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Customers or ENGAGED customers? Gamification as the key to real loyalty
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Page 1: Customers or engaged customers?

Customers or

ENGAGED customers? Gamification as the key to real loyalty

Page 2: Customers or engaged customers?

Current situATION

Ó

Page 3: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

1. CURRENT SITUATION

Page 4: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

1. CURRENT SITUATION

Page 5: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

1. CURRENT SITUATION

Page 6: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

ADDICTION

IS

NOTICEABLE

1. CURRENT SITUATION

Page 7: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

1. CURRENT SITUATION

Page 8: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

1. CURRENT SITUATION

Page 9: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

1. CURRENT SITUATION

Page 10: Customers or engaged customers?

AT THE END OF A LONG PROCESS

© 2014 Hooptap, SL. All rights reserved

1. CURRENT SITUATION

Page 11: Customers or engaged customers?

reACTION

Ó

Page 12: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

2. reaction

Page 13: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

2. reaction

Page 14: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

2. reaction

Page 15: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

2. reaction

Page 16: Customers or engaged customers?

soluTION

Ó

Page 17: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

3. SOLUTION

Page 18: Customers or engaged customers?

BENEFITS for USING

GAMIFICATION • Boosts engagement • Multiplies incomes • Provides customer feedback • Generates brand awareness • Allows differentiation

© 2014 Hooptap, SL. All rights reserved

3. SOLUTION

Page 19: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

TRAFFIC TO SOCIAL NETWORKS

REWARD

M-COMMERCE AND SALES

VISIT WEB

INTRODUCE A PRODUCT

VISIT POINT OF SALE

EXCLUSIVE CONTENT

3. SOLUTION

Page 20: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

LONG TERM

RELATIONSHIP?

ENGAGEMENT?

3. SOLUTION

revenue?

Page 21: Customers or engaged customers?

Before going, take a l k at these

awesome metrics!

© 2014 Hooptap, SL. All rights reserved

Page 22: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

3. SOLUTION

of the loyalty points delivered ended with a purchase

75%

Page 23: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

3. SOLUTION

increase on partners’ targeted offers

60%

Page 24: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

3. SOLUTION

web traffic increase during gamified campaings

50%

Page 25: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

3. SOLUTION

10%

increase on youtube views

35% increase on facebook fan community

Page 26: Customers or engaged customers?

© 2014 Hooptap, SL. All rights reserved

GAMIFICATION CAN SAVE LOYALTY

3. SOLUTION

Page 27: Customers or engaged customers?

We’ll tell you how to achieve it.

[email protected]

(+34) 96 383 327 17

www.hooptap.com

Page 28: Customers or engaged customers?

YOU THANK