification may vary from problem to problem for e.g. educational group,
professional group, age group etc.
SAMPLE DESIGN
Sample segment Solapur city
Sample unit Customers of The ARVIND Store
Sample size 150
Sampling method Simple random sampling
In this study Simple random sampling is used
In this study strata are prepared on the basis of age, income, Occupation,
gender, education, etc.
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Source of data:-
The collected data should be correct, reliable, and appropriate.
There are two types of data
A) Primary Data
B) Secondary Data
A) Primary Data:-
The data collected directly from the source is called the primary
data. It is collected by asking question to respective customers of The ARVIND Store.
It is the data which is first hand fresh. This can be collected through,
Survey
Interview
Questionnaire
In this project survey method is used for collecting primary data.
B) Secondary Data:-
Secondary data can be collected through two types.
1) Internal sources :-
Periodicals or websites or records of the Organization itself.
I have gathered the secondary data from the owner of the store.
2) External sources :-
Reports provided by websites on internet.
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CHAPTER 2
INTRODUCTION TO ORGANIZATION
2.1 Introduction to Organization:-
Arvind Limited, the flagship company of the Lalbhai Group, is a producer of
composite manufacturer of textiles. It is head-quartered in Ahmedabad, Gujarat, India.
It manufactures a range of cotton shirting, denim, knits and bottom weights (Khakis)
fabrics. It is India's largest denim manufacturer apart from being world’s fourth-
largest producer and exporter of denim. In the early 1980s, the company brought
denim into the domestic market, thus started the jeans revolution in India. Today it not
only retails its own brands like Flying Machine, Newport and Excalibur but also
licensed international brands like Arrow, Lee, Wrangler and Tommy Hilfiger, through
its nationwide retail network. Arvind also runs a value retail chain, Megamart, which
stocks company brands. The original budget for the company totaled $55,000(in 1931
dollars); at present it is $500,000,000
In the mid-1990s, Arvind Mills undertook a massive expansion of its denim capacity
even though other cotton fabrics were slowly replacing the demand for denim. The
expansion plan was funded by loans from both Indian and overseas financial
institutions. With the demand for denim slowing, Arvind Mills found it difficult to
repay the loans, and thus the interest burden on the loans shot up. In the late 1990s,
Arvind Mills ran into financial problems because of its debt burden, and it incurred
huge losses in the late 1990.
The company came up with a massive debt-restructuring plan for the long-term debts
being taken up in February 2001. This complex financial restructuring exercise, which
involved several domestic and international lenders, is considered to be the
benchmark and a case study in India. The restructuring was overseen by Mr. Jayesh
Shah, CFO and advised on by JP Morgan Hong Kong team, led by Mr. Ahmad Ayaz.
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History of organization:
1991 – Arvind reached 100 million meters of denim per year,
becoming the fourth largest producer of denim in the world.
1998 – Arvind Mills emerges as the world's third largest
manufacturer of denim.
2001 – Arvind Mills defaults on a $125 million floating rate note
issue and puts forward a debt restructuring proposal that could
significantly reduce its debt burden and sharply improve its
financial health. Arvind Mills posts a net loss of Rs 44.59 crore for
the quarter ended September 30, 2001.
2003 – For the fourth quarter, Arvind Mills witnesses 280%
growth in the net profit
2005 – For the fourth quarter in a row, Arvind Mills has managed